 Getting consumers involved in this where they prefer the product that's the clean product when they're buying a car, when they're buying any product, and changing their food consumption, you know, even if they don't go all the way to be a vegetarian, they can eat less beef and more chicken or less chicken and more fish, you know, they can moderate quite a bit. And, you know, we know that also has some health benefit as well. Not only that, I say that it's important to think about the vegetarian as well as the millet. I've celebrated the millet year together with the UN. The benefit of millet is that it is born in a desert land. It needs minimum water, no fertilizer, and this is the best kind of food. This is a super food. If we promote millet, even though it's a vegetarian, there are a lot of things that are going to cause a lot of damage. If we promote millet, then it can be very beneficial. Yeah, when I was in Odisha, they were talking about how millet had been popular a long time ago, and then it came out of favor, and now there's a joint program with the foundation, the government is coming back up, and they even took me to some shops where the women were there showing these very nutritious, and actually they taste good to me, millet crops. So that's a good message to the world.