 about the expectation towards this presentation. So what I'm going to talk about, because it's a pretty big topic to start your WordPress maintenance business from the scratches, I'm not going to talk about some legal stuff because it might be different, the independence of the region, for example, in my country, it might be some stuff in your country, it might be different one. But I'm going to tell you about my experience of starting this project because unfortunately, there were two previous projects that failed and they helped me to learn some important stuff about how to start your project and to make it successful. So, let's start with the clicker. So, I'll start with the my name. The steps that you will see now aren't going in accordance to the development process, for example, you might start with another one, just I prepared my presentation with this one because it helped me to follow the logical structure of my steps for the presentation. So, the my name, how should the my name be? So, as Delayda said, the my name that I have chosen for my website is WPdandy. What does dandy mean? So, WP, all of you know it's WordPress, yes. What dandy means, for example. So, what we should consider while choosing a my name? First of all is, I think it's, of course, it's an advice to choose a comdomyname.comdomyname, sorry. And why to prioritize a comdomyname.comdomyname instead of these US and four, because they're all wonderful, but dandy is that nowadays users most of the time associate any kind of domain name with .com. For example, I have observed, just looked into a dashboard of my WordPress website, and I have observed that some of you already answered website and I suppose mostly because of these branding. For example, when you're looking at WPdandy, which association come into your mind, first of all, when you're going to Google? I mean, are you going to associate it with just wdandy.net, for example, where most of the time it will be .com. Most of the users, nine, it's already proved by some researchers that nine out of 10 users they will search your domain into the com domain name. One more thing, why we should choose .comdomyname instead of others to prioritize, let's say, like this, is because those domain are associated with spam. So if you want your newsletters to reach your audience most of the time, .com will be the choice because otherwise people will spam your address. Of course, we can, somebody might say to, okay, I'll do some SPFs, for example, and so on and so forth, and I will secure my, but once again, it works. So what else we should use is, of course, it's an advice is to use, for example, if you're going to start a business in WordPress, is to use WP because once again, many people associate WP with WordPress. So if you'll use prefix like WP in search engines, in search engines, most of the time people will, for example, they'll have to choose between a couple of domain names and the one will be your domain name in search results, so it must probably that people will click your domain name instead of the waters. It's a kind of a trick that will help you to get better results. What else is another advice is to create and appealing a member of the domain name. For example, when I was choosing the domain that I'm using now, it was pretty difficult. So I ended up with even because I had an idea how it should be because we are providing Montana services, I ended up even, it was such situation that I thought for a couple of reasons to name WP Nanny, like a baby sitter. So it's kind of tricky, but fortunately, I ended up with WP Dandy. And I suppose it is a kind of good advice for you to choose something that's a member of for people. And also it should be appealing, for example, if you are providing, let's say, Montana services, in this situation, it should show your user why they should choose your service already for the domain that you're using. So this is regarding the domain name. We are going to the next, it's hosting already. I suppose that most of you know a lot about hosting and which one would be a better choice for your website. So I thought the same, but I found some points that I could cover here. Some advice would be to choose a hosting that is located in the exact area with your clients. I think most of you will agree, first of all, there is some pros in using a hosting that is close to your clients, I mean future clients, for example, we are providing, we are orienting mostly on US clients so that we have chosen the domain in that area. Why it's a good choice, a good idea to choose a domain name, a hosting into the area. First of all, this website will load faster. Of course we could adjust our website and do a lot of customization in order to work, to make it work faster, but anyway, your website will load faster to the users, to your targeted users if you will host it into their region. And of course Google, Google uses their searching algorithms and one of them is the local businesses. So they see, I mean, Google sees the location of your website and they automatically think that it's suitable for the United States based, for some clients, for some. Of course it's not the only one that should be considered in ranking, but it is just one plus for your website. Another one is to offer highly reliable top-notch hosting. Of course there are different kinds of hostings and when we are starting our project, we mostly look because of some economic things, for example, like to save some money we might choose, let's say, not a very reliable hosting. It is not a good idea. It's better to pay a little bit more and to choose a reliable hosting instead of one that you'll pay less and as a result, for example, I had such a situation when I started a previous project and it was just a free hosting provider, it's like hosting, you're possibly some of you know, and I thought, okay, it's a good choice. For example, I'm going to host my website right here and it started and it was okay, it would load very okay for me, but when people started to go to the website, it would just shut down and so it would not work. Okay, the next question is theme and it's controversial because I wanted to name it design and theme. The idea is of course we can do whatever we want with our website, for example, if you have a lot of money, you can hire a designer, a developer, that would put all these together and create a custom theme. But once again, it's with the condition that you have a good amount of money to get started. What I would advise here is to use a multi-purpose theme instead of a developer one and here are two purposes why I would advise you to do this. Of course, the thing that you develop yourself as a developer might work, but it will need your time developing and in the situation that you are, let's say one or two person that's doing a lot of stuff and this kind of business is pretty difficult because alongside with your website, you have to support many other websites so you need more and more resources. So in case you will choose a ready-made multi-purpose theme, for example, you can adjust it by using Chelt theme for your website theme and in this situation, all the updates will be practically for free for you and they will be secured and so on and so forth. So you won't have to spend your time developing and maintaining your own theme. Another advice here would be to choose an optimizable theme because I'm going to talk and then next slide, what does it mean exactly? Yeah, as I said, if you decide to choose pre-made multi-purpose theme, you have to look into the theme and to see if it works really, it is optimizable, of course. So speed, speed of your website, it's also very important because we know that there are a couple of points in Google search algorithm that are very sensible for the speed of your website. Somebody mentioned today about A&P of the website. I don't think it's an option for business until now because it is a very, very cut version of what your website can provide. But a good optimization is a must for every business that starts on the website. Amazon, for example, has some statistics that tell us that around 20% of the clients will leave your website with each passing second that your website will load. For example, let's say you have 100%, you load, for example, two seconds and so if somebody will wait for three seconds, they will leave and so on, so forth. So after six seconds, you have almost no clients and your website, I'm sorry, for God. How we can choose which theme to use, of course, I mentioned when I sent this presentation that it's mostly for those who want the start of business but now I see a lot of developers. So some of you might not agree with me because you know your job, you can do even better but this is for those who don't want to spend a lot of time entining their theme and doing stuff like this but instead they want to spend their time for something else. So how we can see if our theme is optimizable, for example, we can run it through the speed checker, for example, like page speed insights that is using Lighthouse and if it doesn't help, for example, because sometimes it doesn't see those wrong stuff that happens with your website, so GTmetrics might help you. So even those well-made theme needs some optimization because when you enter, let's say, a demo theme, for example, and you're looking into the theme, it looks pretty good so you are going through this checker and you see it's around 90% in Google page speed, for example, and say, okay, that's my theme but you can get even better, for example, if you optimize your theme. So yeah, there are some different type of practices in this situation so you can optimize the entire code or you can use some plugins that are free of charge in WordPress repository. For example, I personally like, I'm using just a single plugin for this purposes, it's auto-optimize and some code into HTTP access files so it helps me to get some good results, around 90% for the distal version in Google page speed. Of course, database optimization, at the very beginning it will work for you but with time as your company works, your website, I have four or 50 more minutes. Okay, thank you very much. Oh, okay, so, and the last version of the PHP, it also very helpful. Why I'm talking about it is because, yeah, you want your website to get high-intensity searchers and engine results so it might help you. The security, of course, security also matters very much so you have, let's make an assumption that you have started your website or business website so, and you might observe that some people might try penetrating your website. So, of course, there are a lot of practices how to secure website and here are just some of them because there is no 100% proof against hacking nowadays. I also, okay, let's go from top to down. So, using HTTPS encrypted connection is helpful. It is even more effective when you receive payments on your website, for example. I have observed that some businesses in my field like in the tennis, for example, some of you might know this website like WP Curve, for example, there are some more. So, they are not using just a couple of forms that they get the information from the clients and they don't use payment but in case you'll be using payment right on your website, for example, there's a good plugin that might work in this situation is called Projectopia that it helps you to get the project task to communicate with your clients right on your website and even payment might go for your website. So, this situation encrypted connection will be very helpful. So, to keep your WordPress core plugins theme up to date, it's an obvious point, but yeah, we have to keep it secured. Antivirus plugin, some personal I use, I don't remember exactly, we have some emotions, but it's a good use in Antivirus, even though it's not very practical, so you will have to do most of the checking by yourself, but yeah, it might be helpful. To hide your authenticational pages, mostly once again for the security reasons because yeah, if this is a homemade hacker, so they might have entered what we were saying just for, and also there's a problem with Google Dorks, for example, I have learned about this topic for some time ago and I observed that even my website would be a potential victim of the hackers just introducing in Google just these two commas and WP admin and they would find that it's WordPress website. Used to factor in authentication, mostly for the admin panel, how then possible information regarding the CMS. Actually, I think it's pretty easy to do in this situation, so you won't need to spend a lot of time by using a child theme. We'll have no information about the website. Of course you can dig deeper and find the information, but once again it might be helpful at least for the first time. And run penetration testing, possibly some of you are using this kind of software like WP scan on Cali Linux. For example, each time I update my website, I'm running it through the WP scan in order to see if it doesn't have some vulnerabilities. SEO, okay. I'm not very good at SEO, but there is some because once again, I have started on my own and I can't afford now paying for a good SEO expert. So I have to do, I have to study a lot of stuff on my own. And so for already half a year, I am studying very hard this topic. And what I can advise you here is a good American SEO expert like Neil Patel. I don't know if you've ever heard about him. He doesn't tell 100% what you have to do, but it's pretty, pretty good, at least to know all that stuff. So in terms of SEO, we know those who are good in SEO will agree with me. We have two stages in working with SEO. It's on-page SEO and off-page SEO. And some advices, once again, this is not a to-do list, just a couple of advices from what I observed. First of all, for on-page SEO, what we have to do. We have to run, un-implement, and initial on-page SEO audit. Can we do it on our own? I think just searching for some information on Google, we can do it on ourselves. Another advice would be to perform an Dev keyword competitor research. Of course, some of you might say, for example, okay, you need a lot of time, a lot of money, for example, to pay some tools like, I don't know, Azure F, for example, or Sambrush. Once again, for a very tight budget, you might use Nail Patels SEO tool that is called Ubersuggest. It's up-plutiful-free, and even though it doesn't give you 100% accurate results, but it at least helps you in a couple of things to work with. Of course, identify and contract an expert, oh, I'm sorry, put together a list of prior keywords. So my mistake in my previous project was that I have put myself the pre-work keywords, I have done some articles, and I would expect to get results, but it doesn't work this way. So my advice would be to choose those keywords that you want to rank for, and after that, you can unleash the creativity of your copywriter. So don't, I don't know, let's ask them to just use these keywords in that solve, for example. Just try to limit the area, for example, if it's WordPress, to be WordPress, and identify and contract an expert native speaker SEO copywriter. Some devices would be here when you are contracting this kind of personal is to choose a copywriter that possess the language of the region that you are targeting. For example, I have worked with some British copywriters with some, even with some Indians, because I would think at the very beginning, the lower price is better, but after that I understand that it doesn't work this way. So you have to pay at least an average price in order to get some results that might be useful for you, because paying less doesn't mean that you'll get, because if it would be this way, everyone would be an expert SEO copywriter. So that from my experience, I found an average price, and I'm contracting now only American copywriters, because once again, I'm orienting on American market, and I can say that it works. I have observed that those articles that were written by British copywriters, even though it's the same language as English, but most of the future clients would come to my website with the British ones and some Indians. So as I'm not going to cover this market, so I decided to switch to American copywriter. So now I use just these ones. And have your asset content published, of course, this is already for the next one, but okay, so some off page SEO is to identify a website that are closely related to your niche in order to do some link building. Of course, it's a very rich topic to discuss about, but what I would suggest you to use the same language, the website that have the same language like American English for your website, because once again, you will narrow the targeted audience of your website, and Google somehow also sees the thing, so it gives you some more juice. Contract their own guests, by the way, there's a way how we can build a good link building strategies by using guest posting. I think almost of you know about this, so I'm not going to talk very much about this, but once again, try to choose only the best quality websites. For example, some websites have some trash articles you don't need, even though they will give you a link, but you don't need this kind of, get a guest spot published, have your back link, and repeat it once again, so time by time, don't work it on 10 articles, try to do the best of your own to get the best results, the best article, the best link. So the next one is support channels. Once again, when we are providing support channels, I observed that some of the competitors in the same field, they have some poor channels, communication channels, for example, some of them provide like messenger, for example, some of them provide the contact form, and so on and so forth. First of all, from the point of view of trust, Americans were like say, what are European countries? They won't trust you until you don't have at least a phone number in their country, for example. As I mentioned, I am orienting on American marketing, so I have a phone number. How to do this? I personally use an SIP, I don't know if I pronounced it correctly, SIP Tolfany, until I won't find some guys that I will be able to deal with them because we are working with a company that, but we need to find an agreement, for example, which project they take for themselves, which project are we going to give to them in order to do this kind of business. So, and another advice would be to use a project management panel. So, optimization is very important. If you are going to use, I don't know, a contact form, it's just zero optimization. So, contact management, sorry, project management panel would be very useful for you in order to optimize. Of course, you can also use a CRM, for example, to do some more optimization. And as I mentioned previously, it uses a US phone number. It also increases the level of trustability to your website. And that's all, because I don't have more time. So, in case you have some questions, so I'd be glad to answer your question. Once again, it's just what I observed. It helped me to get those results. So, it might be a lot of even more points that might be useful in this session, but at this point, this is what I would like to share with you. Thank you very much. Thank you for, first of all, thank you for your speech. And I have a small question about, Google have now new domain area like .dev. And what do you think about use this for development of WordPress? For block or another? Do you know, yes? .dev, like instiat.com? No, I've never heard about this. Possibly it's my mistake. Never heard about this, but the idea, if I would choose another type of domain name for this, oops. Actually, I thought that I might use also AO, because I thought my project would be something very innovative. But I pretty quickly understood that there are a lot of companies that do the same stuff. So, all I have to do is to keep real, for example, let's say like this, and to do the job that most of the people do, but to do is better, for example. I don't know, for example, if you enter some of the competitor's website, there are a lot, for example, just introducing Google WordPress, Mantanis, and you will see a lot of competitors that do the same stuff. But their websites are loading very slow. I suppose it's kind of their mistake, so not making them a lot faster. But about what you answered, what your question was, I wouldn't choose another domain instead of this. Once again, there are some reasons why we have to stick with com domain name. And of course, if your project is very innovative and you're providing something that only your project can do, it's IO, for example. It's also very trusted a domain name. But mostly when I answered a website, I choose to com.com domain and after that they move to IO if I think that it might be something innovative. Thank you very much for your question. Thank you very much for your question. Once again, it's not a problem, it's just that I have to prepare everything in English. Greetings. Thank you for the interesting report. I don't have any more questions about how to start and what to do next. I'm just a developer who, including a lot of people and for a long time I support clients, I develop their projects further. I was also thinking about choosing projects that exist outside of support. And from experience, how to properly balance what a certain number of hours for which a client pays, right? But even to solve, as it would seem, simple problems, you might need a lot of time to deal with the project with code. How do you solve this in the team? Well, first of all, on this question, I will answer a little more in a short time, right? Keep it simple, right? Once again, what I mean here. First of all, we have a list of services provided. For example, if there is a need for coding, it will already be separate, right? But the basis is what is there, it is there, for example, update, all that. Of course, I, for example, insist that it should be done not automatically. For example, there are such good programs, resources that allow to do all this automatically. If you manage, oh, no, manage WP. Well, it's automatic, it can be done by any, right? But if you start to make mistakes after you have updated 10 sites on the same button, then you shouldn't do it again, it's not good. How do I do it? In fact, it turns out that I'm doing it so far, right? Well, again, it's mirroring, I don't put it right away, we have updated the engine, we have updated the topic, we have updated the plugin, there are a lot of mistakes, everything is like that. Again, it is done separately, in a separate service, these backups are also created, which we store them for ourselves, right? Then, over time, we delete them, of course, there is thanks to this GDPR, there are a lot of such news from our friends, we say that we will do this backup, they will support such a time, they will update it regularly, everything is like that. What else? I live very carefully, everything needs to be done, what else can be added here? Well, if I understood correctly, it turns out that in this kind of tariff plan in support, a certain task and everything that is already going on top, some more complex things that need to be evaluated as a separate task, they just go as before work. Well, yes, usually, for example, the basic package does not include these additional work, there is design, VR software, there is the second, the middle one, it already includes half an hour, about an hour, but on the other hand, there are orders for more complex tasks, although we have a guy who works there, he works for several companies, and he does not have much time there, but we are trying to help the client here again. Thank you. Thank you. Another question? Thank you for the report. Thank you for the report. I want to ask what are your favorite topics, what templates do you use? Well, my favorite template is the template from A-Themes and the main template from A-Themes, I noticed that they are basically not... Of course, these are basic versions, there are already more advanced versions, they also start with such questions, more scripts, and so on, it needs to be implemented somehow, and everyone understands what to do after that there is optimization, but once again I answer your question about A-Themes. Of course, there are other topics that I also point out on the website, which I think they... there is a blog section, a girl writes these articles, which she describes. Well, I think A-Themes, of course, there are other topics that I can't say more than those that I mentioned. There is also Helio, I will say for sure, a company, but it is a very well optimized template, which... Yes. Thank you.