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Hair Donation Pep Rally: Pantene Beautiful Lengths

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Published on Aug 9, 2011

To Steven Juster, a high school teacher, an angel is your average high school student. What started as a pep rally announcement to inspire students ended up being his biggest motivation of all. Juster mentioned Beautiful Lengths to students as a way they could give something back without having money to make charitable donations. He reached out to Pantene to have a representative give a few words of encouragement at the pep rally. Excited, Steven asked teachers and students to see if anyone would cut their hair in front of the assembly of students. One inspired colleague decided to donate her waist-long hair for the cause. She was the first of the 67 people that volunteered and the reason Steven began calling the Pantene Beautiful Lengths donors "angels"—a title that caught on.

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