 2018 has bagged BCCIs, TV and digital media rights for bilateral India matches on Home Tough for the next five years, beating Disney, Star and Sony sports who were the only participants in the auction. Along with India Today, Ajtaak, Idinao and ABP winning top honours at NBAR 2022, NDTV's Sonia Singh was awarded Lifetime Achievement Award, TV Today Network's Rahul Kumar Shaw was at just CEO of the year and Ajtaak Sudeep Jaagari was named NBAR Media Maverick of the Year. Rohit Jawa, CEO and MD of Hindustan Relay Liver on Monday, addressed the ASCII conference and highlighted the importance of credibility in advertising in the digital age and also shed light on how marketers can leverage technology to resonate with the evolving consumer behaviour. Many experts told Exchange for Media that after an exponential rise over the last couple of years, the growth engine of digital advertising has rather taken a backseat in the first half of 2023. Experts believe that this is because startups and crypto sectors have tightened their first strings. Digital ad spends grew around 15% in the first half of 2023, which is comparatively lesser than the first half of 2022 when it grew around the range of 25%. Raktit's Dileen Gandhi has moved on from his role as the Regional Marketing Director for Health and Nutrition, South Asia. He was associated with the company for over two years.