 How do we get away from being the product and being the solution? Take control of your money and actually pay for the services you consume instead of getting free services for which you have to provide information. A good guide is whether a service is really offering you a service or if you're the product is whether you can use that synonymously. If you can use it synonymously, you're not the product. If you can't, you are the product. And it's not easy to do at this time. You know, we all have entanglements with various platforms and services we use. And even if you try really really hard, your data is going to get harvested somewhere down the road by several players. But we can gradually start to change that. The question is, you know, what kind of web are we going to give to the next generation? Is it going to be a web like the one we started on or is it going to be something completely different? You