 Hey, guys, what's up? It's Andy Elliott. In this video, I'm gonna show you how on a phone objection, when someone asks, what's your best price, I'm gonna teach you exactly what to say. Not only will I teach it, I'll give it to you in video form, but I'm also gonna give you the word track. Check out this entire video. It's not very long, but it'll show you when this objection comes in, exactly how to handle it. I'm sorry. Whoa, whoa, whoa, whoa, whoa. Clap the room, I'm coming through. They wanna see what I'm about. Yeah, I got skills. Do it for the thrill, I'm on a painful route. Okay, guys, this is a great one right here. This is the number one salesperson killer in the country. We call every store in the United States and ask a simple question, what's your best price? Boom, the stuff I get is crazy. People start stuttering, they start breathing hard, blowing snot over the phone, people tripping out. Man, I am just gonna tell you, guys, it's just a question. Look, are people allowed to ask what's your best price? Yes, they're allowed to ask it, but I'm gonna explain something to you. If you have been saying this, we don't put our second best price up front, we put our first best price. We're an internet price store, so the price you see is the price you pay. If you say that, slap, you sound like all 20,000 other salespeople out there, shame on you, you're no different, knock it off. All right, guys, look at the word track, check it out. Customer says, what's your best price? Notice, I agree, I say, I'm so glad you asked that. Our store does what is called market-based pricing. Research shows 90% of our customers don't want to haggle over price, and they actually like to get the best price up front. It's a 21st century, and it's the age of transparency. That's why we actually use very expensive but accurate tools that find vehicles like ours in the marketplace right now, and then those tools actually price our vehicles for us to ensure that we're always priced below market. According to the stats on the specific vehicle that you're calling about, we're actually priced below fair market value. Not only are we great at price, we're also high in all the critical areas that are important to your family, like price, payments, and trade-ins. Look, Mr. and Mrs. Customer, why don't we set up a quick 10-minute test drive, and I'll make sure that we have the vehicle pulled up and ready for you out front. What time would work best for you to come out today? You see that? You see that? It's really simple. Boom, did I say, well, Andy, what's your best price? The price you see on the internet is our best price. We can't get you a better price. Okay, so you're saying you can't get me a better deal? Well, if you came in, I mean, I might get you a little better deal. It's like, come on, man, think about it, okay? Put something on your heart, something you can believe in, something you know you want to say, listen, on this price objection, you never want to say, I cannot get you a better deal. Look, you want to turn your customer off? You want to turn them ice cold? Go ahead, tell them. Tell them. Yes, sir, the price is $29.9 on the website. Well, what's your best price? Can I get a better deal? $29.9 is our best price. If you say that, and you repeat to that, that's your best price, they are feeling like you're not gonna work with them. Nobody wants to buy from somebody that feels like they're not gonna work with them. I know that you sell cars and you're the end-all, be-all, know-it-all specialist, and that this market is hot and nobody negotiates, but your customer's been buying cars for 30 years, and if they feel like somebody's not gonna work with them, they're gonna turn their nose up at you and they're gonna go buy somewhere else, and guess what, that other person, they might not even give them a better deal, but they handled their words better, got them in, and sold them the car. Guys, memorize this word track. It'll separate you from your competition. Know it so well, you can teach it to someone else, tattoo it on your heart, and guess what? You're gonna be unstoppable at it. Memorize this, when this objection comes up, even if you use 80% of this, you'll kill it.