 That's the signal to YouTube to send me something saying hey, I'm Curtis and I watch you know I don't know basic white girls lip-sync to rap videos and Lulu lemon. Oh, yeah. What's up guys? This is Chris Pike my friends. Call me big C. I'm back in action today I'm back using the heartbeat tool and I want to talk to you about a new Brian Johnson video that just came out and he addresses why the YouTube algorithm Isn't or may not be suggesting your content in 2024 if you want to follow along with me It's h.ki and I apologize if my voice is cracky I'm still a little sick here and I lost my voice, but it's coming back slowly But surely but here we go. I'm on heartbeat I'll just click on my heartbeat then I click on moments and now I'm gonna go out down here and you'll see here Why won't YouTube recommend my video? So we're gonna start this one off here Let's click in and let's get going. I'm gonna turn the volume up and here we go. All right. Here we go So we're gonna check out Brian Johnson's video. It's quite a long video But I've selected a bunch of moments that I think are the best moments especially for Smaller YouTube channels and newer users. So it starts off quickly here with why won't YouTube recommend my videos first few seconds This video very interesting. Let's go Why won't the YouTube algorithm? Recommend my videos if you're lucky enough to get views within the first few days hundreds of views maybe even thousands of views Statistically speaking those views probably died several days after publishing Yeah, this is what I like to refer to as the YouTube flat line We've all been here We all know how this is whether you're a large channel and you upload a video and then it just stops getting views or You're a small channel and you get ten views and then in the first few days and then on day three it gets zero views or one view We've all been here. There are ways to combat that which will be discussed in this video in terms of topics and keyword phrases and things like that But yeah, it's definitely worth noting that I think we've all been in this situation. I'm in it right now So let's get forward now to three minutes and six seconds and he talks about the recommendation engine browse and suggested videos Here's why when we talk about the recommendation engine, we're really talking about two algorithms browse and suggested Right. So this is the recommendation engine. This is separate from Keyword this is separate part of me from search terms So whether it's a YouTube search or external search through websites like Google. These are this is totally different It's worth it to keep that in the back your head and both really pay attention to The viewers so think about this when you upload a video the algorithm doesn't push your video out to a huge group of viewers Instead it waits for a viewer to log in imagine. I'm just logging in I I click on YouTube the algorithm right then is gonna say, okay We've got a viewer. What kind of video do we think that viewer is gonna love and watch and really engage with? Right, so this is a very very very important part point in my opinion Traditionally years ago YouTube would put, you know popular videos on the home page And then it would promote them and it would you know, we would try to push popular content out what either You know having a top of the front page and you YouTube or whatever But it's it's gone far past that now machine learning and all that is kicking in now instead of pushing it It's pulling it so when I log in that's the signal to YouTube to send me something saying hey I'm Curtis and I watch, you know, I don't know basic white girls Lip-sync to rap videos and Lulu lemons like that's pretty specific. Okay. I'm not gonna lie. Maybe that's my thing I don't know. Hey, look, it's weird, but at least I'm honest right guys But maybe it knows that's what I'm into for some reason I like basic girls doing basic things and it's gonna pull I'm gonna pull those videos in it's not gonna push them to Me it's pulling them based on my very weird Preferences, okay, I got to get going here that that's too much info. All right, let's go So the algorithm pulls videos for the individual viewer It doesn't take your video and push it out to a huge group of viewers In fact, check this out. This statement comes from YouTube. It's based on a white paper They wrote years ago about the recommendation engine and it's based on user history So it right so, you know when your parents always tell you remember to delete your history. Oh, wait, that was just my dad Yeah, never mind. It says as an example consider the user's past History with the channel that uploaded the video being scored So when that viewer comes on to YouTube and they're looking the first thing the algorithm does is what? Channels is this viewer watching right now and that's gonna pull videos And I want you to think about this algorithm the recommendation engine as having two big buckets Right. So there you heard it there and the two buckets are browsed and Suggested now the next part here doesn't make a whole lot of sense in my opinion So I'm gonna skip forward here, and then I'm gonna go right here to how many videos Have they watched on your channel something else you may want to think about Wait and furthermore YouTube says this how many videos has the user watched from this channel So the more they come back to your channel the more likely the algorithm will recommend your next video, but right, so sometimes some creators for example will do one topic like let's say it's League of Legends and They make great League of Legends videos But it's all about League of Legends and people are always coming back to see the latest build or the latest whatever Those types of guys and gals often get more views than guys like me for example on my other channel I make content about all sorts of different things like video editing, you know Photoshop all these other things AI they don't always come back as much so sometimes You know the number of videos they watch on your channel is very very important. So yeah, just keep that to back your head He talks about new channels and topics But that brings us to this next statement, which makes it possible for any channel size Even a channel that's just getting started. No views. No subscribers Here's how to win when was the last time the user watched a video on this topic, right? So keep this in the back your head as well there's there's the individual channel and then there's the individual topic and a Topic is different a topic is could be done by anybody like I could make a video about the YouTube algorithm Your friend could make one and his friend and his friend. That's the topic. It's not the channel. These are often Well, you'll see Big you see we've got one bucket remember the algorithm is gonna pull videos from one bucket based on Videos and channels the viewer watches and then they're gonna pull videos based on Topics so they could pull from the channel bucket. So I got a favorite channel. I watch all his videos I'm gonna get info from there But I also watch a certain topic and that topic again could be you know basic women doing lip syncing to hardcore rap videos and in You know strange designer Lulu them in athletic of wear like it could be something like that That video those types of videos could be pulled into my stream from multiple channels not just you know Basic girl dot TV for example if you're struggling the more you can honor Topics and keyword phrases the more likely you can grow now. I just got this comment There you go So if you're a small channel, you're not gonna win the I've got a big channel and people watch all my videos Game because you don't or at least it's it's a small part of your business But you can compete on the topic thing or what he calls Keyword phrases and how to target them. Let's get forward and see what his suggestions are around that there So Tony if you want to grow think about keyword phrases So what I like to do is I just think of keyword phrases as topics for example If you search for a YouTube algorithm, that's a topic and it's also a keyword phrase and I'm also ranking number one or Number two, maybe you'll see number three It's based on a number of factors But when I look at an account a browser where I'm signed out of YouTube I know so this is a second reason why you you can use an incognito browser is so if you load up a Google Chrome in incognito mode There's multiple reasons to do that none some of which I won't discuss This one is one that I will discuss and it's great for figuring out where you rank without you being logged in To an account so it'll sometimes give you better results if you're logged in and you're trying to see where you rank So keep that the back your head notice that I'm number one for multiple keyword phrases And you really can't argue what the results that I'm showing you here And what do you think happens as you target more specific topics? YouTube is gonna see that you've got a bigger audience more people are watching because Targeting keyword phrases based on really specific topics makes it easier to compete Against the channels that are currently kicking your butt and this is a hundred percent true And I could tell you even from my own personal experience on my personal channel I've got like almost 40,000 subscribers and I was inactive for years as well But you know what I sort of kicked it up and I attack topics it works All right, so let's get forward to when you publish some things to think about when you publish your videos And so let's talk about exactly what's gonna happen when you publish your next video First thing YouTube's gonna do is it's gonna try to determine the perfect Audience the people that are gonna love the video that you publish and it's gonna serve your video to them again When they come on YouTube whether they're watching on So keep that in the back of your head when they come online it's going to serve it to them So it's not so much a push. It's when they come in that's when they're gonna get it So it's a poll more than a push although again. It's a little bit of semantics Let's get forward to day two So how date one is all about the polling process day two is more about, you know YouTube measuring and seeing how all the videos done and then deciding whether what to do with it from there And then what YouTube is gonna do is after a day They're gonna measure the performance of your video the YouTube is gonna look at how long did the viewers watch? Did they subscribe a lot of talk about subscribers don't matter I understand why that's a discussion, but the fact of the matter is a hundred percent Beyond a shadow of a doubt yeah when someone subscribes it sends a powerful signal That's right and all of this is coming down to signals if someone Likes your video comments on your video or a positive comment because they can measure sentiment quite easily now especially With all the large language models and all that stuff out there Did they subscribe these are all signals YouTube Google they're looking for signals Subscribing to your channel is a big signal Well to YouTube that viewers enjoy your videos and YouTube is gonna be more likely to send your video out on Day two and this is exactly what happens the performance of your video determines how it does on the second day right so Day one is important day two if you pass day one And you get some good metrics and you get some good signals It goes out into the wild and here he discusses day two and even day three. Let's take a quick look at that If it's good enough YouTube will push it out interesting now on day two of a video release often what will happen is a Lot less of my regular viewers will see the video, but YouTube pushes it out This is I'm excited about day one, but day two is where it's at He's not wrong here. This is right day two is to make or break it because if the video is good independent of what your individual Subscribers or viewers, you know people that come to your channel regularly if it's objectively good and it's got objectively good metrics It'll share it with the world and that's where the big big view counts can come from Because that is when my video enters what I like to call Nightmare mode. This is where your video is pushed primarily to non Subscribers now still you're gonna see subscribers watching But again, it's mostly new viewers to your channel And you have a chance to make a great first impression if your video does good Again, then guess what you make it to day three and YouTube Continues to push out your video to more and more viewers There it is. So that is generally how it works guys It's the the first initial burst is important But each step of the way is important and as you move further down the I guess down the tunnel The better your video is if you get past it it could be shared and that is probably how viral videos are Selected, you know videos just hit all these click-through rates and and and watch times and all that crazy stuff Watch through percentages, etc It could go potentially viral or it can go into the search results where people are looking for things and YouTube will serve your video that's where I personally make a lot of my views and a lot of my money is off that and Yeah, it just works. So there you go guys. This is a great video. You can watch the whole thing I hope you enjoyed the moments I've selected. I've got a ton more videos coming up. Stay tuned. Thanks. What?