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Published on Apr 25, 2012
In order to make the "Move to the beat" campaign a reality, Euro RSCG Experience created an augmented reality-stand in some of the biggest movie theaters of Belgium. Wherever the animation was exposed, people rushed to the animation in order to live their own augmented-reality experience. Thanks to technical equipement, they were able to picture themselves on a giant screen surrounded by virtual characters. No matter the age or gender of the person, everyone was amazed by the spectacular effect of the augmented reality technology. Watch and enjoy !