 You know, women are more likely in general to back whatever is the hegemonic community norm. Freshman undergrads in 1970 were, the females were more conservative than the men. But since 2004 it started moving the other way and now it's just quite a big gap and women are a lot more to the left. And I think they're just reflecting the dominant messages that they're getting in institutional settings. If you follow that line of thinking, the purple-haired woke woman is the Bible basher of the 50s. Yeah, like an extreme version of the communal values. If you're in a Muslim society or a Christian society, the religious fundamentalist exemplifies communal values. Everyone's pious Muslim, they're a fundamentalist. It's tough to argue against them, but they're exemplifying the values of the system. And I'd say probably that's what these blue-haired people are doing. The first person experience is they are counter-cultural in some way. They think they're counter-cultural. They think they're counter-cultural.