 Absolutely, it was a pleasure. I think we saw some amazing work done across brands, across categories and I think it was not just about us judging the employees but we also learned so much today of how brands are disrupting the norm and building great campaigns, great executions, so it was phenomenal. I think three top things for me is one is clarity of what is the business objective or what is the problem you are trying to solve. Second is the consumer inciting, very, very important to know your consumer and what is it through consumer inciting that you will communicate and third I think very, very important is the execution. I think very difficult to pick one but let me try, I think one of my favorite would be reminds me of my old days would be aerial share the load.