 Jill Conrath, a sales strategist, speaker and the author of the sales book, Selling to Big Companies and Snap Selling, once aired her opinion about a salesperson. According to her, the salesperson is the primary differentiator in purchases today. Every entrepreneur aims to make sales, however, this seems to be the tough part of being an entrepreneur. No matter how good your product might be, if you do not make sales, then it is as good as useless to both you and the rest of the world. So, how do you make people buy your product and record huge sales? First, to understand the concept of selling, it is important to approach the marketplace from the perspective of everyone being either a seller or a buyer. Simple, right? However, Earl Taylor, mandolin player and tennis singer in the Bill Monroe style, said and I quote, nobody likes to be sold to, but everybody likes to buy. So, if nobody likes to be sold to, yet we all like to buy, how do you find the thingline of intersection and make sales as an entrepreneur? In this video, I'll share with you how to sell anything to anyone, anytime. This I believe will help you become a successful person. If you're new here, consider subscribing, so that you won't miss other interesting videos like this. 1. Research who you are selling to The first most important step in selling is making sure you do your research, well enough to know your target audience. Know who you want to sell to, because the secret to selling anything to anybody is not selling anything to anybody. Whether you're selling to an individual, retail, also sales or B2B businesses, find out their roles, responsibility and objective. Understand as much as you can about what is in it for them. This is called creating an ideal buyer profile, and it's like having a secret weapon. Doing this will help you identify your customer's need, and when you do, you can prefer a solution which in this case is your product. Also, when you know your ideal customer, you won't waste time trying to convince just anyone to buy your product. Instead, you'll have more time to devote to buyers with higher chances of becoming your customers. 2. Make it all about them Have you ever listened to a friend or relative who did nothing but talk about themselves the entire time? How boring was that? In the same way, prospects don't like it when salespeople do nothing but talk about their companies or products at length. You might perceive it as informative and interesting, but to them, it's all irrelevant, which is why your sales pitch should always be channeled towards them. Make it all about them. How do you make it about them? Simple. Appeal to their emotions. According to Dan Luck, author of Sell Me This Pen, How to Sell Anything to Anyone Anytime, people buy things because of emotions and they justify with logic. When you understand this, you'll stop trying to push your products, your services, or the features and benefits of your product down people's throats. For instance, according to Takarudanama Penderbee, a close friend of his once bought extremely dirty shorts won by David Beckham when his team Manchester United won the UEFA Champions League in 1999. Can you guess how much he bought it for? It was a huge five-figure price for an extremely dirty used pair of shorts that probably were worth less than $5 when Manchester United bought them new for their team. You know why? The seller sold to his emotions. Emotions such as happiness, love, anger, hatred, jealousy, and even fear of missing out can make people buy your product. For instance, say your neighbor buys a new set of window blinds from a popular vendor. There's a high probability that you'll want to get something even fancier, either from that vendor or from a much more popular vendor. Why? That's jealousy. A person may decide to buy an electric fence, for instance, because they are angry at their neighbor's disturbing dog or cat which keeps coming into their compound. On the other hand, people may decide to buy your product to surprise a loved one or make them happy or celebrate them. So in marketing your products, try to appeal to the emotion of your prospects. 3. Solve a problem. Another thing to understand about sales is that people don't buy their way into something. Instead, they buy their way out of something. For instance, you buy food or drinks because you are hungry or thirsty and you need to get rid of the thirst and hunger. They buy books because they want to buy their way out of ignorance. This means that people don't buy things because the seller says it's useful but because they know that the product in question can solve a particular problem. They want to buy their way out of that problem. Always remember that one of the main reasons people buy things is that they are struggling with an issue that they think a particular product can solve. So when you start marketing to them from a standpoint of preferring help rather than just wanting to sell a fine product to them, they are likely going to respond faster than you imagined. 4. Be an expert in your field. You see, most people have sales wrong. Your job as a salesperson is to find out what people's needs are and help them find a solution to it so that they can achieve their goals. And you know what? Your customers need to know this and see this. You are there to help them achieve their goals. They need to see you as an expert who can help them as far as that particular need is concerned. Hence, you should prove to them that you are able and willing to help them succeed in their quest for success towards a particular need. 5. Be mindful of the fact that people buy stories, not products and services. As a salesperson, you need to understand that people buy stories behind a product or a service, not the actual product itself. For instance, why does an extremely dirty pair of shorts won by David Beckham during the game where Manchester United won the UEFA Champions League in 1999 cost more than a hundred times than a new one? You see, when there are many choices to pick from in the marketplace, on the internet and the likes, the best way to stand out is to add emotions to commodity by selling the stories behind the product or service. When selling something to someone, always tell a story that pushes the customer's emotional buttons and then make them want to get out of their problem by buying your product or service. However, make sure whatever story you are telling is true and if there is proof, produce it. Summary. You can sell anything to anyone by knowing your ideal customers, making your product, all about them. Make sure your product is solving a problem for them. Be perceived as an expert in your field. Always tell the stories behind your product or products. Thank you very much for watching our videos. We'll like to give you another interesting video for you to enjoy next. Probably for then, our team will be very happy if you can like this video and share it with your friends on social media. If you're new here, don't forget to subscribe so you won't miss other interesting videos like this. Look at your screen now to see two other videos we handpicked for you to enjoy next. We love you.