 Welcome to JSA TV, where we're covering the latest stories, trends, and innovations from leaders in digital infrastructure, the channel, and the networks within. I'm Allison Whelan, coming to you live from Channel Partners 2024 here in fabulous Las Vegas, Nevada, and joining me is William Rubio, Chief Revenue Officer at Call Tower. William, thank you so much for joining us. Allison, thank you very much. It's a pleasure to be here. Of course, so for those who may not know, can you tell us a little bit about Call Tower and what sets you guys apart from other UCAS and CCAS providers? Sure, I'd love to. So Call Tower has been around for about 22 years overall. We have been a unified communications as a service provider and a contact center as a service provider for that time, for moving into the cloud as the years went on and the evolution overall. But what really sets us apart is the fact that we're all about driving a solution for the customer. And it's really different. It's not really about one product, but it's actually about making sure that we have multiple different options for the customers to make sure that it's the right solution for them that actually fits. So when we have a conversation with the customer, we're trying to find out what are their pinpoints, what are their issues that they have? How could we help them solve it with the different solutions that we have? Because we know it's not a same size fits all type of solution. The great thing is we're doing this pretty much globally. And we've been doing it for a while. We work a lot with our partners. That's why we're here at Channel Partners. Very excited about it overall. It's a really good show for us. And, you know, technology is really changing. So we're really excited where we're going to be going to. And you just mentioned some global expansion. So I know you guys expanded Operator Connect into Amia. Can you tell us a little bit about that? We can. You know, we're excited. We were one of the first Operator Connect providers with Microsoft. We've had a great relationship with Microsoft for over about 14 years overall. And we've been doing Operator Connect since its inception, which was back in September of 2021, which believe it or not, it's already almost three years old. It's kind of crazy. But we were one of the first to actually do that. And happy that now we're in about 21 countries over in Amia. And AsiaPak is coming up soon. So we're going to be doing AsiaPak here in the next couple of months. But for us, we've been doing direct routing in international for a lot of years. So the fact that we're just kind of moving into a different different phase with Microsoft overall is a good thing for our customers and for our partners to know that we could actually sell that. We also do sell Cisco Webex and we do also sell Zoom Phone on a global level as well, so we're in about 70 countries overall. But again, it's all about driving that solution for the customer. And Operator Connect with Microsoft Teams is definitely something that's very new. It's very innovative. And the fact that we take it and we're able to customize it for our customers and really make sure to drive the true end-to-end solution is something that we're really excited about. And the fact that we're doing it now across the globe. Yeah, and a 14-year partnership. I mean, that's incredible to rely on. A lot of changes in 14 years. And we'll all keep an eye out for APEC coming next. And a topic that I think we've heard about at this conference at all of the conferences in the last year, AI, can you tell us a little bit about how that's impacting Call Tower and your solutions? Sure, Ken. You know, AI is one of my favorite topics and a big topic of this show. And now there's, you know, the funny joke I make with it is when our customers call us up and they say, I want AI and I say, great, what do you want to do with it? Like, I don't know, I just want it. Right. It's kind of like the new shiny toy. I got to have it. But they don't know what they want to do with it. I think the good thing that we're able to do is we're able to explain how you can leverage AI within a UCAS or a CCAS solution. We all know that the premise-based world, meaning that systems and PBXs and so forth inside a customer's office, those days are kind of down. Right. They're dying and everyone's going into the cloud. So how could you leverage AI with that? And there's a lot of different ways. First and foremost, AI is there to really help drive on the machine learning part of getting all the data. We have so much data, but we don't know what to do with it, right? And we don't know how to analyze it. And I think with AI, that's kind of like a step one. It kind of gets your kind of like dipping your toe into the water to actually understand what to do with that data and then understanding what it is so that you can see where you have maybe some gaps in your offerings or maybe in some vendor relationships that you have and so forth. So there's a lot that you could actually do there overall to really kind of drive the technology. Where we're seeing a big push with AI too is on the contact center side and we're working with some of the partnerships that we have there to really drive what we call interactive virtual agents. Anybody has ever called the bank or an airline or even the hospital, you get, you know, walk home, call ABC, you know, those type of things. And the fact that you could have an interactive conversation with the machine and getting the information that you want is really great. But now it's taken it to a different level that it's saying where are the customers getting frustrated that all of a sudden there may be zeroing out to a live person which is what we're trying to avoid. So with AI you're able to go ahead and try to pinpoint where those pressure points are to actually say, wait, I'm having a bottleneck with this part of the conversation. I need to change my script overall. There's another thing that's called agent assist which is really when the contact center agents are trying to read off a script and through speech analytics different answers are popping up for them on their screen to really respond to the customer. But sometimes only a portion of it is relevant to the customer. So the interesting thing about that is that now it's taken those scripts and merging them together to put a live script in front of that agent that is more relevant to what the customer is asking for so that they could have a better conversation. And it's just a tip of the iceberg about what we're doing right now. It's going to get continue to get more and more interesting. Absolutely. Those are all great value ads and I think they all circle back to AI for analytics, AI for analysis. So 100%. What do they do with it? It's very key. Of course. And for our viewers who aren't here and can't meet with you in person, where can they go to connect with you or to learn more about CallTower? They can just actually go to our website over to calltower.com or they can just reach out to us at connect at calltower.com That's the email. We do webinars on all of the solutions and how we work with Microsoft with Cisco and Zoom and some of the contact center options that we sell with as well on a monthly basis. And those are really good. We get some really good turnout and some really good subject matter experts on there and just go visit us and we'll definitely help out on which way we can. Great. Thank you so much for joining us and thank you viewers for tuning in. Let's connect at calltower.com. Sign up for that next webinar. And until next time, happy networking.