 This episode is brought to you by Game On Snacks, jerky that's changing the game. Enter the promo code FREEDOM at checkout for 5% off all orders. What is up everyone? My name is Estie Mike. Today and the next two episodes are going to be talking about something that's very vital to each and every one of your channels. The importance of branding. Not only will we be giving you tips and tricks regarding branding, but we'll be giving you ideas on how to make your branding most effective to getting more viewers. Today's topic is banners and avatars. However, there is still one thing that catches the viewer's eye before the banner and avatar that we need to discuss briefly. Your channel name. It sounds easy enough, but people often overlook this. If a new person asks you what your channel is and you have to write it down, spell it out, or even type it in the computer, you're doing it wrong. People should be able to easily find your channel as well as easily remember it. Second to that, you want to make sure the person that finds your channel can easily establish that you are a YouTube creator and not a YouTube viewer. For instance, if you saw me in the comments and my channel name was Mike Smith, chances are you're going to think I'm a viewer. But if you saw Zasty Mike, you might be led to believe that I make YouTube videos and you might click to see more. Now speaking of first impressions, there are two other things that practically go hand in hand with your channel name. Your banner and your avatar. The reason why this is so high up on the totem pole is because this is also something that can help persuade viewers to go visit your channel. When I'm scrolling through my comments or anyone's comments for that matter, I can easily determine who is a YouTube creator and who is a viewer just by simply looking at their name, avatar, and banner. If you hover over someone's name, it will open up their channel banner plus more information about their channel. And if they have a good banner and a good avatar, chances are you're going to click to see more. This is why commenting on videos is really important. Every good comment you leave is simply channel promotion for yourself. If you have good branding. Which is also why spam comments are very unnecessary. If you spam comments on my channel, ask me to subscribe to you, watch your videos, and all that stuff. Chances are I won't. But if you leave a nice, intriguing comment that I actually care about and I see that you're a YouTuber, I want to see more of your channel and support you as well because you're supporting me. And this doesn't just work for me. This works for pretty much anyone. If you comment on a bigger YouTuber's video, chances are they're not going to watch you. But someone else watching that person that has a mutual interest may find your channel because it will stand out from the rest of the comments and you may get some new subscribers just by simply leaving good comments. So ask yourself what does your branding say about yourself? If you are new to your channel, would you be interested in seeing more or would you want to click away and find something new to watch? Now of course not all of us are the best graphic artists, but there are ways to get good branding. You can simply ask someone that you feel is a good graphics artist to trade for promotion and return for a free banner or avatar. Or you can simply pay them. People often like money over promotion, but sometimes people will take promotion or portfolio pieces. And then if you don't know where to look, you can always check out awesome sites like Fiverr.com and you can pay little money to get good branding and return. So don't let bad branding affect you and hurt your channel when you can easily fix it. But anyways guys, that's it for me today. If you want to see more of me, you can check the playlist in the sidebar and see all of my tips and tricks. Or you can come over to my personal channel and check me out. The links will be in the description below or you can click the video in the end slate. So anyways guys, I'll see you next week. See ya!