 It depends who's asking I would say because it is someone from business I think there are three important elements when we come up with a service there is how to do it and there that's more about the design thing and the collaboration and empathy and how to connect to people and understand their needs and etc so if people get half these are adding their backpack I won't say them to do that but that's something that's very important and there's also the repertoire that I mentioned so to understand what's around and how companies are structured and how to propose things so the repertoire comes in in two main aspects in my opinion so that there's the technology part of it and how channels and touch points they can work together and in terms of business as well so what kind of results are am I aiming for and you know how what is possible for a business to do and what isn't and what is a good result for our business so I I think there is there's a gap that people have to fulfill before you know being able to do great projects in the terms and then they can specialize themselves if you like to summarize that gap what is that gap no it depends so some designers they can have a gap in business or in technology some people from you know computer science can have this design and I would say that's very important and also to start doing you know because I see a lot of people that are taking a course and then reading a book and then researching papers and then taking another course and they don't ever feel that they are ready but you know you have to start you have to start doing and do a project for your uncle you know or for your grandfather and and something like this and and and then you get how things work because first when I interview people that one of the first things that I asked them is what's their story in terms of projects what they have they done