 11 online marketing newbie secrets that guarantee success. Hey everybody, JR Fisher here. I'm gonna give you the secrets you need. The secrets you need to actually be successful online. When I first started online, I gotta tell ya, I didn't know anything. I knew that there had to be a way to make money online because I saw people doing it and I figured they couldn't be any smarter than me. They just knew things I didn't know. So that's why I wanna share things with you in this video so that you know these things so you don't have to learn from experience because when you learn from experience, it's painful. You have a lot of failures, you have a lot of losses. I don't wanna see that happen to you. Hey, if you're new here, don't forget to subscribe. Hit that subscribe button down below. Don't forget to ring the bell. There's gonna be a bell that's gonna pop up as soon as you subscribe and you need to turn on all notifications so that you know every time I go live or I upload a video just like this one. So when I first got started, I thought, wow, I mean, you put products on eBay, right? That's what you do. I mean, that's pretty much all there was in 2009. I mean, there were other things out there and people had websites, but it seemed like everybody was selling on eBay. So that's where I started out. Now, as time goes on, things change and they have changed a lot. So this is really up to date for today. When you're watching this right now, these things are working right now. So I wanna go through a list of them with you. You can make a list off to the side or you can stop this video and you can write down things or you can come back and do them as you're actually watching the video. Any of those things will work, so try those out. Okay, so let's get on with number one first. When you're starting online, I know you want to immediately make money, but there are some things you can do that will almost guarantee your success in the future and the number one thing is develop a good SEO strategy. Okay, so what is SEO? SEO is search engine optimization and what it is, it allows your website and your pages to show up in searches so that you can get traffic. It shows up in the search results. Now, you're not gonna get immediate results on SEO when you're setting up your meta titles and your descriptions and your tags and all that. It's not an immediate thing. The search engines have to find your site. However, if you do this now in the future, you're gonna get more and more results and more and more traffic. So it's really important. If you're doing a webpage that you do have a good SEO strategy, if you don't understand what SEO is, you can watch another video to search SEO on my channel and I have over a thousand videos. You'll find one on SEO and it'll show you exactly what you need to do. Number two, pick the right e-commerce platform. Boy, I can't say enough about this because so many people want a quick and easy website and they go to GoDaddy or they go to Wix or something like that and they throw together a website so they can have one real quick. The problem with that is they don't really give you a lot of leeway. You can't really customize your site. So I'm gonna recommend WordPress. The basic user WordPress is probably one of the best ones out there. Now, there's other ones that you want to accompany that and that would be Cartra. Now, Cartra is not really a place for you to build a website. However, it's an email marketing tool that you're gonna need along with your website and you can build pages in Cartra that you can SEO and get traffic to those pages. So I'm gonna recommend those. Now, if you're higher level, let's say you're a bigger merchant, you've got thousands of products and you've got distributors that are logged in and retail customers logged in, I would recommend Magento. Magento is really good. I have Magento for our survival food company and we've done extremely well with Magento but it's a much higher level type website. For the basic user, I'm gonna recommend WordPress. If you're doing e-commerce and you're only gonna be doing some e-commerce products, Shopify is a great way to go. Shopify has a lot of templates in there, a lot of easy ways to do stuff and I will have links below for these things. So just look down in the description and you can get links for all of these things I'm talking about right now. Number three is reduce friction. This is one of the biggest things you can do to get more sales. And what I mean by reduce friction, I mean make it easy for the person coming to your website to buy your product or your service. Don't make them jump through a lot of hoops. Don't make them search all over your website to get information. Have great pictures. Have great descriptions. Have FAQs. Have bullet points about your products. Really describe what it is and make it easy to buy. One click shopping is great. If they can set up an account that makes it a whole lot easier. However, don't make them set up an account to actually shop on your store. I've seen stores do that to where they can't check out unless they set up an account and some people don't wanna put their information there. So make it easy for them. Have a whole lot of different payment methods in there. Let them use PayPal. Let them use Afterpay. Let them use MasterCard, Visa, American Express. Whatever they want, you wanna reduce the friction to give more sales. Number four, don't send your customers away. Yeah, a lot of people do that. They put a lot of social links even on their product pages. When they see that little emblem for Facebook or Instagram or whatever it is, they may click and go away and you may miss the sale. If you wanna put those social links, that's fine but do it in the footer. Somewhere discreet where if they're looking for your social media, they can find it but it's not gonna be distracting when they're trying to purchase your products. Number five, invest in your website. Now this can be money, this can be time but you've gotta make your site good. Nowadays, if you have a shoddy looking website and it looks like you've got old pictures in there and you don't have good descriptions, people are just gonna leave. You've gotta really spend time on your website. Now it's gotta look like a thing of beauty and simplicity. Those are the two things you're searching for when you're setting up your website. Number six, you've got to live and breathe the digital lifestyle and what do I mean by that? I mean you have got to know this stuff. Too many people starting out say, well I just wanna hire somebody to do my SEO and I wanna hire somebody to do my website and I wanna hire somebody to set up all my payment methods. You need to learn this stuff. It's really difficult to manage people doing all these things. If you don't know it, you don't even know what they're doing, how are you gonna manage them? How are you gonna know if you're being charged with the right amount of money? On down the road, if you wanna hire people to do things, that's fine but you need to learn it up front. You've gotta invest your time and learn these things and it's easy to do. I mean there's a lot of information and I know there's a lot of stuff to learn but it's easy to do. All you gotta do is watch videos on it, read articles on it. You need to understand social media. You need to understand SEO. You need to understand web development. You need to understand conversions. You need to understand email marketing. You need to live and breathe digital if you wanna make a lot of money at it. Number seven, find your unique selling point. What makes your product unique? What makes your company unique? Now you may be saying, well, I sell a product that a lot of other people sell but what is your delivery like? Do you have fast delivery? Do you have free shipping? Do you have excellent customer service? Do you provide videos? Do you provide training on that product? You've gotta really live and breathe this digital lifestyle and you've gotta give more to your customer so it's really, really important that you do that. Number eight is a killer. Make sure your website is secure. There's a lot of different softwares out there. There's a lot of different companies that you can pay but you want your website secure because I can tell you this, if you do any type of e-commerce online and you're trucking along, at some point somebody's gonna hack your site. They're gonna do it, it's gonna happen. It's happened to every single site I've ever had. You're gonna get hacked, okay? So you need to protect yourself up front. In the beginning I didn't wanna pay for these services and I just said, well, it's okay, my site's gonna be fine. No, you don't wanna do that, okay? You don't wanna learn the hard way. You don't wanna wake up one day and your whole website's been taken over and somebody's holding it ransom and they say, give us a million dollars and you can have your site back, okay? You don't want that happening to you. You wanna protect your site up front and keep it secure. Number nine, know your profit margins. I was not good at this in the beginning. I just thought, wow, I'm selling a lot of products and I'm making 8% or 5% or whatever it was. It wasn't enough. Now, it's not enough to just up your prices. You can't do that either. You've gotta be in line with the market. But if you're not making enough, it doesn't matter how much you sell. I was at a digital marketing conference in Las Vegas just a few weeks ago and somebody said, well, you know, he did like $4 million last year. This guy did 20 million. And the next person says, well, how much do they keep? You know, selling a lot of products online is not necessarily that hard to do if you have the cheapest price out there, but it's really hard to do if you're not making any money. Okay, you've gotta make money. You have to have a good profit margin and you've gotta understand that. And every product, every service has a fine balance between having a good price and having a good profit margin and you've gotta find yours. Number 10, don't try to reinvent the wheel. Okay, whatever you're selling, whatever service, whatever product, there's probably somebody out there doing something similar. Find out who all your competitors are. Look at their sales pages. Get on their email list. You know, get their emails. See how they do email marketing. Check out their social media. Do all those things because somebody's already figured this stuff out. I see too many newbies go out there and try to start an online business and they're trying to develop everything brand new when somebody's already done it out there. Okay, just go out there and look at your competitors, see what they're doing. Pick the top ones and do something similar. Not exact. Don't copy them, but do something similar and you'll get good results. And number 11, the last one, make sure you have a targeted niche. Make sure you have a targeted niche. This is so very important, guys. I know a lot of you out there starting out, you're gonna say, well, I wanna sell to everybody. Well, the problem with selling to everybody is there's no way to target everybody, okay? There's no way to get in front of everybody. And if you're speaking to everybody, then you're really speaking to nobody because nobody hears you. If you're really specific, if you, let's say I choose to do women between the age of 25 and 40 who are getting married who need wedding shoes, okay? That's very targeted, okay? And then I can actually focus in on that. What group of women? Do I want higher level women? Do I want lower income women? Do I want middle of the road? What do I want? Make sure you have a very, very targeted niche. This is so very important. And you can do this with different products on your sites, depending what the products are. But overall, your site needs to speak to a particular group of people. I own a survival food company. And that survival food company, we market to people who wanna protect themselves and their families. And it says helping families prepare on our logo. So that speaks out to what we do. We help people prepare for disasters, catastrophes, whatever. And the world illness that just hit was very good for our business. We made a lot of money. And we continue to do so now because it kinda woke up the world to having survival foods, an emergency food storage plan. So that's been very good for us, but we had a particular niche going into it. And then people found us once they fell into that niche, which is really, really good. But I've had that company for going on 12 years now. Whatever your product is, make sure you are speaking to a niche and you'll be successful. Now, I hope this helps you out. I've gone through 11 steps. 11 steps is a lot, right? But you can go through each one and if you implement each one, you're gonna be terribly successful. And I wanna help you out too. So if you have any questions, you can also comment below. Put a question below, put a comment. Tell me where you are, what the weather's like. I love to get comments on my videos. I love talking to you guys and getting to know you. I also have a free course down there you can grab. It's a $97 course, but for a limited time, you can get it absolutely free. All you have to do is click the link and learn. I also have a lot of links down there. I would highly suggest you look at my reading selection down there. It can help you out immensely. It has all to do with selling online. Thank you so much for watching this video. I really appreciate it. Don't forget to subscribe. Turn that red button into a gray button by clicking it. And then a bell will pop up and you want to ring the bell, turn on all bell notifications so you're notified each and every time I go live. Thanks so much for watching this video and I'll see you in the next one. Hey, thanks for watching my video. Don't forget to subscribe to my channel and click that little bell right there so you can be notified every time I do a new video. Also, click on one of these videos there. Keep watching on my channel.