 question here about whether I connect my content plan to upcoming launches or existing products. And my answer is no. And I'll tell you why. Because I feel that if I'm, well, first of all, you have to understand my overall philosophy about content is I see content as ministry. Content, the primary two purposes of content is exploring my experiences and ideas and philosophies and way of expression, experimenting and playing and exploring. So on one hand, it's for my own growth. And on the other hand, it's for humanity, service to humanity, whoever happens to catch it, if they are blessed by it, if they find some benefit, may they continue on. And whether they ever, ever buy from me, this is important. Because if, and obviously a third purpose of content, which I try to stay light, light on, is sure some people who watch my videos or read my blog posts or whatever, may one day buy from me. But I notice for me, at least if I hold that third purpose too tightly, I tend to become less genuine in exploring my thoughts and in being of service to someone who may never buy from me. And let's be clear that the more successful your content is, successful in market terms, meaning the more it goes viral and this video was shared by, watched by 10,000 people or this blog post was shared 50 times. The more successful your content is, the lower the conversion rate on that content. Because if a video is seen by 100,000 people or 10,000 people, do you expect those 10,000 people to become your clients? No, of course not. If a video is seen by 100 people, maybe three out of those 100 will eventually or maybe 10, maybe 20 out of those 100 may eventually become your clients. That makes sense. Seen by 10,000 people, you don't expect the same ratio. It's not going to be 200, 300 people or what is the percentage. Do you see what I mean? So this is why having clarity about the purpose of content liberates me to create authentic content. Because now I know I'm doing it for my growth and for your growth, whether or not a single dime is ever exchanged or you ever become my client or you ever tell me whether or not you even like, click like, it doesn't matter. Please click like, subscribe and comment below. You notice I don't say that because again, that's attaching it. There's an attachment there. So back to the question. Usually when you hear of content marketing training, it's like, well, what's your coming launch? All right. The previous month or two, you really should be creating content, educating people about the context of why this product is going to be so great and sharing how great you are about the area of expertise. And I say, no, because again, I'm too attached and it's not going to come across as impactfully for my growth and for yours. So now you might say, well, isn't there some kind of overall plan? Yes, there is. The three stages of content. Look it up. Three stages of content creation. If my article doesn't come up, you can Google three stages of content creation, George Cowell and my article will come up. The product is the third stage, whereas the exploration is the first stage. The second stage is the repurposing of good content from the first stage. You can read all about that. So in other words, we don't create product separately from content. I know some of you do and sometimes you're inspired to create a new product or service based on nothing you create a content on. It's okay. You could do whatever you want, experiment. I'm all about that. But of course, you don't have the benefit of the fact that you build trust in your audience and in yourself, grounded trust and confidence in the topic of that product or that service. You don't. So this is why the three stages of content make so much sense. Because you're exploring, experimenting on stage one, a variety of topics, many different things that interest you. You could be as diverse as possible in stage one. And then stage two, you look at what touched the market, what impacted your audience. And you take the most impactful, engaging things and you bring it into stage two and go, all right, let me make this even better. Edit the article or let me turn the article into a video or video into an article. Let me share it even more broadly. For example, using Facebook ads, Instagram ads, LinkedIn ads, etc. Let me just distribute that good stuff even more. Now, stage three is, let me take the stage two stuff and let me turn it into a product and maybe integrate some pieces from stage two. So therefore, this whole flow is great because over time, you have been educating your audience on the topic that you're now creating a product or service or subscription or whatever, too. So I think in other words, why do people believe you? Why do people trust you about your life coaching or about your leadership advice or about your healing or why do people trust you? Because over time, you have built up your own self-trust in showing up regularly with content, exploring all these different things and then noticing, they really like it when they talk about healing in this way. Interesting. That's why you have to study the data. Interesting. Let me go and take that idea because that did well. Let me say more about that. Let me create two or three or four more pieces of content around that in service to humanity and also in service to my own explorations about that way of thinking about healing or that way of looking at leadership. So then by the time you create a product around it, it's very natural flow. I hope at least once a quarter, you're creating some kind of offer. Once a quarter is not too often. Once a quarter, you go look at your stage two stuff, you integrate that and go, all right, I know what my next offer is. I know what my next coaching frame is, how I'm going to sell my service now because based on all the stage two stuff, this is why it's so important, I think, to create content consistently because every single time you, I heard one time from Tim Sanders, I was deeply influenced by his book Love is the Killer App back in, I think, 2000 or 99 when I know long, long, long, long time ago, Love is the Killer App by Tim Sanders. And he said, I think this is one of his blog posts, he said, having a blog is like having a focus group consistently. It's brilliant because he's like a marketing guy as well. He's like, yeah, it's like, in other words, translation, having content out there on a consistent basis is continually understanding or market better and better because you notice what's coming through like, oh, this is, they really found your way of being in this way really impactful versus that way they didn't find as impactful. So therefore back to the original question, should you create content for an upcoming offer? You can if you want to. I know a lot of people that's a product launch formula, very traditional way of launching online products. But to me, it just doesn't have the genuine feel and the genuine sense of childlike exploration that the three stages of content has. So I hope this helps. Like I said, you can always break the rules. Even my rules, I like rebels. So experiment with what feels right to you in the relationship between your content and your offers and go with what works for you and for your audience, right?