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Guy Kawasaki: Are You Ready to Roll the DICEE?

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Uploaded on Mar 7, 2011

Entrepreneur and author Guy Kawasaki articulates the components of "DICEE," an acronym he uses to explain what every great product must possess: Depth, Intelligence, Completeness, the ability to be Empowering, and Elegance. Kawasaki uses stories and personal examples to elaborate on each of these requirements.

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