 Well, hello, and thanks for watching again. This is the post-collab talk, Tweet Jam summary interviews we go through when we talk about the topic for this month of August, 2021 was activating the flow of work. Sherry, thanks a lot for joining. Why don't you introduce yourself? Oh, thank you, Christian, for having me. I'm Sherry Oswald. I'm a Microsoft Certified Trainer, Microsoft Office Specialist Master, and my passion is productivity. So this topic was close to my heart today. So I'm the Chief Experience Officer for Power of Learning. And if you need anything learning, that's me. I love it. Well, what is interesting about a topic like this is because it covers a number of different areas. So Jarrett Spitaro and Microsoft went and did an article talking about the future of intelligent applications and the flow of work, and what does that mean, the flow of work? And I've interviewed a couple of people, gotten slightly different perspectives on that. And so I was interested to see how people respond, what they talk about. And like, so well, you know what, I guess I'll just jump right into the questions and we'll talk about it. I was gonna start to go through and like, how do you define it? But that's kind of one of the questions. So the first question that we asked during the Tweet Jam, so what does it mean to collaborate in the flow of work? So what does that mean to you? Well, for me, again, I go back to that productivity thing and years ago I did that, getting things done and compartmentalizing what you're working on. And anytime you context which you lose seconds, if not minutes of productivity as you decide, you have mail, you go look at the mail, you come back and now you've lost where you were and whatever you're working on. So that just those little micro bits add up to a lot. And so being able to collaborate in the flow of the work is being able to work where you are. Like if I'm in Teams, I wanna work from Teams. If I'm already in SharePoint, I'm gonna work in SharePoint. If I'm in Microsoft Word, I should be able to save or share that file from where I am instead of having to switch to another place. So. Exactly, I think that the context switching the amount of time that you lose there and the contextual collaboration. So the pieces, here's an example. Just had kind of an operations and internal call a couple of hours ago and we were talking about data around a customer and that it was like, well, what's their profile? And so if somebody was in CRM and kind of looking at the latest updates for the CRM, well, that could be actually shared in. We were in Teams, we're in a Teams meeting. We had a conversation, threatened to discuss it going. There were people that were not on the call in the meeting, but were responding to questions that our group was asking via the chat. This is like a running a weekly operations Teams meeting. And to be able to pull up those conversations and share it right there in that threaded discussion. So then there's a history of that as well that's captured as well as we can actually see the data and collaborate around it. That's the way that I look at it. Obviously, we're not entirely there within our organization, under the technology, there's a lot of build that needs to happen to kind of achieve that view. But that's the first thing that I think of too, not interrupting or interruption with context is the way that I put it. I know there's something more frustrating when you're in a meeting, they're like, well, wait a minute. I have that over here, hang on. And you're every sitting there with baited breath waiting for that person to bring up the file because it's somewhere else and they don't know where it is. And again, lost productivity. You know those five love languages? Oh, sorry. You know, the five love languages, gifts, whatever. Mine is don't waste my time. It's none of those five. Line is rub my back. Yeah, real simple there. No, I was just thinking in this meeting, one thing that we have with our culture too is we were waiting for somebody to go and was looking something up, trying to find through email, find this relevant data is that we then jump to questions. So then the running joke through the rest of the meeting was we kind of went back and forth because we had starting stops with any one topic. And so we ended up jumping around in the list of things to do, but not very efficient. It worked for a 30 minute weekly call which is designed specifically for us to field any unanswered question cross organization. But it could be in a much more efficient way. Definitely. Question two, in what ways are you or your organization trying to improve the employee experience and streamline the flow of work? Well, we're pretty small, so I'm pretty agile. I can do whatever I want. But for me, it's just trying to take some of those things that are mundane or time consuming. Like we use planner to plan some of our stuff. So a lot of our tasks. So I have it set up that if an email comes in for Microsoft requesting an event, it automatically adds a planner task and starts that flow. Just little things like that that make it easier for me that I can spend my time on more things that are more meaty than copying and pasting stuff from an email. I think anything you can do to automate is gonna make everybody more efficient and less frustrated. I made the comment during the tweet jam that Microsoft Teams, and we'll kind of come to this later of the various Microsoft technologies, but that Microsoft Teams is we're truly recognizing it as the hub for work. It's where work is getting done. One of the ways that I'm actively trying to improve things is by redirecting conversation, the side conversations that might happen, whether it's in another channel and another chat or it's happening an email, which more frequently that's happening email. Like today, I think I've shared two, maybe three emails and I've just redirected and forwarded those emails over into the ongoing chat. So that's folding it back in there and redirecting the conversation. And then it's always good to explain, well, why, hey, bringing this back in because this is so relevant to what we're discussing, we wanna make sure everybody, this is visible to everyone. And that just kind of helps slowly change the culture and train people on, hey, here's a better way to work where we're working out loud, the old Yammer verbiage there, working out loud, but sharing that, making it very visible to everyone so that we can solve problems faster together. Well, I think the big point on that is that I've been highlighting that a lot with some of my consulting clients lately because they're compartmentalizing in emails and only certain people see those emails at that point in time. If somebody else comes into the project later or joins the team later, they don't have the benefit of that knowledge. So how do we provide that? You put it into Teams, now it's searchable in Teams and anybody that's involved in that group, that conversation, that channel, that workflow has access to it long-term, not just when the email was in their email box. Right. Totally. That's another fun thing. We have to be those people that when people come and ask questions, well, back up, like my, when I went to work for Pacific Bell, I told the story many times in other sessions that I've presented and stuff, but I think literally I was replacing somebody who was retiring that week. I had one week with the person who had been in this technical project management role for a decade or more and he had been with the company for 30 years. And I'd go to ask him questions and he kept saying it's in the binder. He had provided this huge, thick, three-ring binder with all the processes, the different systems that he controlled and that he owned. And I would go and even if I found a workflow, a diagram of that thing, it would be like the basic information and I would have no idea to go, like, where are we in this? And take action on that. It wasn't helpful. I started writing notes within that, but I'd go back to him all the time saying, what's the answer to this? And he's like, it's in the binder. And it was very frustrating. And even after he retired, after he was gone, I had many phone calls with him trying to walk through and understand, in between the boxes on the flows that he had documented to really understand how to do my job until I got caught up and was comfortable in the role. But I feel like I'm in some ways kind of back there where I tell people, scroll up. Have you done a search in Teams? Like, we just discussed it's in there. Well, I don't see it right there. It's like, search for it. Search first. Search first. Yeah, search first. And ask the questions. Right. Yeah. But I understand people's frustration. There is so much, so many teams, so many channels, so much content is being moved in there. And I think that there's all, I'll be very kind here. There's room for improvement there. Yeah. Well, and they're bearing some things too, in my opinion. So for me, I use my Outlook tasks a lot. I flag emails. That's my to-do list, it's my checklist. And which is great because it's in to-do, but like four clicks down, there's a way to create a task from a conversation in Teams. Like four clicks out. It's like, why is that buried? You should be able to right click, create a task. It shouldn't be, you know, two options menus and then another option. So. Well, I'm annoyed enough that like, so in Outlook, so it's really easy to drag and create a, drag an email and create a task or a calendar item, but it's two steps in the browser version of Outlook. So you have to go up to the menu at the top, open up the tasks calendar tab, which opens up on the right and doesn't stay open, and then drag items over into either the task or that. So it's multiple steps to get to something that was just one drag, drop, go. And I know you go more towards the web version of Outlook now and that's why I'm still old school. I love my desktop version. I use it for everything. Yeah, I just prefer, I like all the new features that are only available in the browser version. So yeah. Well, so question three was what are the business essentials to operate successfully in this era of hybrid and asynchronous collaboration? Well, obviously there's some obvious ones. There's internet connection. You have to have a good internet connection, which I don't today. So thank goodness for my backup of my hotspot and also to be able to communicate. And people need to understand etiquette, how to communicate, when to communicate and I always, when I'm teaching or doing demonstrations in teams, I'm like, let's just back up and say, I would never walk up to your desk and slam something down in your desk. They've talked to me right now. I said, when you do that in chatter, in teams, that's exactly what you're doing. So there needs to be understanding that you may be interrupting somebody. And sorry, I forgot to come by. You may be interrupting somebody's flow of work and ask for permission for their time. Something as simple in teams when they initiate a call, don't just say, hey, what's up? Do you have a minute? It's like always some, you know, tell them, say, greet them. Say, tell them what you need and tell them how much time you think that's gonna take right off the bat. That way they know and they can answer yes or no or schedule with me later or something. But that communication's key. You know, I was very happy that I phrased that question saying, what are the business essentials? Was really to talk about kind of the broader topics, like training, like etiquette, like kind of that presided things. We didn't have too many people that went right to the technology. I think most of the dialogue was around kind of the softer skill issues. You know, so much of that is, and I feel like a broken record saying this about this topic and similar topics, governance-related topics, but is the idea of having that running dialogue that people feel comfortable in discussing what's working and what's not working about the culture for collaboration within the organization. Like you need to be able to say, it's like, you know, something that's just not working. We're continually running into this and we need to get better at this. And if everybody's afraid to speak up and say something to that because they, you know, maybe historically there, they've had their hands slapped, their head bitten off by, you know, managers that took offense that people were not able to communicate and collaborate effectively because of, you know, kind of systemic issues in the organization that we're keeping people from collaborating well. So that needs to be a running dialogue and multiple feedback mechanisms there. You know, if it's the old fashioned suggestion box that sits in the lunch room to having regular like brown bags where you're talking about specifically diving in and say, let's talk about how we do meetings. What works, what doesn't work about the way that our meeting culture is within our organization. I mean, that is imperative when you're talking about hybrid and asynchronous collaboration. If people aren't communicating, collaborating well when everybody's together all the time, it's going to be so much worse when you have people that are working remotely or occasionally in the office. And using the most effective tools too, because I have two clients right now that I'm working with, they get, they're like, they've had teams for a year. They should know it and like, but did you know you can go to office.com, log in and there's this entire tool set available to you that you can leverage in teams. And they're like, you could just log on on the internet. They have no idea because somebody put a shortcut on their desktop for teams and that's what they use. They don't know that it's part of a bigger tool set. Or organizations had SharePoint for a decade and they still struggled to be on the basics. Like people know how to upload and check in and check out a file, but do they know how to do the advanced capabilities and really get the most leverage out of the platform? You can't make that assumption about teams. You can't make that about the office applications. That's why we kept talking about it. We're big on the productivity tips and we love that kind of stuff. And half the time the tips are, there's nothing new. They've been around for a long time since the inception of some of the office apps, like talking about Outlook in one node in one drive. And you show people something and they're like, I had no idea that you could do that with the tools. That's the same thing with the teams. Yeah, the best kept secret of Outlook, drag and drop. People are like, how long's that been around? I'm like, well, I remember it in, you know, 2000. May have been before that, you might know. Do you know when did that started working? No, yeah, at least 2000, 21 years. And they're like, wait, what? Yep. Well, it's like we take for granted like alt tab to kind of toggle through applications that are open, tabs that are open on our desktop, but then there's also the Windows arrow key to do the snap to the screen and adjust what's on your screen. And I mean, all that kind of stuff like people forget. I also would add and talk about the timeline feature, but with 11, it's going away. Oh no. You're talking about the arrows too. And when you have multiple monitors, you can move it to the other monitor. People don't know that. Yeah, yeah, that's right. You could do snap to and then move your cursor over and snap to on your other monitor as well. Yeah, no, it's cool. When I demo that, that's in there as well. So question number four, talking specifically about like what Spataro was talking about when he talked about Teams and Dynamics 365 was collaborative apps. So how do collaborative apps fit into your current and future plans to improve the customer and employee experience? Well, I think low-hanging fruit was Microsoft Teams, right? That's the intent is that to be collaborative, but it's all the pieces that fit into it that people forget about, that I'm gonna use one note to manage my notes, my meeting minutes, or my agendas. I'm gonna use Planner and they're not meant to be standalone applications, they're meant to be rolled up into Teams. And the third party ones that people are coming up with too because Microsoft can't come up with it all. And that's where the most of the growth is. And that's like what Spataro got in there and talked about. And I use the example of, you know, for example, let's say we're in Teams, we have a threaded discussion and there's 10 of us that are in there discussing something. Maybe we have a meeting going and you can insert and use a bot to answer questions. Right there, all of us are there and say, you know, hey bot, can you answer this about this customer and pull up information and link it to your CRM or link it to your FAQs or whatever that is. So right there in the flow of work and that conversation, we're not having to jump to that other, do the context switching, jump to another application and pull that up. We could do it right there or right in the flow, pull in and drop in a quick poll or a short quiz that CRM data, the weather information, whatever it is. But I think we need to get more creative about the line of business app integrations and other integrations and productivity tools so that it drops in and becomes more native. I think outside of that direct flow, that conversational, those applications being added there, you have like the left rail. And so I'm very conscious of the apps that I've added and pinned to my left rail, the ones that I most frequently use in Teams. And so I have the Yammer there, I have App Point, we have my hub, which I use for navigation around there, and then lists and tasks all right there on the left nav, because then I don't need to go searching around. I always have that view right there on the left nav. So I can be in the meeting and having that conversation and then quickly jump over, let me go take a look at that right there, opens it all up in context of the team that I'm in, and then jump back into that conversation for my meeting. Yeah, and telling them, everybody, I tell everybody, click on the dot, dot, dot, hit the more options button. There are magic things that happen under there and they change. So it's like, oh, what's that? I get little Easter, I don't wanna buy you, but I get little Easter eggs all the time. What'd they do now? So don't just take for granted you know what's there because there's some great stuff. Well, as I said at the end, my only expectation is that I am dazzled often. And yeah, that's one of those things. Well, we'll talk about it in one of the other questions, but about my suggestions back to Microsoft, what they should focus on. But we do all love discovering the new capabilities. It's fun to find those things out. But yeah, we'll get into that a bit more. The next question was around, what are the greatest gaps that are keeping your organization or your customers from reaching your employee experience goals? Again, I'm referring to clients because we're small and this is what we do. But 100% it's training and awareness. It's just, did you know that you can do this? Did you know that you have these applications? And then showing them how to use it and not just click steps, they need to know why. This can save you time. Did you know that if you do this is gonna, somebody say, hey, that'll save me 10 minutes a day. Well, I just saved you hours in a month and that's all money that was going out the door. So having the training, telling people on it may sound self-serving, but that's why I'm passionate about it because I've had people say you've changed my life. I show them how to archive their emails to one note and they're like, holy cow, you have absolutely changed my life and that's when I know I'm doing my job. So. You know, I think it's so easy to go and say, well, we're gonna hire an adoption specialist to come in and get people utilizing the tools that we're already paying for again. You know, for organizations that don't have the budget to go get some external help around that, doesn't mean you can't create an adoption strategy, a plan for your organization internally and start moving forward on that. Cause I agree with you, it's so much of it is. You know, I mean, again, we could complain about there are real gaps from a technology standpoint. I mean, I number one response I get from my developer team, like what are your biggest requests for Microsoft? It's like expansion of the APIs. We've got a dozen or more at any given moment of requests out there and specific reasons why and customer needs that drive each of those requests but for the majority of what is out there, it's just training and awareness of what's already there today. And that's an ongoing battle. It's, you know, when you're teaching people new, new content. So Sherry, when you do one class and they see a feature one time and do a little practice with it, do they instantly remember all of those things that they're seeing for the first time and have done once in a training setting? No. And that's why I got out of it. That's chicken. They don't remember everything. That's why I got out of the traditional, we call it butts in seats, you know, for some of these chain training companies and then we started our own because most of the people that are coming to an Excel level one class or Excel level two class already have a certain percent of knowledge that's there. So 40% of the class is a waste of their time. They're gonna remember, you know, they're gonna maybe learn 60% new but they're gonna take away 10% of it. So why don't we give it to them in 10% increments? Why don't we give it to them in context of why this is gonna be helpful to you? And so when I'm talking to the clients, they always say, I need you to do this for me. I'm like, no, no, no, what's your problem? And they say, what do you mean? I'm like, what is the business challenge you have? Not like, what's your problem snarky? But what's your problem? And then we'll find the solution for it. Don't tell me you need Excel training. Tell me what your problem is and then we'll find the best solution for that. And that's how it gets adopted and that's how it gets used and that's how people retain it. Not just making them sit through eight hours of how to create formulas in Excel. I think you've just identified a key part too when you're talking about, you know, if you have specific employee experience goals, you have to have that self-awareness, that idea of like, well, here's what it is and here's what's missing and why. Again, you talk through that even yourself or it's a small team and say, what are we really trying to achieve and what are the problems there? You know, one, you may just, you answer some of the own questions or close some of the gaps that you've identified just by having that conversation. Oh, you're doing it that way, here's how I do it. Like internally doing those kinds of best practices, which is how so many user groups start, you know, internal with the company is getting together and just kind of sharing best practices. That's why I'm a big fan of, right. Yeah, yeah. I'm a big fan of like the Friday lunchtime that like the brown bag presentation and rotate that, require people to take a turn. It doesn't mean that what you're working on and what you've done is perfect. It's a way of just sharing, this is what I'm doing. This is a major part of my job. I've been able to improve on somewhat and somebody else may say like, look, I've had very similar. This is what I found, if you did this, you know, in sharing of ideas or have you seen this other feature that's relatively new? This is what it did, how it saved me time. And that's where you pick up so many of those things from others. And then we'll remind each other like, hey, are you still using that new? Oh, I completely forgot about that. Yeah, I was like, hey, if you want me to walk you through what I've been doing again, I'll show you. Those kinds of serendipitous encounters that happen if you make time, make room for them as part of your culture. So set that something like that up. Well, and people that are really sharp sometimes can be real quiet. And people don't know that they're a really good asset for certain things until they get the opportunity to shine. And it could be like a two minute, I learned how to use Flash Fill and Excel. Like, what is that? And they're the hero, they become the hero because that thing right there will save everybody time and they build their confidence. I, weirdly enough, used to get so nervous speaking in front of people that I would actually get sick and couldn't do it until I went through what I call my boot camp class in college. And now I can talk in front of anybody, but it's because people were like, wow, you really know a lot. You should share it as like, maybe that's what I should do and now you can't shut me up, right? So. Well, so I knew somebody that was in support operations. Again, was really good with on the phone, but she never felt that, again, like, well, these aren't complete. Like I just experienced this, I know this and encouraged her to document those and share those out. And that helped kind of open things up away. So again, it wasn't like, you don't have to do a formal presentation. If you have the deathly fear of presenting in front of a group, there are other ways that you can interact and get this knowledge sharing out and help other people that may help improve that. So yeah, that's why I'm a big fan of that. I agree with you. Training and communication are the two biggest areas for closing those gaps. The next question was, which Microsoft solutions have had the greatest impact on the flow of work for you or your organization and how? Well, this could have been my baby for over 20 years, SharePoint, SharePoint, SharePoint. And to the point where everybody's talking about Microsoft lists and they're like, yeah, great. They've been around for 20 years. Welcome to my world. And I track everything in lists and I have forever, but people kind of take things at face value and think those templates that come up when you add a list or all you have. It's like, no, you can build a list for anything. Those are the suggestions, people. That's getting you started, but yes, yeah. Yeah, and then you can customize it and you can add workflows to them. So Microsoft Forms being able to, Microsoft Forms is great. You can gather the information, but it only comes out in an Excel format. It's not reusable from there. And the next time you get new responses, you have to start all over again. Well, I want that in a SharePoint list where I can take that information and develop something from it. It could be the basis of a Microsoft Word document. I've done a mail merge, basically, from that data and generate a contract or generate, I mean, it can be used for anything. It's just a database. And to be able to attach those two simply, especially since Forms can be used like outside of your organization, shared with anyone, but SharePoint, you can protect the list and then leverage it however you need to. So definitely, of course, SharePoint, not just the documents, but the lists. That's my biggest. Those are my babies. Yeah, look, I'm a huge fan of Teams. A lot of the reason why too is because even it being a long-time SharePoint person and coming from the project management world, that side of it, I was always, I found myself building project management and like, well, we had an intranet, but the function, but team sites and leveraging team sites to try and build out kind of what we now have with Teams. So more of that day-to-day in there actively working. So the project management tools, whether you're using Planner, you're using a list, you're using Excel, doesn't matter. But having all of that, all of those different tools, which could be different per project, per customer, and Teams help organize all those things. And obviously it's SharePoint under the hood that it's running there. That's fantastic. That's awesome. Yeah, I know. To do, I'm also a huge fan of and I still am excited about Microsoft's roadmaps for task management. We're not there yet. It's a long way to go, but they've made tremendous progress there. And then, I'm a huge fan of OneNote, have been for 20 years, you know? And so it started using that just as fantastic. And I love when Microsoft added the ability to drop the shared OneNote into meeting invites. I know it's now part of Teams. I don't know who was asleep at the wheel when they decided to make standard the wiki tab versus make like OneNote and just make that the default experience. They've corrected, they've fixed things, but... And the meeting notes and the actual team meeting is in that wiki, weird wiki format. I don't like that either. Right. So yeah, there's again opportunities to improve for Microsoft as well as for partners. Yeah. But all those things have had tremendous impact on the way that my org has worked. Well, who decided to put the OneNote in the side assets library instead of a notebooks library? Come on. Yeah. It's buried. I don't know. There was reasoning behind it. It was just faulty reasoning. I know. The last one, last question was, what is the future of collaborative apps for the modern workplace? What are your predictions for the flow of work? You know, I think, and I know Microsoft, Microsoft gives us a good foundation to start from, but they can't find the solution for everything. They can't develop it, like, you know, and they got in trouble at one point when they tried to like 20 years ago, they're trying to say they were a monopoly or whatever. They give us the platform and brilliant people with brilliant ideas are building on those. So I think we're just gonna see more and more added to those third-party apps that are, but play well with teams as different needs arise. And, you know, maybe some of those things in user voice that are not being addressed, like your point this morning is like, can you quit creating new stuff and just build on the stuff that we love? You know, yes, please. Let's have, you know, the basic things like cascading drop-down lists in SharePoint or secured views in SharePoint that other third-party tools have done. Quit doing that. Let's start working on those. But, and let the partners, let those other people develop the third-party apps that fit into that workspace. I think that's gonna be what we see more of. I know that one of the FY22 kind of initiatives that Microsoft is supporting, they're really pushing partners to develop, you know, industry-specific solutions, which is something that, I mean, for MSPs, it's a great example for that. So a managed service provider. So you might be, a lot of small businesses, you know, might purchase their licenses for Microsoft 365 and as well as other, you know, project server-type solutions, other specialty solutions through an MSP. Well, a lot of them, you have MSPs that focused on the healthcare industry or on education or on, you know, law firms, for example. There's a few solutions that are out there that I'm aware of where they have their depth of expertise within that industry and Microsoft is really pushing for the development of solutions on there. Now one, I'd say that there's still plenty of opportunity for those companies, like mine, like AppPoint, for horizontal solutions that are cross-industry. But that's just kind of where Microsoft's mind at is at in doing the depth. I think there's gonna be a lot of, you know, depth within industry or solution areas because of, you know, Microsoft encouraging development and even providing some funding for development of those solutions. So if you have an idea for an industry that's out there, talk to your Microsoft contacts because there are dollars available. So yeah, I think that is going to, but the increase focus on the flow of work and creating solutions that integrate in, like we saw when Teams launched, one of the first areas where everybody seemed to be building a bot. And like nobody's talking about bots anymore, but it's like still an essential flow of work application type that's out there. You just need to be more purposeful and focused in what the solution is to get the message out there. But again, that's where a lot of the development is, a lot of the future development will come from. Well, I think that needs to come from the trenches, right? I couldn't build a healthcare app or a healthcare solution because I may have worked in it a little bit, but I don't have the depth of knowledge in that where like my background is human resources and I could probably build a whole HR solution on how to onboard employees the right way because I've built them out of SharePoint manually for so long because that's like a consistent need in every single company. I think those need those verticals like you're talking about, but also those functions that every company needs like HR, IT, help desk solutions. There's a huge market for that and because we're building them from scratch every single time. When people need them, right? So I think it's 80%, if you can get away with 80% in the solution, you're good. If you have to do away with or have to develop the other 20, then you're still winning. You're not gonna get out of person time. I think there's an opportunity for, I mean, it's something like that we're talking about here at AppPoint about helping our partners, our services-based partners to create some of these solutions, whether they, we facilitate, we help in their developing or they partner with us to develop or so that, I think that there is a tremendous opportunity there to get good at that, identifying where there are industry or solution area needs and developing or code developing, you know, solutions for those areas. And to your point, I mean, that's what Microsoft wants to see. Satya and his first keynote as when he became CEO at five, six years ago, however long it's been now, I forget. It's blurred for a while now. Yeah, years in the past. But his first one, so it was down in Vegas. So before it got rebranded as Inspire, so it was still the Worldwide Partner Conference. And he talked about, you know, wanting to build the best solutions, you know, in the world and where Microsoft didn't have a solution or the best solution that they would partner, that they would integrate and they worked because the focus was delivering the best end-to-end customer experience and not get caught up in, well, we own this piece and this piece, but the rest of it, you're on your own. Not good enough. Like we need to have that end-to-end experience and do whatever we can, Microsoft speaking, you know, to deliver that. And as partners yourself, myself, you know, we participate in that ecosystem in delivering that, you know, that optimal end-to-end user experience. So there's, within that tremendous opportunity, it's just a matter of carving out the piece that you want to go after. Yeah. It's just as simple as that. Everybody just needs to do what they do best and like we were talking about, you know, partner with the right people and do what you do best. Because we can't all do it all on that. Frankly, I don't want to. So. If you like this advice, then Sherri and I only charge $600, $700 an hour each tag team going and advise you on wisdom like that. So, well, Sherri, really appreciate your time. Thanks again for participating in the Tweet Jam. It's always great to, I love these discussions, a lot of very intentionally broad questions because we get a range of feedback from them. I'm still kind of going through and reading through the responses. And I'm going to go look at the TIGRAF stats tonight and pulling some of the data, data points from that because it was a very active Tweet Jam today. But really appreciate your participation as always. Oh, thank you. And they're always fun for me and of course I get to hang out with all the cool kids. So that makes me happy. Hopefully in person again soon. Me, New England, if no else. Yes. Yeah. I hope to get back to that as well. So, all right. Well, thank you so much for your time and we'll talk to you soon. All right. Thanks, Christian. Have a good day.