 But when it comes out to business, the way you present yourself will determine how people react with your brand. If you're looking for people to spend $700 to, you know, $5,000, you probably want to spend some decent amount of money in your live stream so that when you're speaking to people, they can see that you've invested in yourself. Because if I have to spend a lot of money buying your product and you're doing a live stream and I'm looking at you, it looks terrible, I'm like, you're not taking yourself seriously. I'm not even going to listen to you.