 Okay welcome back everyone, we're here back live at IBM Pulse, this is Silicon Engels exclusive coverage of IBM's big new cloud show, IBM Pulse. This is kind of a recasting of the Pulse conference, traditionally a Tivoli conference now it's cloud, big announcements with SoftLayer, it's all about the cloud. Cloud's about growth, SoftLayer is the center of the action, new software capabilities, billion-dollar investment in middleware, hybrid cloud, big shift to cloud business and developers, 70% first-timers, Watson's kind of their secret weapon, we're going to hear more about that later. Big developer focus, we are here with two Clouderati influencers, VIPs, Rich Miller, CEO of Telefonica involved in a variety of cloud startups going back to the early days of cloud, obviously Tim Crawford who's the crowd captain joining us here, guys Dev at Pulse is going on, you're going to see Dev at IOD, Dev at Impact, Dev with the at sign, essentially a big focus for IBM, what's your take on IBM's position in the cloud first of all and two, can they win these new developers over? Rich we'll start with you. Wow that's that's a those are heavily loaded questions. I'll start well first of all what do I think about it? Can they get the attention of the developer community? I think absolutely and they're doing a very excellent job of getting the word out, they are focused extremely well on the not necessarily the most cutting-edge agile technologies, they're not trying to be, they're trying to embrace a large community, bring them along at the pace that they can actually consume and that is probably the smartest thing I've seen in a developer program ever. I know they can do it, now you asked the question about you know what do I think about all of this stuff. They have for the last two years in particular where I've been paying attention, been extremely focused on getting their efforts behind the right open source, the right communities, they have done an exceptional job with the acquisition of SoftLayer delivering to the market what the market is still buying wants to buy more of and quite frankly their biggest issue right now is how to onboard as many customers as they have knocking at the door. Tim I want to go to you for a second you CIO advisory you've been following the enterprise cloud for a while we see each other all the shows reinventing the cloud with with a green field is like an Amazon play you got a shared infrastructure with the cloud you've got smarter infrastructure as IBM's take so they got to deal with all those service management stuff asset management security blah blah blah and in a developer framework so what's your take on the enterprise cloud with respect to these developers and then to what's happening at DevEd Pulse. Yeah so two things I mean you're absolutely right when you're talking about a green field operation relatively speaking that's easy to do right you're starting with nothing but at the same time you're not inhibited by legacy thinking or legacy applications or architectures or infrastructure so there's a lot less of play there like one of the challenges that IBM has is how do I take that that large existing customer base and move them along but move them along quickly enough to stay relevant and that's a problem for IT organizations and enterprise IT organizations as much as it is for the vendor communities and the ecosystems that they're building out. Now this morning I was spending time at DevEd Pulse here at IBM Pulse and it's it's a conference within a conference really geared toward developers they have lightning talks they have different sessions they have a playground area and what I'm finding is that while this is their first year of doing it they've got some maturing to go through the process. The folks who are attending it's a small community it's a small group of folks that are attending this right now it's not a large community as one might hope and it's existing IBM customers they're not attracting enough new blood into the mix yet to talk about cloud and mobile and some of the new security paradigms that's one of the big challenges that they have to get over is how do I start to attract new customers into the IBM family. So DevEd Pulse essentially they're ingratiating into the developer community it's not a real hard sell over there it's pretty much a playground it's kind of fun but yet it's not a hard sell. No no it's not a hard sell at all it's it's an open it's what you typically see in Silicon Valley for that matter you know the lightning talks the the openness of here are some different ways you can use the technology and here are some fun things to do. Right actually to that very point a year ago I was at this conference for the first time and it was a year ago that IBM really started looking serious about the the offerings and the cloud offerings hadn't yet really done the soft layer deal to the extent we knew about it. What you're seeing now is year by year a very for IBM a very rapid uptake and doing it in order and doing it at a pace that really is appropriate wouldn't you say. Yeah I think you know that that's gonna be the big challenge for IBM is how do we move things along in such a fashion that I don't kill off my existing customer base I don't leave them behind I can move them forward but at the same time be relevant enough to attract the new folks because those two folks those two groups of folks sitting opposite ends look look for this next year and see what it what happens. So I want to ask something because the developer communities our data that we're seeing in terms of a community how communities are forming these days on social IBM share of voice about 0.35% of the developers that they're targeting Raspberry Pi Eclipse chef backbone no JS Angular JS bootstrap these are frameworks that the open developers are using and they're on Twitter they're not tied to these old forums so like in this new breed of community out of almost 7 million developers that we're tracking you know IBM has a like I mean as a rounding error I mean they're not in these communities so you know it's a challenge it's not just a yeah and a fact. But you also have to take a look at those very same frameworks are now being rolled out on SoftLayer and being rolled out by IBM for the explicit purpose of getting that traffic. Yeah SoftLayer is the wild card in that so in that those are IBM numbers I'm looking at SoftLayer is not included in that so IBM as they do these shows is the old IBM roll out a show put up the balloons you know blah blah not really developer centric right it's business centric they're saying the right words they're starting or I should say they're starting to say the right words but they're not getting enough attention to attract that new blood into the mix yet. Okay so to end this we're getting the hook here so what do they have to do to be successful to win the developers over right now in the communities out there that are forming that are relevant around DevOps cloud from a programming standpoint because someone has to build these apps well what do they got to do to be successful. In a great in a great measure what they are doing what they've just announced the cloud foundry kinds of foundation the embrace of major platforms like the JavaScript the Node.js and so forth that is by its very nature being out there being offered being available that's gonna start that's gonna start it. They also have to get more visible to programs beyond just these big IBM centric conferences I don't think they're they're attracting enough of the right folks in these big conferences yet they either have to do it as smaller conferences or one-offs that are targeting those specific users. And they got to have a 24-7 365 they got to have a ground game all year. They got to get very social and they're not there yet. Yeah it's a good start to what David Paul's is a good indicator if they can continue that course. Yes it's a sea change for IBM. Yeah okay guys we got to go Rich Miller Tim Crawford two thought leaders here weighing in on the cube always want to bring that signal from the noise these guys have it a lot of work for IBM to do the developers this is like national anthem I guess for developers not fully that not even top of the first inning first pitch yet to be thrown I think Softlayer kind of sets the game up for them thanks for your commentary well this is the cube I'm John Furrier be right back after the short break