 What do you have to say about today's theme, creating value in Web3 Digital Economy? Well, obviously the Web3 is built off of a new technology platform, decentralization, smart contracts, a whole technology base. But the exciting part of that, especially for brands, is the presentation layer of it, so the metaverse, which is where a lot of the brands are experimenting. And it's really about creating exciting new experiences. Those could be virtual reality experiences or rented reality experiences. It could be using virtual identities, or virtual avatars, or NFTs to create value. So it's really about how does this technology enable a more exciting customer experience for brands to be able to connect with early customers. And what are the different measures and pillars for new digital media in Web3H? I think the most important thing, the heart of it is still the same. It's connecting a brand with a human. It's just that the interactions that consumers are using to engage with brands are really expanding. So there'll still be physical, people will still go out, still enjoy physical experiences. They'll still have the traditional media experiences. But now they're extending it into extended experiences like the games world. So you might have a media experience in a digital game like Fortnite, and then you have these virtual worlds where people get to experiment a bit more. Important for brands to focus on something that's fun, something that's engaging, something that's new.