 Welcome back to our Applied Behavior Analysis Everywhere series. Let us continue our journey into that science. You've probably already heard of the value of ABA for working with people with autism, yet that is only one very small slice of the ABA pie. Remember that ABA is based on the science of behavior analysis. It is the application of that science to human behavior. This is not simply psychology, it is an entirely separate branch of science that is arguably more closely related to biology than psychology. So what is it that the science focuses on? What is it that we do? Behavior analysis focuses on behavior, period. Not just one type of behavior or one set of behaviors are only certain types of behavior emitted by certain types of people. But all behavior in general, literally everything you do, is subject to applied behavior analysis. Why you ask? That's because everything you do is a behavior. Let me give you some examples. Thinking, drinking, walking, talking, eating, bike riding, medicine taking, ski jumping, kick baiting, teaching, smoking, working, building, planning, drawing, playing, sleeping, acting, dancing, and even emoting, the term used for experiencing emotions, among every other, I-N-G. Basically if it's a verb, it's a behavior, and the science of behavior analysis applies. Let's take a closer look at some of the valuable applications in the science. Research from the ABA world has been successful in the following, increasing and maintaining exercise routines, improving and maintaining nutritious eating, including for those with eating disorders, development and evaluation of effective smoking cessation programs. The tools extend into business and industry as well, specifically a field called organizational behavior management has developed and is burgeoning. The applications have had great successes in management training, program and employee evaluation, industry safety, process and efficiency improvement. I suppose that another area of businesses that have sport and ABA has been involved from the get-go, from performance assessment to coaching, to training programs at all levels from the scholastic to the amateur to the professional. Away from the individual, we also see applications at a social level, littering, reduction programs, recycling programs, decreasing drug usage, STD prevention programs and other social change endeavors have been informed and guided by the science. One very special behavior, parenting, also finds support from ABA. Bedwetting, sleep problems, adjustment issues, learning to drive, helping teens adapt to their new world as proto-adults. Our field has studied them all and found tools that will help you be more successful in supporting your kiddos. In short, the science is used to help folks experience their world, just with fewer obstacles. The list of applications continues to grow with each new scientist and each new clinical practitioner that seeks to make the world a slightly better place for us all, for you. You see, ABA is everywhere, it's in all you do. Because it's about what you do, it's about when you do it, it's about how you do it, and why you do it. For as long as there are behaviors, behavior analysis will be applied.