 Yeah, let's try to do it the easy way. There are a lot of posts outside there the last hours about the Brexit and the most the post of the most awareness are video posts and As you probably know YouTube is since years that the second largest search engine In the world so after Google and YouTube Long time comes nothing and then there is being yahoo and so on So when you are doing a really good website for yourself or for your for your customers or You block you need to do videos to the same content the same stories But in the way of moving pictures to tell the story that's quite important But how can you do that? Because normally, you know, it's a lot of design work It's a lot of editing cutting it this means it's expensive and it takes time to do it how to block in short time But at the same time receive a really good quality video to post and to showcase to your customers The most easy way You all can do is using your smartphones. Who has a smartphone in here? Was it? Yeah, okay, you see you have you have a small camera in your pocket I started video business produce. We are still producing videos for big brands And I started your business when there was no digital way to edit if it was 20 25 years ago if you if you told me then that it will be possible that everybody has a small camera in the pocket I would never I would never believe that now we have it you have your own camera And if you for example using a new one, it's really a new smartphone. It's really high quality. It's HD 4k quality There are simple rules Come in right out of my 20-year business in video production that you have to follow that you really get good quality videos Right out of your smartphone Simple rules nothing special just for example use a tripod That's really really important Then you get stable pictures Of course, there are a lot of software and programs and apps that are Stabling the picture if you're a little bit shaky, but this is always a little bit reducing the quality to so use a tripod That's the first thing Use as as it is possible an external microphone Quite simple quite easy. It's cheap. We have external microphones for about 50 euros I can show I can send you links about about the equipment you can plug it in every kind of device and You can record with it and have really great sound even here in this halls We have a lot of echo for example It's important to use an external microphone as soon as the sound is important. That's quite quite interesting. Okay, and Then one last rule I want to tell you and you see it's quite simple. It's only three rules never please never record against the Sun Always always with the Sun in your neck or maybe you have a lightning for example Then you use this if you are recording tonight And then you have a good quality because the quality of the picture is important The quality of the sound is of the sound is maybe much more important than the quality of the pitch picture That's also really a simple rule but If you record somebody sitting there in his office and behind him is the window he will be black probably Okay, you can if you have if you have Professional equipment it's it's easy to to to lightning to to to bring some some light in there in the scene But it's expensive of course you need two or three different equipment parts You need maybe two or three people helping you makes no sense never record against the Sun So three simple rules I think everybody of you inside here can do them and then you have really good quality recordings But the recording itself is not everything you have to produce them. It's quite quite interesting or quite important If you want to present them, it's the same with your blog you type in some text or whatever Pictures and then they are produced thanks to the themes in WordPress in a really good quality in a in a in a Design environment in your corporate layout. You need to do the same with the with the video There are a there's a lot of software outside there. You can use to create your video There's I move you for free. There's Final Cut. There's Windows Media producer There's even the YouTube creator for example a lot of software. Everybody has its own fable You can use to create your video. I Will say something about the story to storyboard the video later on Um due to my experience to from the last 20 years we developed a plug-in that makes it even easier for you to create the videos or to post product the video to bring your layout into the video and What we did is we created a plug-in for you based on a system. We are using since four years now for the brands Well, you can upload your videos You will just record it with any device doesn't matter it can it can be any device every code is known you upload the video you can trim the videos and You can upload your logo. You can upload titles captions and then you can choose like you're used to with WordPress You can choose the themes. We call them the video templates It's quite simple just five steps you click three click through them and then you press publish and then happens it happens that it's rendering the video out of your material just uploaded and The CEO or let's say the theme you've chosen Afterwards you get back a file in whatever format you want to have and this file you can download You can use offline you can use in your blog and you can use on YouTube You can even export automatically and you can use it on other platforms like let's say Vimeo or whatever platforms are there It's quite quite interesting. This is the easiest way to post produce the video if you do not want to learn How is let's say final card working? How can I do after effects and so on? But this is the production process so doesn't matter what way you go you can use your smartphone or you can buy a digicam It's up to the budget you have You can use our plug-in or you can use iMovie or things like that. It's completely up to you But the most important thing About producing online videos are again some simple rules you have to follow Online videos are consumed a little bit different than videos Like I was used to in former times when people were forced watching them It's not like that like that anymore because now people go through YouTube for example and they click and they click and if Somebody who is online for example on YouTube does not know in between 15 seconds What this video is about? He will leave your video Doesn't matter if it's a good one or not So you have to show up in between the first let's say 20 seconds What exactly is my video about you can do this with a title you can do this by a headshot like somebody telling about it Yeah This is completely up to you, but you have to do it and Please forget about making videos that are 10 minutes 7 minutes 5 minutes long That's okay. If it's a if it's a speech like we have it here, but press TV is here They are doing speeches are recording speeches of course people are interested in the whole speech This is this is something different, but if you want especially Communicate your blog for example your blog post your topic then make it really short make it simple for them and Another important stuff about videos is that you should include a kind of call to action Videos are not longer. They're like like TV. You consume it. You just sit there and it's running and you do nothing People interact with the videos. They can be interactive ask them something to do the best Example for that is if you publish your video on YouTube There's always the possibility if you have your own channel there for example you do in regular videos There is the possibility to press a button that says I want to follow this channel It's like the fan page in Facebook where can where can I fans or? The followers on Twitter. You can gain people there to follow your video channel In the video it would be nice if you would say hey guys. This is the end of the video. Thanks for listening Thanks for watching. Please press the button up there and get Get more about my my upcoming videos in the future. So Put some call to action into your video into your recording whatever it is and Another thing that's quite important is that These are topics you already take care of when you are storyboarding the video And there are a lot of different chances There are a lot of there's always a story behind and you have you have different chances to tell the story so if you have questions come just come to us and I'm happy to answer and hopefully I was able to give you a little bit an idea how you can produce videos on an easy way