 right? So we have to charge money in order to give the coils to people, right? So the coils start at $399 and if you compare that to other people selling the same similar, not the same, similar technology, usually it's not as good as us. Actually all of them are not as good as ours. They're charging $800 to $900 for the same thing, okay? Same or less. So when you think about the prices, you have to also consider who are you comparing this with? What other modalities are you comparing this with? And then you can, you know, decide whether it's affordable or not, okay? USA is different. You look like La Bamba. Who's La Bamba?