 The basic tools which are used for direct marketing are contacting the customers using emails, online advertisement through phone calls and through magazine advertisements. And there are many other steps which are followed in the direct marketing. And the major steps which are followed while doing direct marketing are a company strategizes its decision to how to go for a direct marketing. And second step is choosing the mode of communication through which they are going to offer for the customers. Third step involve customer responses and ordering by responding to the direct marketing tools. And fourth step include fulfillment of the customer's wants or the orders which are received. And the fifth step include the database maintenance so that they can record how many of the responses they have received from the responses they have received. And the further slide about direct marketing, forms of direct marketing will be continued by my teammate. Thank you. Fantastic. There are 11 members in your team, I hope. I hope the people who have not spoken much will be getting opportunity to speak. All the best. Go ahead. Beautiful. Then next I want to talk about advertisements. I am here. I'm Sannila Kavar. I'm here to discuss about forms of direct marketing. The form is direct selling. One of the form is direct selling. Here, the selling of products is directly to the customer that they are away from the fix retail location. And coming to the telemarketing, the telemarketing is the process of using the telephone to rate leads and also make sales or gather market information and email marketing it is sending a commercial message typically to a group of people and every email is sent to a potential customer and coming to the broadcast faxing it is oldest method of marketing and also it is a fast and easy method of marketing for companies and products or services and coming to the direct advertising it is the strategy aimed at reaching consumers without the need of some type of intermediary, intermediate to establish that connection and also the coming to the direct mail it is the marketing material or the product mail directly to the homes of the customers or the consumers and the opening as everybody is knowing well aware of that it is the marketing strategy that takes advantage of customers or consumers interesting in saving money on a particular purchase or presenting products to consumers for less than the regular cost that here they are impacting their satisfaction in less surprises so yeah so these are the forms of marketing further presentation will be continued by our batch mates good job good job very good job thank you very much advantage and disadvantage like every coin like every coin has two phases direct marketing is also having both advantage and disadvantages the advantages are it allows for the collection of relevant data and the customers this is one of the main advantage in the direct marketing and there is a possibility of greater accuracy in targeting consumers and the timing can be controlled to maximize impact in direct marketing and all the outcomes are precisely measurable in direct in direct marketing and it also provides more opportunity for feedback from customers since we are marketing directly we get the opportunity and advantages to get all into the direct marketing and the disadvantage in direct marketing is it has higher initial cost than traditional advertising the initial cost is too high in direct marketing and the spamming is also the possibility of spamming is also high in direct marketing that is too many catalog junk smile and junk mile and spam etc will occur in direct marketing and there is a limited reach ability since we are targeting the consumers customers in through directly so the reach will be also limited and the less believably in eyes of consumer since we we are advertising through directly the customer there is a possibility the customer have less believe on us the next slide will be continued by my batch much thank you Shamima good evening sir and batch I am going to present a direct marketing process so the direct marketing process is divided into broadly into six steps the first step is set goals and objectives here we have to set our goals like like what kind of product to whom we are going to target and going to sell the things and the next step is identifying audience and target after segmentation positioning and targeting is very much important because in the case of direct marketing the target audience is the main the main stakeholders the next step is choosing the delivery channel so we have already seen in our marketing class the delivery channel is a very important thing and we have a marketing debate on also on this like the delivery channel and the product product management so next for direct marketing we have to choose the proper delivery channel through which we can target our identified customer segment or customer group the next step is selecting a types of responses so for the responses next step after choosing a delivery channel we have to identify the responses from our target audience and position our brand according to the response and next execute the promotion in case of direct marketing promotion plays a very major role like telemarketing and all means of promotion next after that we have to review our process and analyze our results and continue the process so this is all about direct marketing process and the next slide will be continued by Sayuji. Good job Sayak. Thank you. Great job. Thank you sir. Move faster. Yes sir I'll just quickly summarize this. Sir this has been covered previously but let's do a bit deep diving into this. These are the tools of direct marketing and which is direct mail which you receive directly on your emails when you usually when you buy somewhere you get a means you are you are registered as a customer there and they will give you mails regular information and then there are catalogs whenever you go through Amazon or Flipkart you get the catalog means the range of product that is available there so that is that catalog what we talk about then there's telemarketing where where you are going to get phone calls informing you about the offers and everything that is there then there is direct response every advertising advertising which is actually where the company expects you to directly respond to their advertisement means somewhere you will see usually this happens in online mode usually you will see that company are asking you to log in directly first before you buy like Amazon and Flipkart does you have to log in before you buy so these are kind of things that they directly want a response from your side and then there's integrated direct marketing which is actually integration of all the all the channels all the things so that which which cost less actually this saves cost and this will further explain in the next next slides. Thank you. Good job. Thank you Sajja. Good evening Sarant batchmates I am Sarant Bidi here explaining direct mail marketing and examples of direct mail marketing are postcards opens special offers free newspapers and it can it can also be say as advertising mail direct mail is the has the advantage of you will get the direct response from our customers and email marketing is the very popular offshoot of direct mail marketing next slide sir and this is the direct mail message model there are six steps to which through which we can achieve the success in direct mail marketing it first starts with the attention that gaining attention among the customers then personalization then leading in with the pricing the customer with codes and the offer you are giving and the letter which through which the customer getting benefited and this next one is closing the next slides will be presented by our batchman thank you sir wow move faster great job but move faster then catalog marketing in direct marketing the catalog plays a major role like it is the marketing through printed or a digital catalog mode which is to be distributed by mail or in store then the it is also a direct mail publication which which is showing a lot of merchandise it become very popular and people are ready to pay for it because many of the advertisers are focusing on video catalogs because it provides more information about the product and the consumer also prefer to go on the online to review different catalogs of the different companies the cat they also vary from the include purses rings and all type of accessories in their catalog they even go for electronic catalog for the readers with computer magazine in this way the catalog marketing is proceeding in direct marketing next slide will be continued by my teammates so telemarketing means it is I am Saras Patel telemarketing it is a marketing strategy in which marketing is done through telephones or emails or web-based video conferencing systems typical telemarketing campaign involves around 75 people's making two two like 50,000 calls over three months that amounts to 40 to 50 50 customers per day and these calls and these color colors are from the call centers and cold calling means it is the calling to random peoples random people among the customer base so this is the like this is the most effective way of distributing the this is the effective way of telemarketing okay and the steps the message should be like it should be simple it should be understandable and in case of technical details use direct emails because technical details are very tough to understand through telephones or conference web-based conferences and it must be compelling not boring and it should have strong initial benefits if the marketing involves too many processes or too many initial steps to initial steps to registration or some field registrations or some processes it will it will decrease the interest of the customers and it must be short to tell enough through a telephone or web-based video conferencing okay great job thank you team 5 next thank you Sharath I am Pratik Shinde then direct response marketing in the direct response marketing is one of the way to engage our target audience in this marketing the instant response by the encouraging customers by taking the specific action in this the marketers can leverage direct response by the many number of channels such as the tv or print media the radio email digital social and the each director response campaign should we have the specific go such as a sign up share with the contact or register etc this marketing has some characters like that is designed to get the immediate response or immediate action from the target audience then second is the move to the action makes it effective there is a traceable that means who is responding to the ad or which media is responding we get the whole details about it then fourth is a measurable that means you can know about the which ad is responsible for the sale of the company and how many sales are generated and last is it can be reached large audience and reaching each individual will increase the cost for the company thank you lovely thank you good evening fair and patchmates I am Sindhuja and I will be explaining about print media print media a traditional mass media published on paper the concept not only includes the published products but also regards the organizational context shaping the journalistic routines and norms behind the printed products printed media represents the oldest and most widespread type of the mass media because as opposed to electronic media it does not require an elaborate technical infrastructure on the part of the user it mainly comprises of newspapers and magazines newspapers are clearly associated with information and show an emphasis on the political issues and current events they are valued as backbone of democratic public sphere because they enable comprehensive public discourse news magazines also serve as important function whereas most other magazines are more committed to entertainment and leisure these magazines show a diverse spectrum ranging from lifestyle to special interest magazines whereas television is the good medium for direct marketers to advertise broadly okay thank you Sindhuja thank you very much so this is the final slide good evening good evening everyone my name is Shubham and and my topic is what is integrated direct marketing so basically it's a type of attention grabbing response generating and increasing the awareness of the people which may use multiple ways or channels to communicate to the target audience so integrated direct marketing was first created in 1983 so let's see what are the different steps that are involved in that so the first process is similar to any any other marketing process and it and it is the understanding of customer requirement second step in that is in that is the involving the integration process where all the available channel and resources are assimilated so that it can be delivered the master the masters can be delivered to the target customer third step is to involve to build upon the integrated marketing channel to provide significant service to customers and fourth step is the repetition of the ever process means of the third process and fifth step the last step is to take the feedback from the service provider and sales executive to improve upon the services phenomenal thank you so much that's thank you that's a great awesome team five awesome awesome great team great team effort great team effort could see you know almost 10 11 every member to the team spoke it looks like everyone to the team I appreciate that everyone more or less everyone came on the screen and presented so beautifully you know there are it was very picturesque and beautiful diagramatic representation of the content beautiful content well done job congratulations to team five team five direct marketing oh my god that is nowadays you know nowadays not nowadays it's there for quite some time but it's there for decades direct marketing is there but after late you know because you look at the channels you know when you have 30 to 50 posts sometimes you know that much of the selling price goes distributed for the intermediaries so what you are trying to do is you're trying to bypass all this going to directly to the end user direct marketing so you can cut down on all this cost here you cut down all these costs and you share that benefit with the customer you you try to convince the customer see I'm coming direct to you I'm not going through the channel so all that whatever I'm passing on that benefit to you if I go through this you know then you will have to pay a lot so you don't have to pay sort of stuff you know they're trying to do something they're trying to either they want to enjoy more profit or they want to do some part of that benefit to the customer that's how the direct marketing is catching up so fantastic that's a good job done let's give a big round of applause to team five and I hear some claps claps please yeah that's right that's a good good job thank you thank you yeah we appreciate