 So with the ID Tech X show, and hi. Hi. So who are you? I'm Tom Perigotov. I'm the CEO of TF Massif. And right here you have some really cool posters, like the best posters imaginable, right, with all kinds of stuff happening. And this is very thin. Absolutely. This is what we call our Luminar FlexTech display technology, which is one of our early commercializations of our core large format printed electric circuit technology. So if we go around here, we check this out right here. This is the ID Tech X poster, which is just a regular poster. But I mean it's not regular, but it's just like a poster. Well look, it's a standard flexible display that incorporates our core flexible circuit technology. We're very proud of having ID Tech X select us to provide their display technology. And they're all over the show. They're all over the show. They're out front in the banner. I don't know if you've had a chance to see them on the columns, but yeah, they're here and through the foyer. So a bunch of stuff happening on this poster. It's like blinking and there's a pattern. Absolutely. So remember, this is a large format printed circuit. And within that we've embedded lighting elements. These lighting elements are all controllable. The controllers are also built right in, as well as the power source down there. At the end of the show, it rolls back down into here and easily portable. You take it to the next show. Rolls back down, no problem. Rolls back down, no problem. And then you get to the next show, you roll it back up and up come the lights. And these beautiful stars should light up. This is a supplier that we use that are actually here at the show as well. To do some nice coloring and the LEDs are just standard LEDs? Well, look, they're not quite standard. There's some IP that we've put into the LED designed specifically around the adhesives. And obviously, as you can imagine, they're conductive adhesives. That's additional proprietary technology of ours. Nice. And then we go to this one. It looks so cool. From the side, I can see. It's just a regular poster. And this is actually one that our manufacturing partner Sundance out of Florida have designed and that we're showcasing for them. So that's really what we're doing now is to commercialize the technology. We're working with manufacturing partners. We have Sundance in the US and we're talking to folks in Canada as well where we're from. So this is the very popular style of size and format and everything, but you just spice it up with coolness, right? With something special. Well, absolutely. And like I said, it's the core technology that is really, really interesting. Beyond the Luminaire FlexBanner technology, we can go back to the other side. You can see that we've got interactive capabilities. Everything's fully programmable. This one, very bright. Very bright. It really draws the attention. And that's what the feedback we've received from people at the show is. It's the brightness that is attracting people who don't necessarily know what we do, but are really curious to find out more about the technology. If I had a company, any kind of business would be one of the things that I really want to have is some of these. Absolutely. And if you look over here, you can see Volterra who are also at the show. If you go to their booth, you'll see Volterra is using our FlexTech Luminaire technology as well. It looks like 3D a little bit. Absolutely. And then you have these lights that also give a sense of 3D-ness. That's right. That's right. And if you want to talk 3D, here's an example where we've done some backlighting just to show that capability. This is something new that we're just showcasing this year. This is like an extra layer of stuff happening. That's exactly right. There's some things going on in here which give it that nice diffuse glow coming out of the perfume bottle. All these perfume guys, they should all be your customers, right? How soon? Well, in fact, we're doing some work right now with the cosmetic company out of Canada. So they're coming. So what's with the interactive one? Well, this is interesting and this is just something we've started to work on. What you're seeing here is electrophoretic material that is now we're coupling with our backplane technology. So, again, you get that electrophoretic material that is now flexible. It says E-ink. And this is really, really interesting. E-ink. If you want to call it E-ink, sure. Yeah, so it's segmented and you do some cool animations out of it. Yeah, absolutely. But the real key is it's large format and it is flexible. But how do you interact? Is an interaction can happen with this? Absolutely, it can. Yeah, it can. And we're starting to work with some of the notable names in this space to further develop that technology. And that one you can actually… This one is interactive and you can see here, if I touch here, it'll stop. In fact, the cosmetic company that I spoke of earlier has incorporated this design into… So, I can win. There you go. You just won. I have a bit of timing. We don't have any of our suites with us or we'd give you one. Sorry. Sorry, you lost your candy. That's like a Canadian wording, right? Sorry. Sure, that works. Because you're from Canada. I am, yes. I'm from Vancouver. And that's where TF Massif is based in Vancouver. And you can heat from the poster to you? This is a new application as well that the engineers at TF Massif have recently developed. And if you put your hand on that, you can feel the warmth. So, again, we're now starting to broaden out the application of our core technology. So, you're going to be warming the whole… You need a bunch of them to warm the room, right? It's not for warming the room. Well, obviously in this size it's not, but let's remember that when we talk large format, we're really extra large format. We can print circuits up to a meter and a half and it's roll to roll. So, the length is hundreds of feet. So, we're starting to talk to some of the people in that architectural design space about how we might be able to incorporate not just some of these, the luminaire flex technology, but as well what can we do with this heating? The big one up there. Yeah. That's us. So, if a company is really interested, what do they do? They contact you and… They contact myself. They contact Judith Stewart behind me, my colleague. Judith leads up the Captiva group, which is really the marketing arm for our luminaire flex tech display technology. So, maybe do you want to, what's it called, maybe do on-demand kind of printing kind of solutions where people can go on one of these printing websites and just order the designs they want? Not quite yet. The mic, yeah. Yeah. That could maybe happen later? Maybe later. At this point, it's not going to be the case now. All right. So, it's custom designs. How long does it take to make one? New design. Well, in terms of if you start with this from scratch, I wanted to create a design with, say, it was just a two-week period, making the display itself doesn't take long, but it's the back and forth to make sure that the graphic, the lighting element is perfect for the end customers. And how about ramping up for mass production, big quantities? You can? Yes, we can. We already started. We just did a run for the largest manufacturing of cosmetic company in Canada, which was deployed across Canada in the English side last summer, and it's going to be deployed in Quebec this coming Friday. Does that mean hundreds of banners? Yes. Thousands? Well, not at this point, but we can do it. Hundreds. Hundreds is a big quantity already. There's nobody else doing that many interactive posters. Nobody else is doing interactive posters. So we are in discussion with some companies to do extra large orders like this going forward. In France, they have lots of stuff. Maybe you showed Eiffel Tower. You could have customers in Europe. We have potential manufacturing partners that we are in discussion right now in Bulgaria, in Argentina, in Europe, everywhere right now. So it's going to happen. Some of our displays already been taken to trade shows in Europe. And as you were mentioning, there's partnerships with different material providers of different solutions that you, what's it called? That's also what's next, right? To partner with all these? Absolutely, yeah. So we're starting to look at partnering opportunities with some of the inputs that we use. We're also talking about potential partnerships with some of those larger industrial type applications of the core technology because we're convinced and others are starting to become convinced that there's application of that core technology in things like aviation, automotive, and industrial applications. So we're really excited about potential future applications. Every time I go to these EasyJet, Rainier, Chicken Desk, you know, they have all these people queuing up in the wrong place. You need to light it up and say, only for the, you know, the people who pay extra over here. That is the bane of every air traveler. That is, for some reason, air travelers seem to either go deaf or forget how to read numerics. So just partner with one of the airlines. You can print a few hundred, right? For all the airports. We could do that quite easily. All right. Cool. So they can contact you in 2020? Absolutely. Big.