 From the SAP Center at San Jose, home of the San Jose Sharks. Extracting the signal from the noise. It's the Cube, covering HGST, Sports Data Silicon Valley. Brought to you by HGST. Now your hosts, John Burrier and Jeff Frisk. Okay, welcome back everyone. We are here live for the wrap up of Sports Data SV, Sports Data Silicon Valley. Hashtag Sports Data SV. I'm John Furrier, the founder of Silicon Engineering. Coach Jeff Frisk and now Stu Miniman, guest analyst at SiliconANGLE Media Research, wikibon.com, infrastructure cloud, big data analysts. Guys, I've learned a lot today, but the one thing I learned as Sports Data SV is a meme now on Twitter. There's Cube Gems up, if you could go to hashtag Cube Gems. Search on Twitter, hashtag Cube Gems. And you will see all the fantastic highlights that are already on the network. So we're pumping content out like it's nobody's business right now, Jeff. I love it. We've got to compete in real time. Just want to thank the audience here and HGST for sponsoring special presentation. I learned a ton. The first thing I learned is my favorite exclusive scoop is the NFL is tracking balls with RFIDs because of deflate gates, too. He told us, I brought it up as kind of a joking thing. No, he said, no, we are tracking RFIDs on the footballs. So there it is. Innovation off of Tom Brady deflate gate. So Jeff, what did you learn? Well, that was from Mike and I think it's so interesting what Deeper's doing and I love what Mike talks about kind of a very different philosophy around data. NFL's got more of a closed data. We're tracking it all. We'll let it out a little at a time for the fans, for the teams, et cetera. MLB, whether it was intentionally or not, basically said, we've got an open API to our data. We'll open it out to crowdsourcing. You guys build the apps, you do the analytics, you do the crowdsourcing. Very different strategy. One is not right, one is not wrong, but I think that's pretty interesting. I also just love how the data, which was really a simple entertainment vehicle, the yellow stripe for the first down line, the markers on the NASCARs, is that Jeff Gordon or not, has now evolved into people saying, wow, there's a lot of value in this data. We can use it in a number of different ways. The instrumentation was for broadcasting purposes. That became an asset later on. It became an asset later on to be used in a number of different ways. I just love how the evolution changed over time. And even with this pitch tracker, Mike said they were doing that for years before they suddenly woke up and said, maybe we should do something with this. It goes back to a term we hear over and over and over at all the shows we get, which is this data exhaust. The data exhaust and no, you can't keep all the data exhausts. It's too expensive. We don't know what to do with it. Wow, how the world has changed with cheaper storage, better analytics. Don't throw any of the exhaust away. There's good stuff in there. The other reflection on this also is the approaches of the data. You mentioned they didn't know what to do with it and they got a competitive edge. Major League Baseball put pitch count outs as 2005 Mike was talking about and the money ball came out of that. Okay, so that was strategic. Take the NFL, siloed, hold the data. I don't like what the NFL is doing. I personally think it's a bad strategy. They hoard the data and release it out. MLB has a no policy rule for fiber optics, only no communications with fans. At some point, Jeff, the transparency and the data is going to bust out and the hoarding and the restrictions are going to go away. Yeah, and clearly MLB enterprises was broken out of MLB. They're so innovative. They're so ahead of the curve. When we talked to Bill years ago, the Giants had built their own app but then MLB took it over, they have a better app and now they've basically signed to deal with the NHL. So now the NHL can use the best cutting edge social platform available developed by the MLB to deliver better experience to their fans. This is a great point. So if you're an organization, whether you're sports or a corporation, you got to make a decision. Do you buy or build? If you look at who invested in platforms, MLB advanced media units started in 2000 as a spin out of all the teams and they invested in streaming. They invested in the app for e-commerce and then mobile hit the scene. They were perfectly positioned to leverage the mobile revolution. I think that changed the game and everyone else playing catch up. So if you're a company right there, if you don't have a platform, you got to buy one. So that's what the sports teams are doing. If you're a franchise and you're out, you're not a tier one city, you might have to buy someone else's app. Then you next Levi Stadium started a company that does that. Why? Because there's efficiencies involved. So that's an interesting dynamic. What do you think about that? Yeah, clearly they got ahead of the curve but I think what's interesting about the intersection of tech and sports is the fact that these guys are competing live in real time in front of 70,000 live fans and millions if not billions of people on a Super Bowl Sunday watching them. The pressure to perform now, the pressure to perform immediately, the pressure to get a competitive advantage is tremendous. So the fact that they're now using all these big data tools, all these analytic tools, forget about the fan experience for a minute, just to get that little competitive edge. Even Stanford has, there's videos where even at Stanford, they're using the virtual reality practice for the quarterback to get reps. What did you see? What did you not see? What are you keying off of? I mean, I think the innovation is just tremendous in this never ending arms race to get the little competitive edge. It's fascinating. And also the future of eSports, you're going to start to see again the virtual reality thing you mentioned. But how does that apply to business too? You're out there right now. Is business ready for this kind of innovation with cloud, mobile and big data? Well, we're definitely at a renaissance with data really at the center of things. I mean, last week we covered on theCUBE that IBM bought the data from the Weather Channel. I mean, you think about just a huge amount of data and what IBM's going to be able to do with that. We've got so much data in sports and heck, weather's going to tie into it. For some of the sports here, I mean, not at all. So that elicits that to all the bookies doing the fan duels and all that. There's the intersection of all of these. I mean, it's been a real fun event here. I mean, it's great to hear from a crowd getting all excited about it. We've got the tech athletes, interspersing with the sports athletes. So, lots of opportunity with data and storage becomes critically important as it becomes more ubiquitous and cheaper. Jonathan Martinez from the Oakland Raiders, I thought said it well and I asked about Al Davis. I wanted to kind of find out what the new cultures of the Raiders, I like what he said. It's a commitment to excellence and a will to win. And that is an athletic thing. Jeff, Incorporate America now has that same vibe. At Oracle Open World, we saw them opening keynote. We had, there it was, the Warriors, the Golden State Warriors, why? Because they're winners. Correct. And why are they winning? Well, and you guys, what did you get? You got, Lekub came in and VC, he's funded a lot of tech startups. Management team, technology, technology, you know, and they were at a good level with their existing coach. They wanted to go another level up. They swapped out the coach. People thought they're crazy. Joe Lekub was booed, booed when he made the trade years ago, booed off his own floor. They weren't booing him at the parade last year, John. They weren't. Well, they had a winning team because they took fan experience beyond the actual sport itself. They made the celebrities of the stars. They had an economic tie-in with big data. Everything was integrated. Sounds like integrated stacks, too. That sounds like cloud. But at the end of the day, they got a win. And that's the one thing that the purity of sports is at the end of the day, for all the stats, for all the fan experience, there's a score on the board and you get a W or an L. And that's really all that matters. All the stuff is fun. These guys are really hyper-competitive. And you know, we all do our jobs. We're in meetings all day. We're out trying to do our thing. We don't have 70,000 people looking over our shoulder. Not yet. The queue hopes to get 70,000 people looking over our shoulder. Oh, that's true. Right now we have no one's in there. We have a fan's over here. How about a big thank you to HGST for an amazing event, great event. Oh, here they come. Here they come. Bring it on. All right. There we go. Great team. We are here. Way to the crowd. We have a whole group here. All right. Sports data SV. We're intersecting with sports and data for competitive advantage. Managing your fans. Managing your company. Managing your athletes. That's what corporate America's doing. This is theCUBE. Thanks for watching. It's a wrap here in the Shark Tank, the CUBE Tank here in Silicon Valley. We'll be right back. Thank you.