 Hi, I'm George Cao and I want to tell you about the authentic video course and mastermind. I'm excited about this because video making the simple authentic videos that I make twice a week has been transformational for my business. It has helped potential clients get to know me at scale. So a lot of people are watching my videos at any given time and they are thinking about working with me or joining one of my programs and this all happens 24 hours a day because I have video out there. Video is much more powerful as you can probably imagine for building a potential relationship with clients and buyers than written words are. Of course are very useful. We need to have them on our website. We need to learn to write well. That's very helpful. But learning how to show up with your unique personality and with your heart open on video is there is nothing like it besides meeting in person with somebody. So before we get holographic technology where people can show up 3D in your home, we've got video and this is the best medium to attract and enroll people into various programs, products, services at scale. And not just to enroll as you probably know most of my videos are simply to share some insight, some knowledge, experience, something to bless my audience without needing them to buy anything. But of course I also make videos to sell things like I'm doing in this video. So I want to tell you about my upcoming, actually by the time you watch this, this may already be finished recording and you can buy it anytime, the authentic video course and mastermind. So it's two things combined in one. The course itself is a three hour video training that walks you step by step through my entire process of brainstorming and making and marketing my videos. These kinds of videos as you know that I make are ones that anyone can do if they're willing to show up. I don't do any video editing as you know this video is as a live video in fact. So there's no video editing. There's no script that I'm reading. So I'm going to walk you through how I remember what to say instead of going what do I say next you know which is what a lot of people are concerned about the perfectionism of showing up and not knowing what to say. So I'll show you how my techniques for remembering what to say and for showing up confidently with an open heart and our unique personality because the key is it's not about performing. I think it's really important. If you've watched my videos you know that I prize and value most of all being real with you. So even when I'm selling you something I'm not scripted but I'm actually trying to connect in a way that can show you whether or not this product or service is right for you. So the course itself is like I said a comprehensive training walks you through step by step how I make my videos. My brainstorm structure the content. Remember what to say and of course I'll also cover the basic technology that I recommend which webcam, the lighting, the microphone, you know the software all that stuff but it's there's no video editing involved. So it's really for anybody with regardless of your tech savviness. So I don't I'm there are wonderful video editing people and one of video editing courses. This is not that this is about speaking authentically with your unique personality on camera on a consistent basis which not only does it like I said attract potential clients make them build trust with them because you're that's the that's the best way of doing building trust besides being in person much better than writing words. So besides you know building your business I think showing up consistently on video is also to me it's really a lot about personal growth. When you start practicing and showing up authentically on video you are essentially finding your soul's expression in in front of others I mean you're finding your voice and your transformational presence and nothing can nothing has made me feel more alive than going into my authentic creativity. So to me that's really the biggest benefit of making videos consistently is finding that creative vibrance that makes life so wonderful and so alive. And like I said the additional benefit is that it grows your business as well because it builds an audience of true fans. When you show up in performance mode which is what a lot of people on Instagram you know they post pictures of them looking amazing and you know all that stuff when you're performing all the time and this is true in writing too when you're copywriting and making sure that you're trying to persuade people you might build an audience but it's not really an audience of people who like and love you for just who you are for just you being your without having to perform. And that's what I hope this course and the mastermind which I'll talk about shortly will help you to step into is your powerful authentic self online in a way that brings your kindred spirits to you people who love just how you are without you having to perform without you having to be perfect or to know exactly the right things to say but when you show up confidently and when I say confident I don't mean that you have to you know like I said again perform or try to be confident but when you have an authentic confidence it's about your heart being open and connected to the potential viewer that you know is there because that potential viewer may be just like you a few years ago or it may be just like a loved one that you helped or a friend that you helped that potential viewer someone you want to connect with and serve and and be of be of ministry to essentially so I think authentic confidence is about being of the heart showing up consistently as yourself and when you do that you build an audience of people who just love who you are and when you have an audience people of true fans who just love who you are selling becomes easy it becomes something that you can whisper and people buy it can become something where you're not selling but you're simply inviting friends a bunch of friends to say I created something might be interesting for you or let's co-create it together I like to co-create things my audience product and services all the things I launch I'd co-create in some way with my audience so so the course is comprehensive training for through the beginning and end of how I brainstorm make and market my videos the mastermind which is also part of this and I should mention the one there's a one-time fee for the course in the mastermind it's only 120 US dollars which I think you see do agree with me I think it's a really good deal because most online courses and masterminds combined are several hundred or several thousand dollars Seth Godin right now is launching his course in mastermind and it's eight hundred dollars and you barely get any personal feedback from Seth Godin whereas in this mastermind you get my personal feedback on at least three of your videos my personal feedback plus you get the feedback of your lots of peers in our in our mastermind group so it's only 120 bucks and that's for three months of the mastermind in the three months you can post as many videos as you want for feedback my only request is that when you post a video for feedback you also give feedback to two other people two other videos in the mastermind so it's you know when you're giving feedback to others you're also learning because you're like oh that's right I know this is person do this I really like it when they do that and in my mastermind it's not about it's certainly not about criticizing anybody I encourage as you when you go into the mastermind you'll see that I encourage people to notice and call out each other's strengths that's really the value the core value of the mastermind the culture is to call out each other's strengths so that we can say oh yeah that's unique about you that is really resonant when you do that and when you say that when you say it in that way that really feels feels alive and it feels authentic so in a mastermind you're going to get that kind of feedback so that you can be more and more into your strengths rather than saying well you know like and many of you have experienced toast masters which is a public speaking kind of training club and you know in clubs like toast masters they count your ums and oz and and you might feel you know insecure about speaking and you might have to be on performance mode no when you find your authentic and powerful self you don't have to perform anymore and yet you're really attractive so that's what the mastermind is intended to help you step into so I'm really excited about it um there is a lot more information if you want to read about the kinds of questions that'll be covered I have already um recorded the actual course that's been recorded but for for this year for 2020 I'm adding 10 Q&A and feedback calls at different times so it'll work for people in North America South America in Europe and Australia and Asia there are times for Q&A calls for all of these and they're all recorded so if you can't attend any of the Q&A calls you can watch them later I'll be giving I'll be giving live feedback on videos on those calls video calls they'll I'll be giving feedback as I watch videos together with with people on the call including your videos whatever videos you submit for my review so I hope you'll check it out if you have been interested in thinking about showing up on video especially consistently so that you can practice your authentic voice and really step into that authentic power if you've been thinking about that and saying gosh I wish I could get some nudge and some inspiration and motivation and accountability to actually get going on this this might be the perfect thing for you this is what I've designed it to be by the end of this course of mastermind the intention is that you will have gotten into a consistent routine or rhythm consistent rhythm of making authentic videos where you are continually stepping more and more into your authentic strength and power which makes you naturally attractive to your true fans to your kindred spirits so I hope this you know is giving you enough information if you want more information there's a link somewhere it's either above or below depending on how you're watching this above or below the video there's a link for more information and to to purchase the course in the mastermind again it's only $120 us for it's a one-time fee for three months plus the comprehensive course plus three months of feedback and accountability and encouragement so anyway if you have any questions let me know I look forward to your comments below all right maybe I'll see you in the mastermind take care