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Steve Jobs' Complex Relationship with Tim Cook

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Published on Mar 14, 2012

Complete video at http://fora.tv/2012/02/15/Adam_Lashin...

Adam Lashinsky, author of Inside Apple, delves into the complex relationship between Steve Jobs and Apple employees. Jobs restricted the outside personal activities of Apple employees, with the exception of COO Tim Cook. Jobs was cultivating a personality very different from himself, believes Lashinsky, because "I think it would have been very difficult for Jobs to have tolerated being succeeded by someone like him."

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If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then Lashinsky provides readers with a golden ticket to step inside. In a 2008 Fortune cover story entitled, "The Genius Behind Steve: Could Operations Whiz Tim Cook Run the Company Someday?" he predicted that Tim Cook, then an unknown, would eventually succeed Steve Jobs as CEO. Come hear the secret systems, tactics and leadership strategies that allow Apple to churn out hit after hit and inspire a cult-like following for its products as well as predictions for the future in the post-Steve Jobs era.

Adam Lashinsky is a business journalist and commentator with special expertise in finance and technology. An insider to Silicon Valley, he has written in-depth articles on Apple, Google, eBay, Hewlett-Packard and Intel. He has covered hedge funds, venture capital, private equity and the post-Katrina economic recovery of New Orleans.

Lashinsky is editor-at-large for Fortune magazine and has extremely broad experience in both broadcast and print media. He is a weekly panelist on the Fox News Channel's program "Cavuto on Business" and appears frequently throughout the week on other Fox News and Fox Business Network programs: "Bulls and Bears," "Cashin' In," and "Your World with Neil Cavuto."

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