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IMPACT: No Impact Man: Activating Your Audience

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Published on Apr 26, 2010

How do you create an audience engagement campaign that is unique, yet has ties to a movement that already exists? Gillian Caldwell, Campaign Director of 1Sky, puts it simply when speaking about their partnership with No Impact Man, "Its important that the relationship be reciprocal."

Find out more about IMPACT at workingfilms.org/impact.

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