 What's most interesting is our space is so passion driven and people get into it because they really want to help people and work with people that if you crush that, you essentially crush your effectiveness, you crush how valuable you can really be to people by chasing this gross number, which you're saying you end up making the same amount with more stress and now no passion. 100%. Now you hate what you're doing. You're bringing in more money, but you're making the same money or less. And you're actually delivering as a result worse service to people. So at the end of the day, exactly what you just said is what's happening in the space right now. Wow. And you're seeing, I mean, let's just call it spade to spade. You're seeing the quality of coaching come down. Yeah. Like I think we could all agree as a majority, the quality of coaching is significantly lower than it once was. And that's crazy because the education is super hot. I mean, I know it like NCI, you know, we've got Alan Aragon on the staff now, right? Like we've got really big name education. So I know the quality of education is high, but I just know that like people are in such a quick rush to make a lot of money. Are you trying to make a lot of money or keep a lot of money?