 some more information about myself. Yeah, I'm Naveen Mamgain and working with Relya 3. It's a startup and it aims to simplify the train travel of India. We also use deep analytics technology to predict intelligent information. Intelligent information means if you have booked the ticket, you have the PNR but if it's in waiting list, so you don't know what the state is going to be. So we use that predictive technology to say, okay, this ticket is going to be confirmed or not. So that kind of information. Design, develop and survive. Survive is the most important part. And you have seen a lot of apps on the app store. So you have to make that competitive. You have to remain in the game. You have to get the installation. So that's why you'll be in the market. I just want to know how many of you are from startups? Okay, and how many of you start any startup? And especially if you have the solution of mobile application. It's around the train travel. And we simplify the train travel. Like you have booked the tickets. And again, I have told you about the conference probability all. And at the same time, you have booked the ticket and you don't know at what time you have to go to the station because you don't know the estimated time arrival of the train. It can be late. It can be early. So we predict that kind of information also. So you can plan your travel better. And we have also do the categorization of travelers. Like someone is short distance traveler. Someone is long distance traveler. So we have to cater those needs also. You're a long distance traveler. We have other services as well. We have the commerce pieces. Like if you're going from Delhi to Bangalore. Okay, your route is long. So we can provide other information as well. And the services like food. We can deliver the food on the train. So and you are going to Bangalore. Definitely you need some hotels and all that kind of services we cater. So that's what we have done in the area three. And yeah, it's a start of we are also learning. We are, you know, doing a lot of experimentation in our company. Sometimes we got the good results and sometimes not. So the purpose of this talk is I want to learn from you guys also. Because definitely I talk about this vertical where we have implemented a lot of ideas, a lot of solutions. So what you can think of in this domain. And if you have already implemented something in the past, so you can share with me. There is the Indian Railways and there is the NTSC who gives the train travel information. We work initially with them. We handle their portal and then we realize, okay, there's a lot of problem which we can solve. So we started with the rail yatra. But it's not the standard ticket booking like you'd see in the IRCTC or in the Yatra make my trip. It's something different. You have to call the agent. They'll book the ticket on your behalf. Because otherwise you have to take the whole ABI from the IRCTC and it's very costly. And being a startup it's not, you know, advisable to put so much of cost initially. Yeah, that's the only product. And imagine, you know, 22 million passengers are travelling daily. Around 12,000 something trains which connect 7,000 of something stations. So the network is very huge. There's a lot of information which's going in and around. So how we can use that information that still we want to crack that idea. Face, I'll tell you before that slide comes. So I have that, my name, my company name and where all I am active in. The LinkedIn, Twitter and Medium where I regularly post the articles. And I keep posting articles till the time users like it. We are providing the content also. It's lifestyle content. Let us suppose some, sometimes back you travelled somewhere. So we have that information and we'll give you the information around that travel. Means you have to get it from the New Delhi. So we'll give you the information around New Delhi. What are the speciality in New Delhi station? What all things you can do here and there. If you want to plan your travel, you have the PNR. So if you give us the PNR, we'll check the status for you, we'll keep you informed about your PNR. If it's confirmed then it's fine. Then we'll give you other information if it's in the waiting list. That's all we want. Let's say, you know, it's like that let's imagine a scenario. You've gotten some idea to solve some problem of users and you think app is the reason. So you publish it. And what if you're not getting the good number of downloads, the number of returning user. It's a matter of concern. It's a matter of concern for the new app because the download is the thing where if users are not seeing your app, they'll not value, they'll not see your product value. Apps, apps and more apps. Nowadays we are surrounded with apps. You just think about something to done and there are hundreds of apps out there. So, you know, the number of apps are available in the app stores is growing each second. Around 45,000 is the approximate number. 45,000 apps are publishing every month in stores, like if you see the application stores. So now companies, developers and the entrepreneurs who are actually in the app business, they also realize that it's not just enough to build the app. You have to make your app very competitive. And at one time, you're seeing, okay, there are a lot of companies, entrepreneurs are publishing their app on the app store. And then the study also shows 80 to 90% of apps are downloaded once and eventually deleted by users. They just see your keyword, they download it and check it and then on. And it all happens within one day. It's the data we also got from the R apps, so R app, it all happens within one day. Because you generally don't get, you don't know how to track the uninstall, but there are ways, there are things, you know, when you send the silent notification and see, okay, this app exists on the platform or not. So, app gets uninstall so quickly they don't have the chance to, you know, showcase the core features. You have put a lot of powerful features in your app, but if user uninstall it within one day, again, you're all efforts are wasted. So, we can't think, we can categorize it to one, the downloads you have to give and the other is you have to avoid the uninstallation. So let's talk about the download part because this part is very interesting. You have published the app, you are very, you know, excited, it is the very exciting time, you know, you have just published it, you are talking about everyone about your app and checking, okay, how many numbers we get, how many reviews people are giving to you. So, that's the most exciting phase and once you've done that, now your app is listed in the app store. And if your app is listed here, it means you have crossed that first level. So, if you just search the keyword, you will get 10s and 20s, 30s, 100s of apps. Now, you have to make sure how to get the attention of the user from the logo, from the heading, from the keyword, rating, whatever. But rating initially, you just launch the app, you'll not have the good rating. Good means enough rating to compel the user. What you have prominent is the app logo. And it's not the app logo, it's the picture which you want to portray. I'll tell you by our example, what we have done, we have our app logo, we have used it in the app store also. So, users are seeing that from the data, we came to know, okay, we are in the page, user are searching us and we are on the page, but we are not getting the installs. What happened, what happened? So, we go to the market, our market is the platforms mostly. So, we go to the platforms, check with user and then we came to know, user are searching us, but then they're seeing, okay, they're not even give the attention to our logo because our logo, what our logo was, it's written on the R-A-I-L and then the Y-A-T-R-I. The same thing, this one, this one was our logo. Then, user don't give a damn actually, they'll not read each and everything of your logo and then install your app, they'll just see the picture. So, then we thought, okay, let's change it to the train icon, beautiful like and what we can provide. So, we have done that, but again, it also mixed up with the other things. Like you can see in the I-X-Z-O-I-R-C-T-C, other also have the same thing. So, then we have used the picture and it actually connects with the user. It's been tested with the users and they see they're more related to this picture. Okay, if I want to know something about train information, if this picture is there, they immediately download it because our users are not from, you know, A city, India cities, it's from the India B cities. So, their users, you know, get the attention from the logo and if the logo is especially relating to the real image, it impacts and that's how we get downloaded. Second thing is of course, description and the size description. It's very important because while publishing the app, you should not be, you know, lose enough just write it something and then publish it. Users will read, so many people will read it. So, it's better to have the description and, you know, I have seen one example in the description in the medium. What they have done in the past, they have made it a very beautiful game, word game in their description. So, while downloading that app, you can play with that, play with that game. You can create the, it's a sort of word game. So, it was a beautiful experience, engaging experience also. So, description is also important part and the size. Initially, it's better if you keep it minimum. Less than five MB is of course good because you don't know from where the user is using your app, in what context, somewhere there is no internet connection. So, if your app is less in size, so definitely it increase the prospect to get to download. And once your app is hit, then this size actually doesn't matter because if you see the WhatsApp, earlier it was around 40, 50 MB and now it's 90 MB. But user don't care because now it's a necessity. If you want to communicate with someone, it's good. You have to install it. So, and after sometime I think this information doesn't relevant to anyone because data cost, definitely it will go on low speed, it will get the good speed. So, this information will fail, but presently it matters. It depends on the audience, but it matters. This is the first launch of application. You have launched the application, try to keep it simple, start with your value proposition and then don't explode all the features for the users. You just see, okay, what they are using and then give the information. Try to keep it simple. Suppose you have, you know, search some app from the app store, you have downloaded and this comes. It's actually a door. So, I want to use something, but this application is, you know, creating a door for me. I haven't, I just want to use some information why this one is there. So, that's what the application do. First, create the value. Once user realize the value of your application, they'll give you the login, they'll give you all the information, habits, preferences, everything. But initially, just try to avoid it. Because it looks like you bought an apple and when you try to eat it, that apple ask you, okay, just tell me something about yourself. So, that kind of intense you have to avoid. That's what we have done for the first time user experience. This is the utility part for the users. Users come for this information and from the GA, we get to know, okay, what all things they are using. So, we try to experiment with these information. So, these are for the long distance traveler and these for the short distance traveler. So, in the first screen, we almost get all the time, all the kind of travelers. And this is the information which we got from the user. We detected the user location and based on that location, we'll give you, we'll give the user some. Okay, you are in here. There's the nearest station around you. How many kilometers are there? If you want to check the live arrival or something for that station, you can see. And there's the other content card for the announcements. So, first time user experience, yeah, definitely. There is no, see, there is no shortcut formula or the one formula for that. You have to keep experimenting with different ideas and measure the results because that is what makes your application impression correct. This is what we have done with the navigation structure earlier. We have the flat navigation structure. You put our links we have, we just simply put it down. That's what happened earlier stage. And lately we realized, okay, we have to group them. So, there are more screens come in between. I just showed the, you know, third last and the last. So, then we started grouping the navigation based on the categories like, but all we can think in the preferences. Okay, these are the user's area. These are the commerce pieces. These are the trains related to the trains. These are related to the stations. So, those three main categories we have created. And it's working well because we usually we get the feedback from the user what's working, what's not. That's the beauty of the applications. Now, so you have, you got downloaded. You have given the first user experience good. And now the user comes for the second time or you can say it's the repeat user. So, here is your chance to increase the level of user experience from good to excellent, from excellent to delightful. Because you have some information about users. Some recent history, some past history. So, build your intelligence upon them and present it to the user. And definitely user will like it. So, what we have done as I mentioned earlier, you got the P and R status. You know, we got the P and R status from the user. So, we'll build, we'll create. We create the trip of the user. So, we'll tell, okay, how many days to go at what date your travel is, what is your train number, what is the status of your ticket, at which platform the train comes. And now, we see, okay, this is the long distance traveler. How about the food? We can order the food for you also. And again, the location based things. We got the location, so we are creating all the two-minute trips for that. And then the rail wisdoms. This is the important content, actually. It's a crowd-source content. Users will tell us, okay, these things I have seen, how about if I share it and then we'll share it on the behalf of users? So, it's about the interactions because sometimes what we do is we're just so engrossing on the app interaction, we forget the value. So, don't forget your value. What is the core proposition of your application? So, if you have the value, then your UX should be woven around the value of product. So, value is also very important. So, get the download. You have downloaded, you have crossed all the barriers. You have given the first-time user experience and therefore the returning time also. Now you need the engagement because engagement is the key. It's truly a key to the success even. So, you have to engage with users on proper channels, proper time. Like, for that, you have to understand your users. You have to personalize the experience and then give the engagement. Push notification, definitely. It's a very powerful tool if you use it very wisely. And reward points nowadays. So, there are a lot of channels to engage. There's one more thing offline and offline. If you can provide the information offline also, then user need not to depend on the online. So, these are the examples what we have done in the past to get the offline content. And there are other areas to consider. User feedback, analytics, app store, rating and localization. We have a lot to tell you but my time is over. So, I'm here only. We can discuss definitely if you have used some techniques in the past. Thank you guys. Data accuracy, I can tell you in the numbers, but especially when it comes to the lifeline status, we are predicting the EDA. So, we are 75% to 80% characteristic. For delivery, it's in our hand because we have to control the vendor. We know where our user is. So, that's, we are 100% because we have to fulfill the order. But when it comes to the live data, the real time data, where the tree is at this point of time. So, there are, our accuracy is 75% to 80%. We are still editing that to crowdsource content because if everybody is giving us information. What's the number one goal for this answer? Huh? What's the goal? Great. It simplifies the train route. Once you go to the station, there are a lot of things which can confuse you. At which platform it comes, where should I go, at what time the train will come. You, you take the true value. Because I think it's a great example in the station. If you want to know something, you just directly go to the inquiry number. It's flooded, it's flooded with people. People are asking, okay, this, this, that. So, if you ask any question, they'll give you just one answer. They'll not tell you what impact what. Okay. What is the status of the train? This, this train is late. They don't know how many, how many hours are late. And what end up if it impacts you. So, that kind of information building. Definitely it's possible. Actually, what we are doing is the crowdsourcing content. Like, you know, you are traveling. You're traveling from, let's suppose Delhi to Bangalore. So, you have been through all the stations. If your location is on, we can, we can detect, okay, this guy is there. So, we can tell everybody else also. So, that kind of information. So, it mostly depends on the crowdsourcing. And that's what we are working on. True, sorry. No, definitely, we will connect offline also. Thank you. Yeah. Thank you, thank you. So, I would just request Ranjit to give away the token of appreciation to Navin. Okay. We are delighted to have you here, Navin.