 What's up? What's up? Can I be heard? No, baby. I'm alive. Monday.com is a platform to manage any team and any project. Working campaigns, classic project management. Let this thing move. You see me? Let's go. All right. Give it a second. How come I can't see the chat box? There we go. I can see it now. What's good, folks? What's good? Kings of State, Troy Garrett, Cardo Knight, Trinkel, Sparta, where you been? Sparta, man. I haven't seen you in a minute. Macklevin, Eagle Tuck. What's up, man? How they got ads on live? I don't know, man. I just sat through my home ad on live. I was like, yo, I'm just trying to see the box. You see day 26, like the group day 26. Do I do promotion on my stage? Nah. I'm on the promotion on my page. Nah. So what we're going to do with this live right here, I got one main thing that I got to do and then after that, then just talk, get some Q&A out, all that good stuff. So the first thing I'm gonna go ahead and get it out the way is for those of you who apply for the free Brandman Network membership that year long sponsored by Curtis King, that membership selection has occurred and I've been made aware of it. The name of the artist is Joven at Julian Wright on Instagram. IG. All that good stuff. So Joven, you'll be getting the information reached out to. Well, no, actually he's already been reached out to, but just letting everybody know that part is over. Appreciate you guys applying. I don't even know what the process was behind that for some of the other stuff, but I'm just glad that no people are excited. Now I end to cut like a mad scientist. That's funny. Other than that, let's get, let's get some quick questions on. I want to do a quick 10, 15 minutes. Get paid. What up G? What's going on there? Or y'all just tell me something interesting. There's some things that I actually want to talk about. I was gonna do a regular video. I decided I just want to do a live, but I probably got another a few regular videos coming in a second. How do you know your branding is working? Feedback. Feedback. One stuff that you start to do starts to occur from other people. Then you know your branding is working. Let's just say bow, right? Like, okay. So I say bow when people start saying bow in the comments or people start saying bow to you in person. Now you know, oh snap. That's working. Now I wasn't super intentional trying to make bow my thing, but that's still what occurs in so many other parts of branding. When you start to see that other people are giving you that energy back, right? Or they start doing symbols that you do. If you do something with your hand, a lot of time, especially if they're making fun of you, even if they're doing it because they feel like they're making fun of you, that means the branding has worked because you're in their head at that moment, right? So that's one thing to let you know. You were just watching Curtains King of Day dope. You missed the S though, man. You're missing the S. I have solidified a fan base under my current name Troy Garrick. But for several months I've contemplated changing my name to an alien to separate my personal self from artistry. What's the best way to convert a fan into a super fan? Wait, oh, those are two different questions. All right, so look, Troy, I mean, I think that's not that's not that hard, particularly if you're young. You're still starting off. Go ahead and make that change if you want to go for that type of feel and then maybe even re-reveal yourself later on. But that part, that part is just really switching the page and starting if you aren't big yet. Now, if you got a lot of followers and all that stuff, then let me know and then we could talk about that. What's the best way to convert a fan into a super fan? Well, you have to continue to give them a value for one. That's like the most simple way to say it. You don't necessarily have to get way closer to them in terms of like, now I got to meet them in person, do a VIP meeting. No, that's not it. But you have to figure out ways to keep giving them value. You might be able to do some things that are personal, that they appreciate, right? You can do the things like giving their baby sister a shout out if they really care about their baby sister or just like I said, on a more superficial scale, just giving value to your music and your content. And some of that stuff will just be creating spaces and environments in their life that will... Spaces and environments in their life that they'll remember, right? So it's not necessarily the fact that you can do everything, but you can influence it by creating environments. Also concerts, but that's a whole other discussion. What's a legit company to get that helps you on Spotify? Go to Broker. Start with Corey. Start with Corey the savior at K-O-H-R-E-Y-D-A savior. Ask him that question. He does that all day. You can ask Dino Baggio, D-I-N-O-B-V-G-G-I-O on Instagram. But yeah, there's a lot of folks. I prefer to deal with people more so than these general companies. That's the issue. So go straight to Playlist or find some specific Playlist brokers who feel for relationships with Playlist. I'm sure there are some companies out there that in generally... Maybe they're legit, but just from experience, I've seen a lot of those companies just aren't it, and then on top of that, I still rather have some sense of who the people are I'm working with versus just an email. So now if something doesn't work out, there's only a website to really hold accountable versus an actual person. What do you say this... What I say is a bad move, considering I already have history. How deep is your history? That's the question. Exactly. It takes a bit of psychology straight up. My girl and I used to laugh at the bow. Now we do. That's funny. I used to laugh at the bow. Makes sense. Sometimes it's accidental. How much weight should you put into creating a signature ad lip phrase, etc., when branding artists? Minimal. That stuff is so subjective. Obviously Cardi B has all kind of noises and stuff that make sense. And then Eminem has a very specific way of talking, but it's natural to him, well at least when it comes to the style he wraps up. That signature, if it's not organic, then I wouldn't spend a lot of time looking forward. Even some of the stuff that Cardi does, because she has quite a few of those types of phrases. Yeah, she says a lot of things, but she couldn't really pick which one she would blow up specifically. It's more of the feedback that came from a lot of people starting to see her. And once that feedback started to happen, now you know where to double down because now you say, Oh, which one is everybody copying? Okay, that one, there's something about that one. I'm just going to double down. That's why feedback is everything. That's why you can't just build a brand, the most perfect brand in the world in closure. Like you're in your closet saying, Oh, this is going to be the most perfect brand in the world and come out to the world. And then the feedback is otherwise. I'm sure that's probably make a lot of noise. So there's there's a marriage branding is a marriage of mastermining and strategizing beforehand, but also looking at the results and adjusting to what happens after the fact. Yeah, Cori's dope. You can afford this. Let me see. What would you talk about? Oh, anybody asking about the network is everything you need to know is that brand demand network.com. What do you think of selling merch before you have much music out? It's cool. But we got I actually got something coming on merch. But my whole thing is, if you can sell it beforehand, I mean, is this more of a clothing brand or is this merch that has something very specific to do with you? Outside of it being really dope clothing or you being a really good salesman, how could you expect to build merch to sell merch built around an artist that people don't necessarily care for a lot of merch? Because if you look at a lot of this merch, man, it's not really anything that special, right? People just love the artists are simple phrases and things like that relating to a tour, something like that. Again, of course, a lot of those will sell out. Of course, there's some amazing merch as well. But yeah, trying to sell merch early. I think that it's definitely doable, especially if you're building more of a brand and clothing brand that's a lot bigger than yourself is definitely doable. However, outside of that, I think it takes a lot of work and building building truly selling merch is just like building up an artist, right? Like it's a whole amount of effort that has to go into it itself. So it could become distracting for an artist depending on what your extra time looks like. If you're just doing merch, or just doing clothing sales, and you're being an artist cool. But if you're doing like a regular job or whatever else you're doing, and then you're trying to do merchant, then you're trying to become an artist, that becomes a lot. We see as a visual artist, that means people drawing my character, getting it at it, etc. Yes, I know what you're talking about Malik. How do I build a fan base in my city when my sound doesn't exactly fit my city scene? I don't know what city you're in. But let's just pretend that you are in a city that truly does not rock with your sound, you're a true outlier. And one, there's two that ways to look at that. Okay, do they not like the sound because they aren't familiar with the sound like they haven't heard it before. So that is really just a wave that's different than the wave that they're used to. Okay, you don't know how to fit in. That's one option. But that could mean are you just have to introduce it to them get them on the wave by with your sound. That's one people work. The other thing is if they really just don't like music or just don't rock with that style out. I'm big on trying to spend time trying to convince people who don't believe, right? There's a lot of people no matter what you say, you know, you could be straight straight or you have great songs or whatever, and they're not going to care. They're going to, you know, position their mind to think whatever they want to think and you got to let those people go. So that means if your city is not rocking with your style, what you got going on, go outside the city and find people that rock with you. Go find the choir, preach to it and then let them preach to everybody else to continue to build your choir. That's the way to go about that. And then once that starts to happen, a lot of people in the city will start to, you know, claim you as well. My God, Blackie speaks, man. What's up? We got to do some stuff, man. I'm gonna hit you up soon. Let me see. Ask a question, Blackie. Are you me? If you can laugh with somebody, shouldn't you split the money? Not necessarily. What percentage of the song? And then what is are you and are you paying for the birds beforehand? Like all that stuff depends. The percentage. Now, with that being said, you can just split it 50-50. But that's all that's all a personal agreement. Like, all right. Simple phrase, you get what you negotiate. That's all this stuff comes down to. Right? There's a lot. There's a lot of artists that create an entire song themselves. But they negotiate literally the entire song to be owned by somebody else. So there's everything from all possibilities of the spectrum. All right, literally, you have from unfair to fair, right? It's split up either way. But yeah, I just suggest you talk to whoever the person is, and y'all figure out what's gonna make sense. There's always splits and split sheets. So when you think about if I just do the chorus, and then I got verses, how long is the chorus? How meaningful is it to the song? That's pretty much how people typically split it up. I believe it's PayPal. You're talking about payment? No, it's technically it's a credit card. Use a credit card. For sure. No problem. Let me see. Do you have a course or no of a course on Facebook ads for marketing music? Is that a layup? I don't know if you're playing with me, Mr. Tech. But literally, just on Monday, I dropped a Facebook ad for music course on in brand man network. So the network members, they get that for free. But I haven't announced it yet. But since you asked, because I don't know when I was going to it might have been like a month from now. But I also do have a I will be selling it for a price to people outside of the network who yeah, they want to just get that at some point. So either way it goes, you'll get it free of your internet work. And as far as the price, I mean, if you want to just get it as a one off, of course, there'll be a price attached that you can get it hit me up. Do I know the URL for that? I'll tell you that you can just email me at brand man Sean at gmail.com. But if I can find the URL real quick, I'm pretty sure it's yeah, give me a second. I'll find that URL real quick. And then let you know and put it in like the commerce or something. But yeah, Facebook ads and IG ads specifically for music. That's what this is. This course is focused on. So it'll be a lot of value and I can tell you that part. Alright, let's see what else we got question wise. I'm starting a community of artists and want to start throwing events to bring awareness to my brand. Can you give any tips on throwing successful events? Yes, don't make them about you. That's a greatest start for somebody that is at a point where they don't have a huge fan base that's looking for them. Right? The best thing you can do is not make it about yourself, figure out how to bring value to everybody who comes value can be in many forms entertainment, you know, a platform and attention. Like there's so many forms of that. But just remember value is not what you perceive it to be is what the other person perceives it to be. So some people don't care about being able to perform on stage. Some people don't care about if it is free or not. Right? Like it all depends. But that's the best I could tell you like to start from value from all angles. The rest of the stuff is really just logistics. The creative and curation and community aspect and the energy aspect. That's the hardest part that most people get wrong. There's a lot of people who have events that, you know, they don't really do anything. Okay, Daisy, that was definitely an alley, bro. What are your thoughts on using Reddit as a marketing tool? Yes. 100% click tracks. I haven't talked much about it because I haven't done it heavily myself, but I've known people to do what I was actually about to do a full blown Reddit campaign maybe last early 2018 ish, I think, but I definitely know people who have used that as a platform to start there by rally. So yes, look into it. There's a lot, a lot, a lot, a lot of type potential there. I agree with you. Reminds me I got to upgrade next month. But you upgrade. How much is the network to join? Man, Mr. Tech, go to breadmannetwork.com. I don't know the answer though. Yeah, you're the man. Appreciate the questions. 1997, a month, brand man network is and what we focus on heavily is delivering guided workshops, getting very personal into your custom process, but doing that from a self guided on demand process. Of course, some exclusive videos that have conversations, things like that that I just literally cannot talk about on here or I just have the ability to go deeper because I don't have to worry about doing any kind of crazy headline or talking about something I don't necessarily need to talk about to cover the subject. But being on YouTube, despite people saying, I'll watch a video regardless. The reality of YouTube is the video might not even get to you if the topic is interesting enough. And I'm still competing for your potential. You're not your potential, you are tension. So if the topic isn't interesting enough, and you see all these other things around it, you will still be clicking that the difference in the network is people are there to move forward, not just watch stuff from an entertainment aspect. So we're able to go a lot deeper on stuff in there. And of course, you're going to talk to recipe Corey, me and you know, it's a lot of other cool stuff coming. I'll I'll leave that at that brand man network.com 1997 a month. Look, at the end of the day, you could pay somebody $100 for a consultation. And that's cool. That's that one off conversation. But literally, there's one guy, I'm thinking of in particular, had a consultation and then couple days afterwards, he gets a big brand offer and wasn't able to pay for another consultation. And that literally changed everything that we just talked about. Right? So that's the value of just being able to have access. A lot of times you only need to ask two or three questions. You don't need all this selfish me me me time. And you have three different people to talk to and there will be more. But once again, $100 consultation or $350 consultation, if you're talking about me personally, but a lot of people are like $100. That's five months and the network versus one hour to talk. So your beard is weird. MLK MLK set that. Hey, man, look, you can feel happy you feel about this thing. But I'm guessing that you ain't no woman. And for that reason, I don't care. I'll leave it at that. My girl likes it. Me know got a dope brand. Yes, man. Me know got a real dope brand. And he was he's one of the favorite shows I've been to. I had had the privilege of being like front row backstage with him and everything and just the energy. I don't know if I've talked. I had to talk about that somewhere at this point. I feel like I've talked about that or at least mentioned in the video. But just the ability to see that that energy he puts out in his videos is the energy he gets at the shows. And that's what goes for all artists. Some of y'all got some creepier brands and y'all, you know, y'all track some creepy people. Y'all track some normal people. There's still some creepy people too. Right. And some of y'all might like whatever the energy you put out is the energy you get back from your brand based. Those are the type of people you literally attract. Right. And yes, me knows the show was so good, such good energy, man. And it was like a whole bunch of friends being there versus like random fans that don't know each other. Hey, got a bro. Got to go, bro. I keep in touch, which is soon you got something juicy. All right. How big a following do you think you should have before trying to bring them over to your own platform, start your own platform like you and Curtis King and everybody doing it now. If you're an artist. That's interesting. So I would say it's hard to give a specific number, but you should know that for one, what value you have to bring. Like, so that's one of the most important parts. Right. And when I say that, you should know, like, understand your brain enough to know what is the main thing that your audience gets from you, but then needs and also have a sense of your audience's needs and even have real logic behind a platform. I don't believe in bringing people into a platform just to bring them into the platform, at least particularly not in the scope of what I'm doing. Right. There has to be like direction. OK, I can go deeper in actually help monitor or help guide process and progress versus just passively taking in, you know, any kind of random YouTube snippet and then not being able to know where to apply it in your process. But so for a fan based standpoint or pure entertainment standpoint, it becomes a little bit easier in terms of like, all right, well, I'm just going to give you all of my information, which is a music video or other types of behind the scenes content. If you're an artist at the same time, though, you need to create some kind of logic in your fans mind because some people will be especially from an artist standpoint. You're not looked at as business in that way. And of course, artists are all way. I mean, fans are always on the artist side. You think about like a little oozy when it's the artist against the bigger business entity. But when the artist is doing business stuff, a lot of times that actually gets passed on to fans, then fans, they they feel a different way. They there's the ability to revolt. So you have to find some kind of justification or reason. You have to probably create a movement around it or have a goal that you have or some sort of reason, even if you're just choosing the messaging of this is going to allow me to better serve you guys or take me away from record labels, whatever that conversation is. But it's going to be more so about getting to the point where you understand those conversations. Now if you want to get into numbers, let's just say you have a solid 500 people that you think you can get into a platform like that, right? That is paying you as an artist $10 a month. Right. So what's that $10 a month for 500 people? That's like $5,000 a month. Multiply that by 10, you know what I mean? $50,000 a month. That's solid for an artist and you have a lot of people and they are actually getting value from that. Like what's that's definitely something worth doing. I think I did that math, math, right? Yeah. Okay. Yeah, I did that math, right? So yeah, I would 500 is a solid as number, though. I wouldn't it wouldn't matter to me how big I am perceivably to other people. But yeah, that's a huge thing. It's just like buying stuff in the store. When the government passes taxes, these stores have two options. Either they're absorbed that extra 10 cents in tax or they'll up the price of extra 10 cents so the customer has to pay for it, right? That that's the process. And you as an artist, you have to figure out different ways to choose between when you're doing one or the other. Well, who's he drop eternal a take this week? I have no idea. I can't even give you any kind of conjecture on that. Games he said was juicy. That was funny. How to be mysteriously early on, but still make them care. It's a transition, bro. Like mystery early on. Like that's really just to create curiosity and intrigue, but you quickly need to have some sort of value for them to go to go down. And in this particular case, it's going to likely be music, right? Or a story. That's the difference between artists who are mystery and the superficial and nothing's really going on. So then they have to stay with the mystery or just dies off or they have something. OK, the mystery brought got my attention. But now I'm here because you have some particular substance or story that you're telling and then or your music is just really good because you have to make people care for the mystery to matter. I did a math wrong as hell. Well, man, all right, let me see. What did I say? Five hundred people for ten thousand. Yeah, for ten dollars, five hundred people, ten dollars a month. Right. That's five thousand dollars. You multiply that. I said by ten months, that's fifty thousand dollars. And then, you know, it's sixty if it's twelve, which I could. That's not wrong. Can you survive as an artist without doing interviews? Yes, you can. One hundred percent. It just depends on what kind of survive you are. A lot of people's perspective is just skewed because what you're seeing and which makes sense. We, you know, we know when we judge off of what we see. But the issue is there's so many different routes of being an artist, right? And in the same way, like all these other professions have all these small specialties that we don't even know about, like in college, they just give these big general boxes. And it's not until you get out into a field where you find out there's all these specific things and weird things. It's the same with an artist, right? There's there's touring artists who really barely drop music. And but they're just legendary openers or like people just really like them opening because they have a great show. There's artists who just do like sink deals, right? There's artists who just do commercials, like just artists who do a combination of. So that's really up to you. Wrong. Man, I'm not even I'm not even effing with you, Ray. I don't know. Let me see. Alan, I think so today. Let me see. I'm 20. I started writing music because my I don't see myself doing anything else. Sounds so ignorant and blame, but any tips for making it. Started writing music because I don't see myself now, man. I don't have any advice for that. Outside of do it so quickly and do it as much as you can to find out if you like that either because you said you don't like anything else. You might find out you don't like that either. So do it. Go hard and figure out if you like that. And after that, if you decide you like it, now the advice goes the same steps as everything else we've been putting out on the channel. Our artists really making a living from sites like Patreon. I don't know one personally, but I've heard, you know, stories of people doing stuff like that. But I don't know any personally. See, I know you weren't asking me, but I just want to say that you are super dedicated, can do anything you want. He's talking about. K Daisy time, her next power. Hey, bro, shoot your shot, man. Shoot your shot. All right, man. See you in my league. That's my goal, too. Let me see. I feel like you can do it and control your own interviews. Yes, there's there's look, you can do interviews in the same way Eminem did with who was he with sway when he came out with his project. And it was really I got this person who I support. I trust we are just doing this and we put out the interview on our own platform. So you still got interview, but you didn't go out to radio stations. Control your own narrative. If you all really want to see somebody who controls their narrative really good, that were very, very good. You see is LeBron James LeBron James does. He's him Beyonce. I mean, OK, Jay Z. But like him and Beyonce are like top, top, top, top notch of controlling their narrative. So watch the moves and the way they do things and then you'll start to understand what controlling your narrative on a high level really looks like. You know, some people think, oh, he comes out with the show, the barbershop. But just to have a show and all that kind of stuff. And he's using himself because, you know, he's just trying to get attention to it. Well, a part of that is him having that show as an outlet for him to talk about things that people want to know. Right. And things that might be controversial within his own life or bubble. But he doesn't want to do my other people's platform. So one, he brings attention to his platform because you want to hear him talk about some of those things. And two, he gets to say it in a way that makes him look how he wants you to feel. Right. Like it doesn't water down his intent in the same way these other outlets could and might because he's controlling it. The editing process, I'm sure he gets to improve it or at least his team. And then it goes out. There's a lot of moves to consistently make like that. But yeah, y'all be cool. Y'all be great. All that good stuff. Wow. Once again, this video is brought to you by brandmannetwork.com. If you like this video, go ahead and like it. But if you like it, you might as well share it. And if you're not subscribed, folks, folks, you know what to do. Hit that subscribe button.