 What's up guys these are the Mickelson twins. My name is Rasmus, and I'm Christian. That's right. We're the Mickelson twins. The truth of the matter is that if you actually want to gather enough reviews for your books by the books and Legitimately there is no other way other than building an email list and using email marketing now You could use an email list to do a lot of different things for example Reviews to affiliate market other products and to use it to promote future book launches But fuck those options two and three that you just mentioned. Yeah a lot the greatest benefit out of your email list You should strictly be focusing on using it to gather reviews for your books. Just that like a lot of people they want to complicate it They think complicated is better. Oh, let me affiliate market shit sell everyone these things and like oh I'm gonna make so much money focus on what you have get reviews on that sell that you'll make way more money Just just trust us. Just use it to get reviews The great thing about using an email list to gather reviews for your books is that you could automate the whole process So what you do is you set up an email automation sequence So on purchases your book they sign up for your email list And then you simply just basically poke them say hey, hello, you purchased my book Will you please leave a review and you might set up one two three four five emails in a sequence or every few days You're simply just poking them and ask them. Hey, will you relieve a review on my book now? That is probably the most simplified version of it, but that's how it works. It's like that It's all automated and streamlined because there's no other better way to get reviews legitimately of all the books You see out there with dozens of reviews. They're not using some secret method that you don't know about Email marketing is what they're doing. Oh, and this this applies to reviews in any business Amazon FBA Ecommerce reviews they all use email marketing to get reviews. You know who I noticed is really good at it Oh is Airbnb Airbnb always follow you up follow up so many times. Yeah after you use them, right? It's a good review review review. You'd like to say you'd like to stay. Yeah You can actually use them as like a model for yourself. Airbnb does it for you. Yeah, that's nice I wish KDP did it for us, but they don't you have to implement it yourself But that's what we're here to show you guys So just a one-time setup and you could have this automated sequence running all the time for like years constantly You're always getting sales and these readers these customers are constantly being poked like hey Just leave review leave review leave a review And that's also why it's important to focus on this one thing as the purpose of your email list Don't make one email you ask for review another email here by this product another email by my other book another email Do this other wacky thing follow me on Facebook follow me on YouTube give me a like on Twitter make a whole sequence Dedicated to asking for a review now That's how we have begun doing it now a five email sequence where in every single email There's a bunch of value provided But it ends with hey if you haven't left review yet Will you do so just by clicking here? And then you give them a really cool graphic they click on it and And this actually goes so what are the things that you need to set up this automated review system few things four things Four things four things first is an email automation software such as MailChimp Get response a-web, but there's a bunch out there and they all work So you need to sign up and make an account with one of those and that's where you're going to be gathering All of your emails and also sending the emails to them that are asking for review The second thing you need is a landing page creator I don't know if that's the real proper term for that is what we're calling a Software that could create landing pages for you now a lot of these email automation Software such as MailChimp a-weber get response they can all create landing pages for you So there's a two and one congratulations The other ones that we're talking about like the high-end ones is like a click funnels Lead pages but for a publishing business You don't need something that expensive because you're just creating really simple landing pages Just use what the email automation software has yeah MailChimp makes really simple ones and then most of your email subscribers are coming through a Kindle Which is going to be on mobile so just simpler is better There's not much you could do just stick with like a MailChimp for example the third thing you need is a business email It could just be a simple Gmail account that is your pen name Books will Johnson will Johnson books at gmail.com will will Johnson publishing will Johnson author at gmail Something like that. Just don't use your own one obviously like rock star 69 69. Yeah, don't don't use that might throw up a bit, but It's free to create so create this free gmail account to send your automated emails from and then the fourth and final thing That you need to create this automated review system is a lead magnet a reason I actually give you your email. What is a lead magnet a lead magnet is Something like that. That's an example of a lead magnet in a book It's simply like an ethical bribe some people call it. It's a bribe for their email Hey, you want this cool thing? I will give you your email then I will give you this if you give me your email address so I can send you occasionally email That's what that is once you have those four things and a book as well to put this inside of I don't think we mentioned that yet That this lead magnet goes inside of your book and then people will sign up from it through there because these are people that have Already purchased your book You can't just give away this lead magnet somewhere else randomly on the internet and say and then start sending an email saying leave a Review on a book like I didn't purchase your book So it has to go inside of your book and that's where this funnel begins now This is a super simple process to get reviews, but it's not as simple as having a book putting a thing inside that says Give me your email for a free e-book and then sending them email asking leave a review No, it's not that simple if you put that together and you expect to get reviews And then all of a sudden you don't and you're surprised you shouldn't be surprised because that's just not gonna convert You have to nail every single step am I mean that I think the most important part of all this where if you don't have this This everything falls apart and it backfires if you don't have that Yeah, and that is a actual high quality book good book of good book Imagine having a shit book and hey you can leave a review for my shit book like oh, I'd love to but it's gonna be one star Exactly like you're saying the only way to get real good reviews is to have a good book now You can get good fake reviews for your shit book, but that's not what building a long-term publishing business is so we need Real reviews and the core foundation of everything is always having a book That's actually gonna provide value to people encourage them to okay. Yeah, I enjoy this I took a lot away from this let's actually take the time to leave a review, but let's say you have a great book Yeah, and you're like off to the best start possible Yes, you still have to do everything else right once you have a great book That's a damn good foundation Once you know how to market it you'll make a lot of money That's right the hardest part is making a really good book But I'll say that if you have a leave magnet inside your book and that leave magnet is a Stupid free e-book here that read an e-book, and then the limit is to get it Here's another 300 pages you book that that's the worst leave Matt You can ever use because it's not enticing to them Give them something that they don't already have quick tips are provide something Complementary that works with your book something like a before you can continue reading you really should download this first Yeah, we can make a separate video about what the word is a good leave magnet Actually look like once you have a good lead magnet that is what will acquire the email now You're off to a great start now You're gathering emails, and then the final thing is a sequence that actually makes people take action Now how do you make people take action join a 2.0, and we'll tell you exactly how Look the truth is you can't you can't just send them an email saying hey, my name is will Johnson Maybe if my book, please here's the link once again that won't work either No, there's just no there really isn't actually a good reason for the delivery of you The secret is in the sequence, but in all seriousness how is it you get emails that convert to reviews You want to write compelling emails that people read people don't read boring shit So it needs to come be compelling and interesting and actually provide value That's the big one if you do that and then ask for the Review at the end with like a really nice graphic and then just asking in a really nice way People don't mind leaving reviews. They really don't if it'll take 60 seconds Just ask them nicely become friends with them and then ask them and then do that five times over a span of two weeks And then after five times over two weeks You should probably stop bugging them because if they haven't left a review then they probably won't and then you can end The sequence, but that's how you're gonna do it basically and again We can extrapolate on this in a later video if you have a good book that provided value and you're providing value in the emails Mm-hmm, they're gonna feel like they owe it to you to leave a review Yeah, that's kind of the business you want to put them in yeah make them want to leave their review So the last thing that you need to know to gather reviews successfully using email list is that you have everything set up Perfectly and that's great But you still have to have people see your lead magnet and then join the email list and buy your book And that also won't just happen on its own. So in the end you need traffic for your book. For example, you can't have 100 reviews on a book without at least 100 sales on the book some people want to have 100 reviews and not have any sales like Like that's just not how this shit works Yeah, so the truth is that you need to have traffic to your book You're not gonna have 10 reviews from day one Yeah, you need sales on your book for this to actually fucking work Yeah, so a few ways of doing that is one we've talked about this a lot recently is a adds to your books It's a way of getting traffic and eyeballs. You just have to pay for it, but you can get it on demand Yeah Now once again, this is back to actually having a high quality book And then the other way is utilizing the free promo option that you have on Amazon make your book free and people will flood To your book and then you get a bunch of people on your list get a bunch of reviews Hopefully if you do everything right and then yeah, those are two really good options now I do want to acknowledge with the free promo part that like yeah They're not as high quality leads and as high quality traffic, but it's definitely worthy and you can get plenty reviews using that method I mean these free book people might be broke, but they still got a review to their name So that basically wraps up everything we want to say in this video regarding email lists and email marketing You will make future videos expanding on the points that we discussed if you would like us to let us know Which ones in particular but besides that this video is over comment like subscribe Are we still doing the magic motion videos hot? No, you know people don't deserve a magic emotion. Okay. Well. Bye then