 Are you ready bro? Yes. Let's go. Let's go. Okay, ready? You go first. Oh, fuck! I love Kennel Publishing! Alright, good. Are you ready for the video? I see Charlotte smiling. Alright, alright, it's going, it's fucking going. Welcome to this video and this one we're talking all about niches. Niches and Kennel Publishing which you should be publishing in which you should not be publishing in based on our Kennel Publishing experience. I've been publishing since 2016 I'm sitting here by the pool, by our Bali villa all paid for by book royalties. So we do know a thing or two about publishing. We've been doing it for a while published over a hundred books. About 200 now. I want to do a certain credibility in the beginning I think that's enough. But the point is like, we have a lot of experience with all these niches. I want to start off with a big fat disclaimer about niches like good ones versus bad ones. In my opinion there aren't, there are bad niches but with that said I think almost 99% of all niches are profitable. There are more profitable and less profitable but almost all of them are profitable to an extent. Let's take a step back and define what a niche is because a lot of people don't know. So there is a difference between a niche and a keyword. So a keyword is basically what a book is about is the topic of the book while a niche is like a book category a category that your book would fall under. Niche and category is the same thing Amazon calls it categories but most publishers call it niches. Can we give an analogy here? So let's say books were food. So if you were to compare book niches to food then there would be a different niche. It would be Japanese food, Mexican food. We'll do this but I think most people know what a niche and keyword is. But then within the niche of Japanese food you have sushi. Sushi would be a keyword. This is just an excuse to talk about food. So what? It's a good example. So that's the difference between niches and keywords. Keywords are more specific and I want to say I think there are a lot of shitty keywords. See that's what you were saying before. There can be worse niches but there's no niche that you can't find something good in. Like I would say Indian food is probably a bad worse niche of food. Me, my opinion. Maybe we could talk about food in the comments section. But there is some good Indian food somewhere in there. Some chicken is a good keyword with an Indian food. So let's go into the computer. Right now we're here in the Kindle bestseller store. Let me disclaimer the nonfiction part of the bestseller store. No fiction today. We will make a future video talking about nonfiction versus fiction. This video is all about nonfiction. If you've not published a book you want to know if you should do nonfiction or fiction you should definitely do nonfiction. Fiction is not for inexperienced people who have never published a book before. You can make a shitload of money with fiction but with no experience it's tough. It's very tough. We tried it in the beginning when we were not as experienced. Not the point of the video. So let me just show you guys how to get there. Kindle bestsellers search in google here. Click on this link wait for it to load go to Kindle ebooks wait for it to load again wait a little bit more for it to load. So the internet is not working very well plus it's starting to rain a little bit so we're just going to move this party. Why are you fucking expensive for this shit? Vogue, the wire is stuck in the table. Just bring the table. Just bring the table. No, no, no. But we will move inside out of the rain and wait until the internet works. I'm going to move this one. So we're at a new location now and before we hop into the computer I want to talk about what is it that we look for in our favorite niches. So the number one thing that I want in a niche that I'm publishing in is high demand. Like high, high, high demand. Like the very highest, right? There are three niches that we have in mind that have higher demand than any other ones out there. The big three, right? So let's tell those three are. They are business and money slash business and investing. It's called most things on Amazon. Two self-help and then three health, fitness and dieting. So these are the three niches that have by far more demand than any other niche and this is where you're going to find most of the most profitable keywords. About 80% of the best and most profitable keywords are 20% of the categories. So this, like many other things, follows the 80-20 principle also known as the Pareto principle where 80% of things come from 20% of things. That's how I like to explain it. But yeah, the reason why these three carry the majority of the best keywords is because these three categories solve the biggest problems that humans are faced with. Well, that's why they have the highest demand. That is why they have the highest demand. And those problems being people's health, which is solved within the health and fitness category, wealth, which is solved with the business and money category, and then love and happiness which would fall under self-help. So that is why. Just to give you some context as to why and not just do this. Giving you an explanation behind it. Let's actually go into the computer now and show you what these big three niches actually look like. So these are the 19 categories provided by Amazon Fiction. So this is what you could consider the 19 niches within Kindle Publishing. And right here, business and money, health and fitness, and self-help. We see the three we're talking about. So now let's just open them up and look inside of each of them. Business and money, self-help, health and fitness. So underneath business and money will be about 20 more sub-categories. Things like entrepreneurship and small business, finance, investing, marketing and sales, personal finance, real estate. There's probably no, there's not probably there is hundreds and hundreds of really high demand keywords that people are just throwing money at to learn about. And now looking at self-help, here we have about 10 additional sub-categories. Things like stress management, spirituality, self-esteem, personal transformation, motivation, memory improvement, I guess falls under self-help, happiness, creativity. Self-help is probably the most umbrella term of them all. There are so many things that fall under self-help. Anything that just helps you get better. Improves yourself as a person, improves your life, like personality, emotions, stuff like that, right? Confidence, confidence, all that stuff. And then the last one is health, fitness and dieting. And then there's a lot of random ones like addiction and recovery that those are not that bad. Not as high demand. Like health, fitness and dieting is primarily carried by diet and weight loss. And personal health, nutrition, those are all related. Yeah. But diet and weight loss will have a bunch of the best selling books within health and fitness. Now I'll say of the three niches, diet probably has the most competition at the moment, right? So I personally, I don't know about you, I personally prefer business and investing and self-help. Agreed. But diet and health is still a great niche because of how high demand it is. So actually when I got started with publishing back in 2016, I was only doing health and diet and fitness. I had like 30 books on different diets. And that alone brought me to around $10,000 a month in publishing royalties without even audio books. Just e-books and paperback books. But a lot of them actually changed since. So now I would say where we publish our most books in is now definitely business and money. Yeah. I think the reason is just that most, it seems like most other self-polishers have also been focusing on a diet niche. I guess it's a bit easier, and you know the demand is there. So I just kind of prefer to avoid that. For now, that's not to say it's not good at all. That's just a personal thing. I also know much more about the business and investing niche. That's basically all there is to say. These are our favorite and definitely the best publishing niche to get in right now. We got to hit with the magic emoji. Magic emoji. We're talking about it. What the hell is it going to be? Oh, this one. This one. This one. This one. This one. Why? Why? That's why. That's why. Right there. So that's the end of the video. Thanks for watching. Comment, like, subscribe. All that goes to your free training in the description. That's what it is. And let us know what else you guys want to see.