 India is with Boris Jain, the founder and the editor of sports figure. It's a website focused on sports and he's going to tell us, you know, how a media organization today can be focused, yet make profits. It's a funded media organization, so there's, you know, we would like for us to give us some tips on what media entrepreneurs looking to venture into the segment of sports can do, should do to get funding and to sustain them. Well, for you to me, there was any right time for any media entrepreneur to start. This is the right time because digital has kind of brought the big entrepreneurs, the big media companies and the small guys on the same level because of technology. I was just researching myself on, can sports start a marketing player and the technology is not that expensive. It's not that only sports star or a big media organization can afford that technology. Actually technology is a big level and if you are, what do you say, you want to export in any niche segment, any news, any area where you know there's a lot of audience and you are one of the person who can bring in the best news out there, I'm sure there's a business out there. What makes India like sports? You think that it's the business of sports in India? Why? Definitely it's changing. So the thing is that I compare it in the US, in the US it's culture. In India it's both a hobby, it's tending towards becoming a culture. I've heard a lot of times, every time, you know, India is the ones who are patient. I think now people kind of do think twice before saying that because now Kabaddi, football, golf, everything is picking up like anything badminton for instance, right. So I feel India is an entertainment star. Sports is obviously one of the most successful entertainments like this. And the only way for sports is the way in all. So sports can actually specialize in all sports. Our wrestling are for tennis. All these actions have had millions of readers, right now we're doing 15 million unique users. From a small site, I dated 2009, we are now 85 people strong. So yeah, I guess sports is changing. In sports, it doesn't come to your website, you know. Is there any challenge you feel that organizations or media ones face when they're looking at funding? Is there any sort of tip that you would like to give? And also what are investors really like when they're looking to invest in media companies? You see, investors look at only one thing. They look at finances. They look at profits. In the end, you marry into finances rather than any other subject. So you have to be very clear of what is the scheme your business can go. If you were like, if you were just suppose, you were just a hockey website. So you have to be very clear. Can my hockey website become $10 million entity or $1 million entity? And to reach that, what is the level of funding I need? And if I need, I only need one color. I don't need to go to a VC and it's not an entity. So you have to have clarity in thoughts of what are the numbers of sports data, what are the numbers of nature import, all the competing sports website. You should be very clear of the major of looking at the finances that can happen. What are the turnover of the companies that fit in? And once you know what you are into, I really don't see why media, why investors will not be interested.