 If we're successful, that means that everybody can be a creator. They are creators already today, but we don't consider everybody to be a creator. My name is Peter Sunde-Kolmesopi and I hate the term, but I'm an entrepreneur and I build new web tools and services and right now I'm building Flatter.com. Flatter is something in between payment and donation system. It's actually the first real money-sharing project. The idea is to help people to easily transfer funds between them in a really easy and cheap way. And it's based on the idea that rather just pay or not pay than having a price tag attached to things. You register as a member on Flatter.com and you put in a monthly fee and then you find content you like around the web and you press the Flatter button and that says you like it. And in the end of the month we calculate how many buttons you pressed and we share your money between those people equally. So if you press a hundred buttons, that will be one percentage each. If you press one, they will get all of your money. So it's very binary that you say I like or I don't like or rather I care or I don't care. I think the big thing would be that we change the word creator or the definition of it. If we're successful, that means that everybody can be a creator. They are creators already today, but we don't consider everybody to be a creator. So I think that today with all of the information we have, a creator is also the one who participates in the discussions surrounding content. So the metadata becomes as important as the data and that is probably what will change. And I think that the long tail will probably benefit from a system like this because it was too hard before to give money to things that was in the long tail because you can't put the price tag on it in the same way you do with big media content. So that changes. I think to begin with there will be traditionally content that has not had any sort of real income before at all. Blogging, images like photographers might get paid for images they put up for free and discussions surrounding media, forum entries, if you write a good solution to someone's problem on the forum, they can flatter you, you will be paid for it. And I think those people will benefit most from it in the beginning. In the end it might also be another income source for bigger media like musicians and filmers and so forth. But I'm not sure that this is, that's going to take a while and I think also that it's just going to be one small part of the bigger content revenue earnings in the future. It must be that the media industry today is very focused on social media and they're still viewing it as a megaphone, another megaphone to use and they're not actually using the social media for what it is. So start participating instead of screaming and yelling like a megaphone because social media and people who participate in social media wants to be participatory and they don't want to be yelled at or just being treated as that. So stop with that stupid thing and start participating.