 I'm Joel Bacurian, Global Marketing Director of Lexar. And right here you're holding a very cool GH5 camera. A lot of GH5 users are using Lexar SD cards, right? You have right here, very fast. This is the 2000, which is a V90. V90, yep. So because this camera has very high bitrate recording modes, right? Is it 480 megabits per second or some kind of? Yeah, so this is one of our flagship cards that we have today. It's 200x SD cards up to 256 gigabytes per second on a sequential read. So you're doing a whole bunch of SD cards. I have this one in my camera right now, so there's... Why do people choose Lexar? So nothing has changed. Over the last 20 years, Lexar has been known for its quality. And we still carry a full product line from Good Better Best. We have our 633x all the way up to 200x. That provides a complete solution for any users we have from mainstream, all the way up to professional photographers and videographers. Is there something about the quality or the ability to do that? It's an important thing, right? Quality is something that we definitely are committed to. And it's one of our main value. We actually hold... We have a DVT lab where we go through rigorous tests to all our cards to make sure that they all are compatible with all the leading camera, host devices that's out in the market today. There's a lot of people using those kind of like readers too. Do you have like better quality readers? So this reader is right here. It works well with our workflow hub that's situated here. This is one of the solutions that we provide to a lot of our professional photographers and videographers. It has workflow readers all the way to support CF, CFAS, SD, microSD. And also we carry two capacitors in the SSD, 512 and 1TB. So, and this is a portable SSD? This is a portable SSD that's part of this workflow hub. And this is one of the products that we are introducing sometimes this summer. This is the portable extreme, portable SSD PCIe base. It runs at 815 megabytes per second for read and 815 megabytes per second for write. 815 megabytes per second. What's the capacity? Capacity, it starts at 250 gig all the way up to 960. Nice. Is there a price for the 960? So right now the 960 is running about 799 US dollars. And the 240? 240 is probably in the market at 179. And there was this story over the last year where Lexar is not part of another company? Yeah, so we were acquired by Longsist back in September. Longsist is a Chinese based company. One of the strengths that they bring in to the Lexar brand is their strength in R&D and design. So with that we leverage our core value which is quality and performance and services. Longsist also is in a flash memory storage business. They're fairly huge in DMS, a design module. And they carry a lot of different product lines within the flash industry. Maybe it has also been a partner for many years maybe for Lexar. I don't know because you manufacture these in the best factories? Or how do you make sure that all this storage products that you have is just the highest quality, last the longest? Sure. I mean Lexar over the years have produced the best quality products that's out in the market today. We go through rigorous testing and we make sure that all our products work well with all the leading host devices. Over time we have maintained our relationship with different top key camera manufacturers in the world which includes Nikon, Canon, Sony, Arri, Blackmagic and so forth.