 I'll give like so my my like intro to influencer marketing content creation yeah so like no just like trying to be as helpful as I can so if you're I'll give I'll go for the stages um if you're just starting out like you I just launched a almond milk products or you know you've just launched a new company making like apparel or whatever it is I'll talk about consumer companies first I would you know probably gonna spend some of your budget on ad words because that's a really effective tool be your best bet app for that is just reaching out to a creator and getting them to create pieces of content I think our average on the platform is like three or four hundred bucks for like a photo and maybe like under a grant like a grant for a video and how many followers just to give that side of it to um we have people ranging from you know 10,000 to a couple you know to multi-millions but I just say like your average Instagramer for example might have like you know 25 or 50,000 followers but you know they'll charge less if you're just asking for content than if you're asking for a post and you could find people just you know you could reach you can use tools like pop pays because at the start up here it's like you know it's just a couple hundred bucks a month depending on what you're getting but you could also just reach out on Instagram if you're just starting out and you have no budget right just find some people just from searching Instagram message them offer them free product it's harder like you won't get the same quality of influencers when you're just offering free product but if you're scrappy and you have no budget you can find people that like you know it's good if they if they're doing a product then maybe they're in earnest to another product but no they're probably just gonna post a photo it's not going to be some oh no and I would even just start off with this like if you're if you're really budget constrained I would just get a couple pieces of content and boost it on Facebook and Instagram okay influencers at the early stage are probably not the right vehicle for converting sales granted you can have to tick tock video go viral and that does its drive like tremendous growth but that's the whole separate thing I'll get into but at the early stages I would advocate you know spending your money on google ad words getting a piece of content in a cost efficient way and then you know putting even if you have a grant or two like experimenting with paid social and trying to get sales from paid social okay beyond that you can start building brand ambassadors by shipping you know your product to people on YouTube Instagram they build they get posts in awareness and that does build an engine over time of driving word of mouth but unlike the quick hit of advertising where it's like you get immediate sales you see the direct ROI this is building engine of like brand ambassadors basically companies like Glossier they've they've really built this over time and you'll want to find those brand ambassadors because there'll be a steady sort of steady source of content and you know awareness and consideration like they will slowly convert people who follow them to consider your product beyond that you should experiment with tick tock because it's such a fertile place to play we had a friend of company dscout they're not even like a consumer well they basically have a marketplace where you can basically sign up to be like a user to test things and they're postman viral and they got like so many downloads a crash server web tick tock so it can work but b2b i would focus on making content and using facebook's add tools to target that post to the right audience hey everyone thanks for checking out that clip if you enjoyed it be sure to hit the like button down below and if you're interested in hearing the full episode it's out right now on our youtube channel we've had a lot of great guests come on this show before and we've got a lot of great guests coming up in the future so hit subscribe so that you don't miss a single episode and one final note we're always looking for new ideas and new companies feature on the show so if you know of someone or know of a company write us a comment down below letting us know who they are and what they do we'd be happy to have them on the show till then i'll just be here waiting for your comments so uh see you later