 So do your homework, understand what the range of options are in terms of investment, understand the profile of the different investors, which of those potential investors is most likely to provide funds for your business type, for your market, for your geography. Then I also can't highlight enough the importance of networking and mentoring, again another major topic of GES. Find people, surround yourself with people, get honest feedback from people who really have the knowledge and experience that you're seeking and ask very specific questions for concrete benefits when you engage with them. I also think that it's important for entrepreneurs to know the different types of funding opportunities, which Susan kind of alluded to. You know, what's an angel investor? What's a private equity firm? What's your venture capitalist firm? Are there other models of getting access to funding outside of equity, you know, and is crowdfunding more appropriate for you at your current business size and in terms of your growth? And the last thing is that people give money to people. You cannot underestimate the power of cultivating and creating the right relationships to get to the funding that you need. And so I would really encourage entrepreneurs, before you go for a funding round, actually create like an advisory group of individuals who will help you with that process. You know, you really need to have in place advice around the accounting, advice around the legal ramifications. And so create an advisory board specifically to help you with fundraising because you're not going to know all the different things. And it's one of those things where you want to make sure you have the right people around you who can guide that process and, you know, don't do it alone.