 Hello all, welcome to the Campaigns Office Hour for December. End of November, we had to delay it a little bit because of the holidays and time off and the foundation and other contexts. So welcome. We wanted to remind you a little bit of what the Campaigns Office Hour is. This is a place for us to kind of learn and reflect on different topics related to campaigns. This session is going to be very focused on local drafts in the new year. And we want you to connect with other people working on campaigns and learning different things and share findings. These, we record the first part of the office hours so that we create a record of what's going on in the community around campaign practices that we can share and use in the future for other conversations. But after the presenters are done, we will turn off, we'll stop recording and crop the edit out any other kind of commentary so that you can ask questions and the reflection window. The meeting reminder who the team is at the foundation who's working on campaigns being Felix, but there is a large network of practitioners out there in the movement who make all of this possible. We're just we're learners and supporters of that as as it's happening. And as I mentioned, we're going to look a little bit at where Wikipedia 20, this is going to be focused on the new year into sets of projects, Wikipedia 20 and campaigns, like what we can do to align with the birthday celebration. One of one rep and what we're thinking about that and then a little bit of a discussion about the future of campaigns office hours. So I will hand over to our colleagues in the communications department, who can talk about Wikipedia 20 and campaigns and Felix, is there anything else we should mention before we move on. No, I think we can go on. So we'll hand over to our colleagues and they will introduce just what's happening and how you might think about this through the campaign space. Thank you, Alex. My name is kind of on the creative director within the communications department at the foundation and I am leading all the Wikipedia 20 activities. I'm here with my colleague Lauren. I thought I was with my colleague Lauren. Oh, there she is. I wasn't sure if you wanted me to jump in, but hi everyone. I'm, I'm Lauren so happy to be here. I am also a member of the communications department at the Wikimedia Foundation, supporting this awesome birthday campaign. Great, so we won't take too much time. Next slide please. So a lot of the things that we're excited about in terms of Wikipedia 20 is the possibilities that it brings. We are focusing kind of on telling the stories of the human beings that supports them, the phenology movement and make it possible so that's everyone from volunteers within the movement around the world to donors to keep us going to foundation staff, every single person who has touched this movement has made it possible and that's what we want to celebrate. And the reason we're doing that is because you know it's something that quite frankly a lot of people outside of our movement don't know that this movement is built and sustained by human beings who are so passionate about free knowledge. And so we want to tell those stories. Next slide please. So in terms of campaigns in Wikipedia 20. Because we're celebrating the best of human ingenuity, generosity, collaboration, creativity, resilience that can be found in our movement and the work that we do. We just want you to think simply about how your campaign highlights the best of those things and let that guide the theme of however you decide to run your campaign in the next year. It really is that simple to ask you don't really want to be too prescriptive in terms of exactly what direction you take but you know as long as there's, as always a human element to it, which I think isn't difficult because the work that we do is inherently supportive of human knowledge of human everything. Next slide please. So we do have a number of helpful birthday resources which you can find on meta, some of them aren't there yet but as we keep adding things we will send communications out. Some of which are the messaging toolkit which kind of guide you a little bit on the theme and how to approach the theme and different forms of messaging that you can use. We also have DIY symbol kits if you'd like to make some of your own symbols like the one on the left hand side. We also have presentation templates if you plan on presenting social media and press assets for if you know you want to use them for your event slash campaign. As well as you know event resources, etc. So yeah that's kind of us. I'd love to engage anyone who is thinking about incorporating the theme of celebrating all things human. We're happy to help. Lauren would you like to add anything. Thanks Connie. I think the only thing that I would add is that we are working to add a campaign specific section to that meta wiki birthday page. Right now we have events listed and we're going to add a new subsection for campaigns that are relevant to the 20th birthday theme. I know that if you are having an event for your campaign that connects to the birthday feel free to add it to the meta wiki as well. And I think yeah that that about covers it happy to take questions and talk more. And I'm also a little bit later in our conversation about when we're going to highlight how we're kind of customizing a bit to meet this theme and we kind of want to model that with more campaigns. So if you're interested. I like that. Hi Steven, are you wanting to ask something. You're unmuted. Cool. So, I'll be highlighting how we're going to do that with one month and we can provide examples of kind of ways of thinking about this. And if anyone wants has any questions. So, are you all leaving soon. Do you have to run or are you staying till the end. I can stay. I think Lauren has a meeting. Yeah, I can be on for about 15 more minutes. So feel free to leave comments or questions on the sidebar and then we'll have some time in the Q&A to follow up. Okay, so having spoken about the human element of the wiki and the kind of support that we're looking at giving out. I think it's also very important to speak about one of one ref, which is the only campaign that we run from the Next slide. So citations, you all agree with me. I'm an integral part of Wikipedia's relevance and credibility and one of one ref seeks to heighten that particular bit of Wikipedia. Also one of one ref is the only campaign within the movement that solicits for citations in order to prove the credibility of our articles so it's very important campaigns for all of us. Next slide please. Now the campaign works in a very simple fashion so it just invites everybody and emphasizes the fact that anyone can actually contribute to Wikipedia. The campaign invites the general public by highlighting the gaps that currently exist on Wikipedia in terms of citation and then solicits your support or the support of the public using very simple approaches. The campaign also makes it very simple for adding citations as compared to normal Wikipedia data terms that require a lot of contribution. This uses a basic simple tactic to just add a simple citation to a Wikipedia article. Next slide please. Felix, did you want the statistics or the experiments? Yeah, the statistics. Oh, sorry. I went past that. I think there's a lag in my internet so. Yeah, you're on the statistics page. Okay, good. So the journey so far. One of the ones I've started initially with just a generic campaign which runs every year, but then we've added one more, which runs in May. And so annually we run two campaigns to meet the needs of all our communities, both the southern and northern hemisphere. Since the campaign started, we've been able to gun some 73,000 edits in more than 110 languages with over 2,000 people contributing to the platform and over 600 librarians contributing to this campaign. Even though the campaign does not focus on writing new articles, we have turned more than 900 new articles out of the campaign and improved more than 11,700 articles. Next slide please. You're on the next slide. Okay. So, having done all of this work with one of them. Over the years we've been looking for ways to improve the way the campaign runs and to find new opportunities to extend the campaign within our extensive network. So we deduced the ambassador strategy where we work with our community leaders or existing community organizers to provide support for one of them. And this was a way that we could scale the campaign because, I mean, myself and Alex cannot do this alone. The campaign is being run all across the continent and a lot of people are contributing to it wherever they are. So providing these ambassadors at the forefront of these regions to provide support to these people was very essential. And this is one experiment that we couldn't place. The other experiment that we tried was to provide regional expertise and regional partnership for the campaign. And then we found institutions that we wanted to break through their circle. So librarians are a big deal for one day one rep. And so we found librarians within the context of the regions that we wanted to break through. And then we worked with them to actually reach those professional networks. And we also adapted the campaign locally for regions to provide specific means to those people who wanted to participate. Next slide. Having spoken about some of the things that we put in place, I think it's very important to show you practically what we did with one partner. So AFLIA is the African Federation for Libraries, Institutions and Institutions in Africa. And we work with AFLIA to see some growth or to project some growths within one of them. So the partnership with AFLIA was very crucial because we have, we've been working so long, so long for trying to find opportunities to break through the African librarians network. And AFLIA seemed to be the best partner to be able to affect this. So we partnered with AFLIA to break through their networks. With this partnership, we also allowed AFLIA to sort of like localize the context. So even though the context is normally one-way, for Africans it was called the African Librarian's Week. And that meant something to them that was easy for them to resonate with and then it pulled in a lot of edits. Now, after the May campaign, because of this partnership, we garnered some 32,000 edits. And that was like 312% year on year from last year. And out of this 32,000 edits that we garnered, more than 85% of that was from the African Librarian's Network. So it shows that partnership space sometimes. Next. So what have we learned? We have learned that it's very important to find a partner who would be able to facilitate your campaigns to the target audience that you're looking for. So normally when you're running campaigns, you have a target audience that you plan for. And then there's an audience that you are actually planning the campaign around. And finding a partner that can help you break through those circles is often very important. Also, creating your campaigns in such a way that it allows people to locally adapt to the campaigns is very crucial. Because when that happens, it allows flexibility of running the campaigns in the various regions. And it allows people to easily tell us you the campaign to their needs. Now, standardizing campaign resources also allows or ensures scalability. Because if these content resources are created in a way that anybody can just take and use or inform us that are readily accessible. It makes it easy for anybody to just sit anywhere and participate in your campaign. Also putting on your campaign pages, clear contribution methods, that would make it easy for people to actually navigate and choose what kind of participation or contribution they want to make to the campaign based on their skill level. So it's very important to create clear contribution methods so that your different or diverse audiences can choose what they want to do and then be able to affect that. Then working with committee leaders are very important. We don't normally realize that committee leaders are experts within the Wikimedia community. So working with them is sometimes very crucial to reach the audiences that you want to reach as you can do everything from one point of view or by yourself. Next slide. So what are we looking at doing in the future? In 2021, we are heavily focusing on growing the campaign within the CE region. This is particularly because the CE region is a very diverse group of people with a lot of massive contributions being chained out every year. But only one ref has never been at home for the CE and we think there is a big or unique opportunity to actually enter into those communities and try to pull some edits that will help improve the quality of the various language articles that exist within the region. We are also looking forward to growing within the Southeast Asia because we think there's a lot of potential. For Asia being the largest continent in the world with the highest number of people living on earth in that continent, we think it's also very crucial to represent the diverse cultures and backgrounds that emanate from that region. And then we are also looking at providing more targeted, topical campaigns, which Alex will be speaking more about later on. So at this point, I am done with just showing you what we've done with Wanda Wanda over the years and sort of like talking into what we are looking at achieving in the next or in the coming years. At this point, I just want to go around to tell us more about what we're looking at doing in the CE. Thank you Felix. Hello everyone. I'm Guaran Agumieras, Black Manager at Wikimedia Serbia. First, I want to say how grateful I am to be here today with you and for being able to tell you a little bit more about one live one raft 2021 CE strategy. As you may know Wikimedia Serbia is a part of the CE region and we had great results in this campaign in the past few years. So this is why we want to share our experience and contribute to the improvements of this campaign. Next slide please. So why CE region? It may sound like a random choice at first glance, but the CE region is actually very connected. In the past few years we organized joint activities such as the CE spring competition or CE meeting co-operates during which we have the opportunity to cooperate with each other. And besides that, that we have opportunity to meet each other in person, to exchange opinions, to brainstorm about some ideas and these things makes a lot easier to cooperate with each other. So we are connected in the long run. CE region has really strong community communities, very important activities, very important campaigns, but sometimes it needs incentive to participate in certain activities like the one live one raft campaign. Sometimes it is necessary to take that first step and indicate how important a campaign really is in many segments and how easy it is to be a part of this campaign and to actually participate and give really great results. Also, a large number of CE chapters and user groups already have developed Glam program and cooperation with libraries. So this is great first step to actually participate in this campaign because the focus of this is libraries and librarians. Next slide please. What is new in one live one raft and what have we changed? First, one live one raft will be in the form of competition for CE countries. By participating in the competition, the motivation of the editors is really increased. By joining the participants get opportunity to learn a lot from other participants that they could apply in their activity in this campaign or some other activities, maybe create some new ones, some new campaign or thematic week or anything. And since this campaign is held for the first time in this way in the CE region and many chapters and user groups have not participated so far. In December, we will organize trainings for participants to discuss the campaign itself, but also their strategy for participation in the competition. We will talk with them about their collaboration with libraries and of course with the level of knowledge of editing Wikipedia that libraries or librarians have. So, since this campaign is global and all activities are transferred online, we will also organize an online opening ceremony, which will be one of the rare opportunities for Viki librarians from different countries together, but also to present this campaign as a joint attempt to improve it and to show how important the contribution of each individual is. On a weekly basis, we will also keep participants informed of progress so they know how they are doing, which place they are at, at the list of participants. And of course, the most hardworking ones will receive prizes. Next slide please. And what do we want to achieve with all of these changes and with organizing only one draft special for CE region. As you can see, the core of this campaign is the same, adding references to Wikipedia and making Wikipedia more reliable. But also we want to encourage librarians to participate. However, in this way we want to encourage as many chapters and user groups as possible to participate to develop collaboration with libraries and to train librarians to do Wikipedia independently. Also, we want to point out to librarians the wealth they are surrounded by every day and in what ways they can contribute to the whole world with their knowledge and with their work environment. Finally, we want to make Wikipedia as reliable as possible as you can all agree with me. So one level draft is really good way to do that. That is all from me. Thank you. It's so great to grow into the CE region we've been kind of watching library outreach happen for years and see but we've we've not seen that same pickup with one level draft. And you've been a really powerful leader in helping us ask that question like how do we do this better in the local context. It's a really good example of how we've been trying to localize the campaign in different ways. And we were also experimenting this year with a human challenge alongside the human theme for the Wikipedia birthday. In order to kind of test another series around I mentioned competition has been really important for getting existing Wikipedia communities involved in campaigns. And so we're going to try that and we're trying that because we we have this scope at the Wikipedia Foundation a long running running long running cooperation with you and human rights about how do we get human rights knowledge on Wikipedia. So you may remember this campaign from about a year and a half ago with you for human rights and we're very fortunate to have the Brazilian community do a local version of this campaign and their own context recently. And it's it's it's a good call to action. That's focused on how do we improve human rights content on Wikipedia projects. We had a good showing of participation for the campaign last year about 210 editors across 12 languages and a lot of different conflicts from Argentina to Tanzania to Eastern Europe communities to all over the world kind of writing human rights content during the campaign. But we we also wanted to see like what can we do to improve it. And so this year we're instead of running a one singular campaign. We're going to run a series of challenges that go within the existing kind of campaign space. That's happening in the movement. The first and I'm going to tell you a little bit more about this. And the next slide is one level on human challenge, which will focus on human rights citation in the community. Then we are like we did last year. You and human rights is going to help sponsor parts of wiki gap challenge, which is expanding the wiki gap campaign focused on running women's biographies. And then we're going to look at the human theme through Earth Day in April. And we'll have more information about that in January or February. But our focus this year is instead of trying to make wiki for human rights, one campaign is to spread that human theme across existing kind of campaign tactics in the movement. So what is the human challenge for one level and we are going to have an additional challenge that is not focused on competition amongst librarians but any wikimedia who wants to be part of the human challenge can just add wiki for human rights and that And we want new citations on wikimedia projects about either human rights topics or adding human rights topics to existing articles. And we're going to try this with a light competition, including some swag from the wikimedia store to as prizes for people who contribute the most to this campaign. And we're also going to be focused so we'll have some prizes for the beta competitors, but we'll also have a couple prizes for people who contribute in non UN languages, so languages other than the UN seven. And so we are hope is really to encourage a diversity of participants to to look into this kind of knowledge gap like where does human rights fit into a community of projects. And as I mentioned, this is kind of part of our experiments to to grow in the vulnerable and to kind of more, more parts of the community and give space and calls to action that are appealing to different audiences. The librarian audience is often very, very good to reach out to for adding citations. And that's what we saw with that. But we also want to invite wikimedia communities and wikimedia communities to participate. So this is an experiment we're running. And if you want more information, we can definitely share that with you. But that is our, yeah, our update.