 Welcome to JSA TV where we're covering the latest stories trends and innovations from leaders in digital infrastructure, the channel and the networks within. I'm Allison Wheeling coming to you live from Channel Partners 2024 here in Las Vegas, Nevada and joining me is Eric Barnhart, Chief Revenue Officer at Lightbird. Eric, thank you so much for joining us. Thanks, Allison. Of course. So for those who may not know and I'm sure many already do, can you tell us a little bit about Lightbird? Well, it's interesting timing because I'm not sure everybody knows who Lightbird is. The name has been around for about three days. Three days. Which is kind of strange or ironic because we've actually been in business for a little over 20 years and I'll give you the background story on who we are and why we exist. So today customers really have unprecedented access to information and that information really makes them feel empowered specifically when they call in for customer support. They know what they want. Right. They expect personalized service and we've been operating customer support call centers around the globe for a little over 20 years. But we really discovered that the old traditional way of running customer support and customer experiences is becoming obsolete based on those new expectations. So we've developed a generative AI customer experience platform that we're really very proud of. We came out this week to really introduce it to channel partners and also to customers. That AI platform guides and coaches the conversation delivering personalization, the personalization and the information that consumers expect at scale. We're really excited about that. That is exciting and I mean three days. That's incredible. Congratulations. Thank you. Of course. Thank you. I'm curious about the synergies there and how it appeals to channel partners and the message we want to get out here. Yeah, I think, you know, if you look at the ability to actually solve a problem and build on a relationship, we're not selling a point solution. We're selling the promise of a long term partnership with a consumer. And I really believe that that's what channel partners are all about as well. The synergy is we're going to go into a relationship with a consumer and a partner together. And we're really looking for ways to build on the brand of that customer and help them grow and scale their business. And I think that the synergy is really easily definable and that we want the same thing. Yeah. And we talked a little bit about AI a moment ago, but what would you say the top trend you're looking at in the channel right now? It's pretty clear that AI is at the top of that list. I would tell you what we're really focused on is kind of clearing the air on what AI is and how to apply it. CX leaders are getting a lot of pressure from the C-suite to investigate AI and how it can help them deliver a better customer experience more efficiently. I like to look at as, you know, that efficiency enables growth. So AI is really at the top of the list. What we do is really take the mystery of implementing it in the call center and the risk of implementing it in your call center out of the equation. We've been doing this for 20 years. We know how to operate a call center. We know how to operate in a customer experience environment. And now we believe we've developed kind of the secret sauce to enabling AI in that context just to create unbelievable customer experiences and really enhance the brand of our customers. That's great. I love that. Efficiency enables growth. That's perfect. Yeah, 100%. And for those who aren't here at Channel Partners, but we want to connect with you and learn more about Lightbird, where can they go to learn more? It's pretty simple. I invite you, first of all, you can find us at lightbird.ai. Very easy. Lightbird.ai. L-I-G-H-T-B-I-R-D.ai. You'll find us there. Feel free to reach out to me on LinkedIn. Eric Barnhart. Easily identifiable. Many people in the channel know me. I've been in a channel for a long time, so I really believe in partnerships. So looking forward to sharing this with my own network and then expanding my network beyond that. Well, thank you so much for joining us, Eric. It was great chatting with you. Thanks, Allison. And thank you viewers for tuning in here at Channel Partners 2024. And until next time, happy networking.