 Hey everybody Welcome and good morning. I almost couldn't go live there I kept getting a error message that live streaming is not available. Of course it is live streaming has got to be available Good morning to everybody. Happy Monday morning. It looks like you've made it through the weekend I did too, and I feel pretty grateful about that. Hope everybody's doing well putting the comments there Let me know what you're doing today. Let me know what your work week looks like Let me know what you got accomplished over the weekend. I want to hear from each and every one of you If you're new here, don't forget to hit that subscribe button There's a big red button down there if you haven't subscribed when you click it It'll turn gray and then you'll want to turn on all bell notifications That way you'll be notified every time I go live or if I upload a video Which is pretty much every day of the week loud and clear in Savannah. You betcha. I Wacked that like button first. Thank you so much James. I do appreciate that He always reminds me you got to hit that like button there guys Please do that. I love to get your comments. I love to get your questions. Please put those in that chat section right there We're still trying to truck towards that 5,000 subscribers getting very close to it So I guess it's gonna be any day now But love to have you subscribe if you would let other people know about the channel get them to subscribe That would also be very awesome and today I'm gonna talk about playlist However, however, if you've got any questions whatsoever about starting running and growing online businesses You can certainly put that in the chat section I will answer any of those questions that I know the answer to of course if I don't know the answer I would be honest and tell you I don't know the answer The playlist are pretty amazing and you're gonna see why in just a second It was something I didn't know about the beginning and I didn't do it for years Until I finally figured it out, but we're gonna talk about that today But it's great to see everybody here today, you know be thankful that you are here and I don't mean here with me I mean that you're here alive today because you know over the weekend there were shootings There were people who died of coronavirus. There were car accidents There were so many things that happened and we're just lucky to be here. I know we are I Read the everything bubble by David McRae. That's interesting. I don't know about that. It's called the everything bubble guys check that out James is a pretty well-read person. He's pretty sharp guy. So I'm sure he's recommending something really good I have a gratitude app that pops up on my phone every morning And it reminds me to be grateful and it gives you reasons for it and it gives you a little saying so I look at that every day So that's what I use But let's talk about this this playlist thing. I think it's pretty important And you know before I even get into Why it's important and all that stuff. I want to talk about how you actually create these playlist You got to know how to do that So basically what you're going to do is you're going to go into your content section in your YouTube studio And you're going to find the video that you want on your playlist Okay, so under the video you're going to click the add to button It's like the three lines in a plus symbol so you're going to want to do that And then from that drop-down menu choose create a new playlist or you can add it to a playlist You already had if you're new to this so you you're going to have a playlist Then you want to enter the name of the playlist. So for example When my channel I talk about starting running growing online businesses However, I may have one on you know how to put meta tags and WordPress or how to use themes and WordPress or do Something else and WordPress so that would be a WordPress playlist I would put it in that WordPress playlist and then you're going to choose the channel privacy settings for it Do you want it public when it unlisted you want to private? I would assume you'd want it public because we're talking about getting more subscribers and more views And then all you do is click create now this does several things for you But the main thing it does is it gives you two URLs So you're going to have the URL in other words the address the web address of that video And then you're going to have another web address of that video in a playlist So what you've essentially done is you doubled the amount of SEO you can get out of this one video Plus it keeps people watching dog in and all this stuff The whole process can be done like in a minute or less. It's really simple to do And so let's let's talk about this playlist thing first a playlist Basically is nothing more than a group of videos that are created by you or somebody else on YouTube Whether you are a YouTube Viewer or creator. It's just a way to organize videos with similar characteristics. So That's all a playlist really is but they're super important if you've created any music playlist in the past It's the same concept with the videos for example, I have Playlists of different things like cooking I have playlist of travel I have playlist of restaurants that I like to go into and watch those videos Playlists really make it easy for viewers to find videos They want to watch with a few simple clicks and you don't have to go through a whole lot All right, so why should you create a playlist that that's the important thing as of October? 2016 YouTube has more than one billion Users on the social media platform every month now going back even further to October 2015 YouTube proved itself to be the go-to social media source for a video everybody goes there for video They just do okay, so every single day Americans spend an aggregate of 8,061 years Watching YouTube that's a lot. Okay, so every single day and that's just in the United States That's not worldwide. So that's pretty darn amazing So with that much consumption it makes it sense that YouTube users have plenty of videos to choose from in fact There are over 400 hours of video uploaded to YouTube every minute. Think about that. That's crazy Playlists are helpful for those using YouTube to conduct research Or anything anything you want to create the playlist for the top four benefits for YouTube playlist for viewers. Okay, so What do you do when you stumble on a video? You really want to watch okay? But it runs for let's say 20 minutes, and you don't have 20 minutes You only have two minutes. What are the chances you'll find it again? You better hope you remember the search terms you used right to find that video So saving videos to playlists ensures that you can find them later on So this is an individual doing it and we also have somebody who's a creator doing it too In addition, you can organize those videos in a way that YouTube creators do many YouTube viewers Create playlist it provides the same advantage of music playlist like for MP3s or anything like that now for creators Excuse me If you're a YouTube creator having a channel without playlist is like running a candy store It doesn't have any shelves or boxes or containers. Nothing is organized. It's just all over the place Okay, and people are gonna have a really hard time Watching your videos so we don't want to do that Yeah, we'll sit here Okay, the candy is all there. Okay, if you have a candy store with no shelves And I'm sure it's delicious, but it's impossible for customers to find the one that they want If you have a YouTube channel there are four benefits to consider especially if YouTube is part of your social marketing strategy, okay? number one You're going to be able to increase your exposure in YouTube search results It's not just videos that come up in search results. It's also playlists So think about that if you have a video on your channel and it's in a playlist you doubled your chances So like if you were to type in Excuse me kitchen equipment reviews into the YouTube channel bar the very first thing that comes up In my search was equipment Reviews playlist when the American test kitchen YouTube channel, okay? So without having a playlist that company would lose that top spot in the search results Sure, some of the videos would come up maybe third or fourth or whatever But they would miss that top spot not only does the YouTube playlist give America's test kitchen the top spot But I can also see it has 52 videos in that playlist So it's going to make me more likely to want to go to their channel and go to their playlist and look at them This encourages me and I see As it has a review I want as well as other kitchen reviews I may be interested in so I'm going to probably go to that playlist Creating playlist with strong focus on keywords. Excuse me gives your content More oop out there. Okay, and more people see it All right, the second thing showing YouTube viewers your channel in depth content in value If you don't add playlists to your YouTube channel, it's going to look pretty blank to everybody It really will not only will your channel appear unprofessional But it'll also look like you're lacking in content Which you may not be like I have almost a thousand videos now 900 and some odd videos And if that's the case that what reason does anyone have to subscribe to your channel if it's not organized It doesn't look professional So you got to think about that and guys feel free. I know I'm talking about playlists But if you have any other questions any other ideas you want to put in that chat section put them in there I'm looking down. I'm watching that So I'm on top of that too. Don't worry about it when you start creating your YouTube channel one playlist will automatically be added to your profile This is the uploads playlist which shows just five videos. You've added your channel if you've only a five Okay, without playlist new visitors to your page won't see anything underneath your YouTube banner Besides just your your video. That's it. That's all they're going to see But in comparison if you go to a channel that has playlist They're going to show all the different playlists below that channel. Okay, so they have a whole lot more stuff They can look at number three Helping others navigate and find YouTube videos the second benefit of YouTube playlist And I mentioned that you know help channel visitors see the range of content you have This is especially beneficial for the awareness stage when people are discovering your brand and search results You know it is like you'll watch a video on a channel and you're like who is that person? You know, then you watch another video another video And if it's easy to go through that channel and it's organized You're going to be more likely to hang around on that channel Imagine that I'm already familiar with America's test kitchen and I want to find a video on his channel with you know Let's say they had 10 playlists where there were 50 videos Or just one of those playlists. It's easy for the content to get lost Now I put all of my videos and playlists every single one is in a playlist and I keep adding playlists So I have many many many playlists as displayed On the screen when you're going to a channel and you'll see this organization It's going to make it a whole lot easier for you to do that So you want to think of YouTube playlist as a form of navigation for your channel The people can't find what they want quickly. It's a safe bet that they're going to leave your channel It looks someplace else. Do you organize your playlist by keywords 100%? Yeah You do have to do that. You got to have keywords in your playlist. It's super important to do that And when you when you're thinking about naming your playlist guys Make sure the title of that playlist is optimized for SEO make sure you do that Super important and I'm glad you brought that up James Number four, it's a source of content for youtubers short on time. That's basically what it is So if you're wondering why I'm focusing on let's say America's test kitchen Because the the advice for your YouTube channel is so so very important. So here it is the former director of YouTube for America Test Kitchen and former producer of her own Production company not only that but that producer is also the senior director of brand strategy and innovation at Combs and Zimberg marketing consulting. So that person's got a little bit of experience if they're doing it And you're not doing it. What does that tell you? And I want to read What she says I pulled it up on the screen here playlist Straight from YouTube certification school and there are something Anyone can do YouTube playlist give you an especially helpful solution when people are starting out and Resources are strained which they always are resources are always strained. What is the solution? Curated playlist so you can use curated playlist and you can put other people's videos in there I don't do that. I don't put any in there, but you can certainly do that in the beginning I'm at the point now. I don't need to do that. So I don't you know have anybody else's playlist in there But that is something you can do So How to create playlist on YouTube? Here's a step-by-step Thing you want to do you want to find a video for your YouTube playlist, okay? So find one in your group That's going to start off with just one video Begin by finding video YouTube that you'd like to include in your playlist if you're creating a playlist using your own Content you want to click on your channel icon in the excuse me upper right corner On the drop-down menu that appears choose my channel Once you've done that you create the YouTube playlist from that particular video So you got to start with one video once you select your video already click on the add to button And it's three horizontal lines in the plus sign and then you're either going to add it to a Playlist already have or you're going to create a new playlist You'll see a little plus sign there you can create a new playlist Then you want to name your playlist and like I said you want in James Brothers You want to do some research on the name of that playlist before you create it You can use a maximum of a hundred and fifty characters and I would suggest you doing that max it out Why wouldn't you want to right you would accurately describe the content? You also want to grab the viewers attention so that they do want to click on the playlist Why should they click on your playlist versus somebody else's now you would include keywords, which is what he brought up the words People are most likely to search for then you want to enter the title where instructed to do so Then what you want to do is set the Playlist privacy settings on YouTube after you name your playlist It's time to choose your privacy settings the setting appears at the same time you name your playlist and it will determine Who on YouTube can actually see your playlist so maybe you want to private Maybe you just want it for a certain group of people that you're dealing with But you want to make sure you get that setting correct To bring up the privacy settings all you got to do is click on the drop-down arrow Once you do so the three privacy options will be listed the first one Let me talk about all these real quick the first one is public So if you want your videos to come up in search results, this is the setting for you This is the setting you use in YouTube marketing strategy Use the public setting for maximum exposure for your videos and YouTube channel. The next one is unlisted now what that means is Your YouTube channel will not come up in search results So if people are searching for those terms are not going to see it But you can share it with your friends family co-workers whoever and customers for example Let's say you have a channel with webinars and you want to share it with your prospects But you don't want to make it public for competitors to see you can send prospects this unlisted link now So it's gonna say well couldn't they just share that link? Yes, they could so you don't keep in mind that that happens Let me get a sip there real quick And if you're smart really and you've got competitors. I'm on all my competitors email list So I know what they're doing so you can get on your competitors email list to The last one is private Use a private for those channels that you're creating for personal use These are the channels you don't intend on sharing with anybody Okay, so they have to actually sign in to Google to actually view it and that's the only way they're gonna be able to do it You notice that the YouTube automatically creates a list of videos you've liked this list is private But it's good to know anytime you like a video. You'll be able to find it again So you want to add your videos to your YouTube playlist now that you've created your playlist It's time to add the videos do this by following the same process That I told you about in step two this time when you click The YouTube save to button the playlist you just created will appear so they're gonna be there You can pick from them simply take the box of the video will be added to that particular playlist. It's all you got to do now You can add bulk videos to your YouTube playlist if you don't want to add videos one at a time There is another option instead of going to the playlist video You can add them directly from your YouTube playlist when you're logged into YouTube channel You'll see all of your videos listed under the library part On the left hand side of the page And then all you've got to do is click on the playlist You would like to add the videos to an edit the playlist will appear on the next screen And you can click the edit button found on your YouTube channel. So it's really that simple to do Playlists guys are so so very important. You know if you if you haven't used these yet I mean really even if for your own personal use if you want to find Stuff you can do it, but certainly for your channel if you've got videos on your channel, and they're not a playlist man That's a problem. Now. Here's something interesting. I get asked this question Can you add the same YouTube video to multiple playlists once you start creating YouTube playlists? You will realize the endless ways you could organize your content sometimes a video will be relevant for multiple playlists So yes, we add videos to multiple playlists for example the playlist that I'm creating for let's say Using dog videos, okay? I could create a playlist with pug videos featuring others pet therapy dogs or special pug male videos So I could do several different playlists and that video can be in there now keep in mind every time I do that That creates another URL so I could have a video and it has a URL that goes to it But I put it in four more playlists now. I've got five URLs look what that's done for my SEO and it's all with one video So it's really that simple I think everybody should be used them I didn't use them in the beginning because I didn't know about the importance of it And that's the point of me doing these trainings every morning is so that I can show you the importance of this stuff It's so very important. It was funny and put any questions in there guys. I'm kind of winding down But I've got a few last thoughts My wife and I were talking last night and we had work, you know, pretty much most of the day She was doing various things. I was doing various things We got something he was after dinner and I said are you gonna work anymore this evening? And she looks at me and she says well, I've got things I could do And I said, well, yeah, we've always got things we could do I mean it never ends. It's endless when you work online. It is literally endless But it's only endless if you learn a whole lot of things to do I remember going back to 2013 And I had started online in 2009 and I had a survival food company then and I still do same one But back then that's all I really focused on was a survival food company And we had a point in 2013 our sales were down and I remember being in my warehouse in Poway, California And I was sitting there and sales were down and we were talking back and forth and she'd come in my office And we were talking about what to do to get sales up again. And I said, I don't even know what to do I have no clue what to do. I just know they're down and I didn't know much about digital marketing I had started my company and I was making money and all that but I didn't know what I could do to improve things I had no clue and now I've learned so much over the years That it's like every day. I know a million things I could do A million things I could do. I'm going to sit there all day long and just work and work and work and work So now what I do is I try to focus on the things that are going to bring me the best results You know in total, let's say views or sales or whatever it is I'm going after And the quickest results I also devote some of my time to long-term things When I'm shooting this video right now this is the long-term thing I'm not going to get quick results from doing this video this morning. I know that I know long-term it's going to help build my brand and my business James says are there rules for using brand names like Amazon on YouTube? Yes and no. I mean I can do a Amazon review of products and I don't have a problem with that You don't ever want to give the impression that you are sponsored or backed by any brand that you're not So if I were to say I'm going to do Amazon review on cameras And the best cameras on Amazon I would make certain to say I am not sponsored And Amazon does not endorse any video I'm doing here So I let them know that Same thing with my Facebook ad university course I have a blurb at the bottom It says I'm not endorsed by Facebook nor does Facebook recognize me And Facebook is their own branded name so I don't use it So you do have to have a disclaimer in there You don't ever want to give the impression that somebody is backing a video you're doing And they're not So that's super important that you do that So that's what I've got for you guys today Playlist. Simple, right? It's a simple thing Is it something you can fill up a half hour with? Yeah I can fill up a couple of hours with playlist if I really wanted to But that's not what I want to do. I got to get my work done today What did you guys think about playlist? Do you think it's going to be helpful to you? Do you see how you can take one video and have four or five different links to that video? Because it's in different places I mean it's pretty helpful and it's kind of a way of like Multiplying your SEO for your channel by putting in all these different playlists And I recommend that you don't just make ten playlists and then you're done with it I recommend that every few days you make another playlist And see if those videos that you've already put in some playlists will go into that playlist Make sure they are something that fits in the playlist Don't put one that's for SEO and it's really about riding your bicycle I mean make sure it actually fits Also to remind you in case you've forgotten Have you subscribed? Have you hit that button down there yet? Have you turned on bell notifications? It's so important that you do that guys Turn on all bell notifications Make sure you subscribe to the channel and give me a thumbs up I really would appreciate that Do you use AdWords to get views for your channel? You know what I use more than anything? James is TubeBuddy AdWords I use more for ads, actual ads But TubeBuddy I use for my channel because it actually looks at YouTube AdWords looks at Google search Which does include YouTube but it's an aggregate of everything So when I'm doing something on YouTube I'm looking to find keywords that people are searching for on YouTube If you want to get TubeBuddy in the description after this is not live anymore It's recorded, you're going to find a link to TubeBuddy in the description and you can get it for free It's a great software, I highly recommend it If you use my affiliate link and you decide later on you want to get the paid or you want to get the paid now And it's really cheap I would recommend it You can get 30% off by using my link so I would recommend doing that AdWords is really primarily for doing stuff just on Google and not really for YouTube so I wouldn't recommend it for that So yeah, so I appreciate the time you guys have spent with me today We're approaching that 30 minute mark I apologize for not getting started sooner, every time I was clicking live it was saying live is not available now It's like what do you mean it's not available? It's got to be available, live is always available right? I've got to have my live, I've got to have it Got to talk to people, it's super important So guys let's say yes I learned about the playlist importance Thanks, peace and blessings always everyone Well great James, James is a wealth of knowledge In case you guys don't know him we're going to make him famous Drove a truck for I don't know over 50 years James something like that I think it was I can't remember exactly how many years But he's a very well read person, very intelligent man Very kind person too he's been very nice to me in my group And I really do appreciate that Guys thank you so much for showing up today I really appreciate having everybody here I appreciate when you watch these and I know sometimes people can't come in live So they're going to watch this after this was live But I do appreciate you viewing the channel I do appreciate you supporting the channel that means a lot to me And make sure you subscribe we're so close to that 5,000 now But it's really getting me I want to get to that 5,000 we're going to have to have a little Live celebration party when I hit that 5,000 And then we're going to go for 10 and then we're going to go for 15 We're going for 100,000 I'm going to keep growing it Because it's a lot of fun and I appreciate being with you guys I really do James bring 49 years so alright so he drove it Why didn't you do the last year? Why did you do one more year James? One more year, one more year No that's great 49 years is great Some people don't even live that long And he was somebody who did a job that long And obviously drove safely or he wouldn't be in that position for 49 years And got our goods and services to us I don't know what he drove But we certainly need truck drivers I mean without trucks America stops We saw that during COVID when they weren't allowing some trucks in and out of certain cities And you know there was no groceries there was nothing There was no supplies, lumber, everything I mean everything is transported by trucks Probably one of the most important jobs in the country that's never recognized You know you just go oh truck drivers Truck drivers are super important guys I mean like mega important Everything you have was probably transported by a truck I mean there ain't no airplanes landing in front of your house or in front of the stores There's no trains landing in front of a Home Depot parking lot A truck gets it there Trucks get things everywhere It's super important and we appreciate your service there That certainly is a service James Thanks so much guys for being here Appreciate each and every one of you I will be back tomorrow I don't have it scheduled yet But I'll have it scheduled by the end of the day I'll have the entire week scheduled by the end of the day So you can see the subject matter that we're going to talk about Thanks for being here and I'll see you next time