 What's up everybody once again is brand man shine and we got sir love back for it. This is what the third time All right the third time. We're back at sir love space and This time we're just gonna ask some of those first time questions that y'all have Man up and it's really gonna be marketing from a manager's perspective So I'm gonna go ahead right back to that original video like I got I promise you guys I was gonna get those questions out and the first one is from comatica one How do you market properly? Do you do campaign runs or do you self-promote? How do you just basically what do you feel is the proper marketing route for a new artist? I think it's gonna differ per artist I believe that marketing in itself It has a texture to it and that texture has to match the energy in the brand of the artist And so you know there is no system if you look at the successes that you know other artists have had there You can't say that Taylor Swift did it the same way that Katy Perry did it They're Beyonce did it to any that Rihanna did it You know I think the key to to marketing is you have to figure out what that it factor is It's gonna drive people towards you You know for someone like Rihanna it was really based off fashion Yeah, that was a big thing for her and so then you know their marketing strategies and campaigns went around that I do think that every person that's marketing themselves as an artist does have to have campaigns You know you have different categories of marketing you have your actual campaigns You have which could break down into gorilla campaigns online campaigns print campaigns Outdoor campaigns, which is like billboards things that nature like this all sorts of different campaigns within But overall as an artist It's really taking the tools that you learn about on this show and figuring out how to Administer that information to the public are you gonna do traditional advertising are gonna do no advertising in just marketing There's a difference between Advertising and marketing which I'm pretty that's what I definitely need to do a breakdown on that one. Thanks for that one We The biggest thing I can say to that is also just having that self-awareness a certain kind of eluded like knowing what that it factor Is going to be for every single artist how Rihanna was fashion. What is your it factor? What is something that's innate to you or just easy and organic for you that you could play off of and amplify out to the Audience because that's where you're gonna be central for your brand That's where you're gonna come up with ideas to market your campaign create your marketing campaigns even some of the gorilla things But it has to be consistent That's pretty much the biggest thing that I could say for that if you don't you have anything else You want to say I definitely say consistency is important So I've jumped in on that and say it's definitely Important in picking that sector that you're gonna operate in and being consists consistent in that sector because sometimes I've seen people have success by having Operating in different sectors and having kind of a different approach But they're consistent with both approaches in those different sectors, you know There's a time period when artists were releasing Kanye West release one record technically for the streets and then another record, you know He got stronger for the commercial audience and then he had that wait I get my money right for the streets and you have two different marketing campaigns for the exact same album So, you know, you can be creative with it. Yeah. Yeah, and that's that's definitely something we got Go deeper in for the newer artists you guys might not have to worry about anything like that just yet But a second question is from Chris Smith and I'm gonna change it up just a little bit What services can artists use to self-promote? When you say services, I'm assuming you mean like digital platforms and things of that nature So if you're self-promoting one of the easiest platforms is out there as things like Facebook ads Instagram ads Google ad words things of that nature very easy for you to jump into those spaces and self-promote yourself There's also traditional print flyers things that nature hiring people to walk around with flyers posting putting them up things of that nature Other services is hiring a marketing coordinator or some marketing Consulting or someone that nature to put together campaigns for you radio is a service believe it or not That is a marketing. Yeah, you to for sure see through the market, you know, basically any means Spotify, you know any streaming platform all of these things are tools and services all of the everywhere that you hear music There's someone behind that that's offering a service to allow you to get on that same platform because it's a business All these people want to make money and so, you know finding out where do you want to be and Trying to get in contact with the people behind the scenes of there anytime you're trying to give a check It's easy to get in contact with someone when you're trying to give them a check So, you know, yep services just about everything. All right. And next question is from Julija Stive, I hope I'm saying that right But what is the best marketing and strategy to get music heard by a real crowd of people? Best strategy to get music heard by a real crowd of people is for you to be networking with people that have real crowds Period so whether that whether that's an online audience like maybe there's some youtuber that has a million subscribers And would love to do your music Maybe there's a DJ that spins at a really popular event He may not see a thousand a million people at one time, but he over the course of the year He's definitely seen a million people and he's playing record. Maybe it's someone at a festival You know a convention or conference where there's a whole lot of people who's in charge of the music And how often is your face seen out in that space? If you're looking for a large-scale marketing opportunities, then you attack large scale markets That's basically saying I'm gonna go for the top instead of going for the bottom and working my way up the top And there's nothing nothing wrong with that as long as you can sell and pitch yourself because at this level These people want to see you have your ish together before they work with you Whereas if you start talking to you ask a youtuber that has 500 subscribers to post your stuff You know, they may not care or vet you to you know, see if they want to play your stuff. Yep And that's kind of a perfect mention Considering I actually did a influencer video. You guys check that out if you haven't yet I just dropped it a couple of days ago, but Really was very important in terms of marketing strategy. What's the best route you have to consider? What is your goal? Do you are you doing this particular marketing strategy to get fans or are you particularly doing this version of your marketing? Just to get awareness in general and you just want a lot You want to make a big name for yourself or just make some kind of big wave and let people know that your Exists at all. So what are you marketing for it? Because you could maybe I don't go into a big crowd at the mall Or something and just start playing and that's a that's a crowd of people But is that getting you what you want in particular? So always apply a goal and then it's a lot easier to figure out what? Best specifies and works and helps you for that goal whatever that is and speaking on that I want to jump cuz I you hit you hit a good core with that We still do what will be considered corny things because they still work so I had I had one of my artists go to the mall with a big white boombox and Play her music while riding down escalators and walking around to give people a teaser of the new project And what ended up happening out of that scenario is that the world-star hip-hop representatives were there in a week later I was in world-star hip-hop's offices negotiating deals for radio and video play. So, you know No idea is too corner your cheesy. You can definitely if there's an audience there There's people there and your stuff is good. You know her brand was on point that we planned it It wasn't just going them out with a boombox. Yeah, it was a gorilla campaign We planned it but you can get taste makers and influencers attracted by doing things like that, right? And gorilla campaigns are something I'm definitely gonna go. I'm deeper into PR There's so many great PR type stunts that I mean, it's it's endless There's been so many of them that are well done I'll definitely start a series up for you guys because there's a lot of creative Creative ideas and ways to get attention that don't even come from the intensity of a marketing campaign, but just really well-planned spontaneous moments that other people aren't expecting but as Sir said You have to already have your package correct because once you get that look and people see and figure out Who is that person? They're going to wonder. I mean, they're going to look and say if this person has more stuff that I love Okay, we need to get them on but okay. They did something cool But they don't really have any good music or any kind of brand they don't know what to do with you So it was just another story Attention to the next thing. Yeah, and the follow-up is very important Yes, they didn't contact these people following up with these people understand that marketing is a flow It's an energy. Yes, like they're engulfed into a process and you take them on a journey So you have to pick them up in one place and drop them somewhere else That's like the general goal of your game. Yes, right and immerse them into your world So when you do that you you might have done what I did and pick them up But what the hell is this world of yours that you just immerse them in does it exist and when they get there Is it a journey creating that as important? Right exactly. So Really quickly getting to another question Inspiring videos wants to know how much does fashion and style have influence in becoming successful in the music industry Depending on who you are as an artist, but I'll tell you right now that before they see you they're gonna see your clothes Um fashion and style is very important It's got artists such as Rihanna who we mentioned in the last show that built her brand off the back of fashion You have other artists that have a lack of fashion Fashion and hip-hop go together like yin and yang fashion hip-hop art dance. They all go together So if you are an artist and you're putting your image together What you look like is critical and very important now It doesn't have to be flashy when he when you say fashion it doesn't mean that you're spending the most amount of clothes You don't have to be Versace Versace Versace But what you do have to do is make sure that your brand matches the clothing that you're choosing So if you are a flashy artist then you need to wear a flashy clothes Yep, if you're not a flashy artist, then there's no need for you to spend that money because it's not a part of your brand You're gonna spend your money somewhere else that's brand-centric to what you're trying to accomplish Yep Understand what your fans are going to look like and what they care about because there's some people even if your music is great Brands are kind of the packaging and people can love something that they hate if the packaging is right And they could hate something that they love if the packaging is wrong and what you don't want to do is be an artist Let's say typically conscious artists. They don't want them to be flashy, right? And but if people see you walking around looking flashy oftentimes They're gonna be turned off by you that type of person that loves conscious music They're gonna look at you with some kind of walking contradiction, etc. You kind of understand what I'm saying, but don't Contradict your brand unless your brand happens to be this contradiction that plays off of it But that's like an whole another wormhole. We're not going into it. All right, so Last question and this one is from Uliacost or Uliacost. I don't know if I'm saying this is right But how do you as a manager market a new artist? All right, so the first thing that we do when I take the artist on is I want to completely understand who you are What you represent what you stand for your message all of that So the first thing I do is I take the artist we sit them down I ask a series of questions that identify questions that are very specific to try to have like this Psychological moment with the artist to determine what they are So if I was doing that with you what I would be looking to do is determine What are the three words that sum you up three words that you represent? Okay, once I determine what those three words are I then from there I'm going to build everything around that We want to know what your message is in reference to those three words So your message could be I want to be a pimp. I'm a pimp. Everyone should be a pimp That may be a message your message might be everyone in this world should love each other and hold hands and whatever your message is I want to understand what that is in relation to those three things I also want to understand how do you look and how do you look in relation to those three things when we do our marketing campaigns? We're going to do marketing campaigns that are based off the foundation of those three things when we record records If the record doesn't fit in these three things. It's not going on the album That's the that's how intense it is because if I want you to truly understand what we represent Then it has to be the brand has to be fluid throughout. So that's the key thing I know it's not probably what you were looking to hear But that is exactly how we approach it That's how I approach to the other major companies prior to doing it on my own And it's very effective at getting people to understand your message if you think about it right now Snoop Dogg doesn't have to release an album for you to rock with him Snoop Dogg You know, I don't have to tell you guys what he represents if I say Snoop Dogg You're gonna think of a couple things that he represents and the things that he's done throughout his career No matter whether they're music or not all correlate with those things, you know, he did the pimp thing You know, he did the weed thing, you know, he's cool No matter what cool pimp weed like those things are going to connect with Snoop Dogg That's why he can do America's Girls Gone Wild and it actually fits. You don't think why it oh my god Why is he doing that right? Where is if if Snoop if Kanye West did it you'd be like, oh my god Kanye, he's tripping again. You know, that's how you look at it You know, so those three things are core values build your brand around those three things Take the time to find out three words that describe you and your in your music perfectly Great great great question and once again, this has been a great session Sir love of course me brand man Sean We should call it give it a name or like love you a brand love or something But um, yeah, I appreciate you guys any last words for him. Make sure you check out www.phasevi.com. That's phase six look to look me up on YouTube at phase vi It'll pop right up subscribe watch more stuff I really focus on the back end the business the paperwork Strategies and reference to how to put money in your pocket outside of the marketing this man right here Obviously as you guys know focuses on marketing So I think it's a beautiful pair Definitely take the information that he is saying in reference to how to market yourself take the information that I'm saying on my side in Reference to back in business strategies that you can actually profit off of your marketing and make sure that you win Last note and I know I'm stretching it out But the last note is one thing that I know this is that artists spend so much time Marketing and marketing is something that you do when you spend money you spend time you spend energy You make sure you also have a plan for making that money back because this is a business And you want to be successful and no one signing a business that doesn't make money For sure we definitely And we're going to get into some of that stuff that he touched touched on as far as getting that money back But then also reminding you guys that you don't have to even spend money if you mark it right But that's another story as always You know what to do hit that subscribe button. There it is