 What is up everybody, welcome back to the channel. You guys on today's video, I'm gonna simply be taking you through a Facebook business manager setup tutorial. Holy shit, that's a long one. I'm gonna take you straight through a tutorial, you guys. How to set the damn thing up from A to Z and really explain over these next few minutes the biggest differences and why you want a business manager, okay? So for any of you out there that are running Facebook ads, running Instagram ads, a lot of times on the business page, you'll post something on your Facebook business page and then you'll see the little boost, the little button there, right? On your end, Facebook will try to persuade you or try to entice you to run an ad and boost a post, right? A lot of clients I speak to, a lot of small business owners that I speak to, try doing that, they'll boost a post here and there and think they're advertising, right? You don't wanna do that. You wanna be running your ads through your ads manager, AKA your business manager. Now by default, everyone has an ads manager, right? You have a Facebook personal profile, you have a Facebook business page. By default, you have an ads manager and you can run ads through the ads manager, but the ads manager doesn't give you all the functions, all the functionality, all the buttons, all the options, all the settings, all the features that you get through the business manager. Meaning you're not able to set up custom audiences, you can't put your pixel on anything, you can't customize your domain, you can't integrate your Instagram account to your Facebook account through the ad, if you're running ads, right? So many, many, and the reporting is a little different as well when you're reading the metrics, running it through the business manager versus the ads manager, right? So if you're for sure delegating this, even if you're, yeah, if you're doing it yourself, that's one thing, right? I'm gonna show you here, we're gonna go step by step, I'm gonna show you how to set it up, but also if you're delegating it to other businesses, if you're hiring a social media guy, if you're hiring an agency, right? To run Facebook ads for you, you have to have your business manager set up, right? So shout out to my client, Alex, a top producer, a kick-ass real estate agent in the state of Texas, really crushing it and fired up for 2022 running ads, scaling her business on social media, getting more into Facebook advertising and Instagram advertising, that's what I'm gonna be helping her with this year, right? So in this case today, she asked me, she said, hey, David, can you set up my business manager? I'm like, sure, let me set it up, let me teach you through it as well. And I just thought I'd share it with you guys over here on my YouTube family as well. So shout out to you guys, 2022, happy new year. This is how you do the damn thing and get the business manager set up. So again, this is really for those of you that are looking to scale your ads, meaning looking to stay consistent this year, right? 2022 and beyond, you're looking to really stay consistent and dive in with Facebook advertising and Instagram advertising. You for sure, for sure, for sure, wanna set up your business manager, okay? So here's how we do it. So let me get into it. As we come over here to your Facebook page, right? You can start from your page, you can start from your business page, whatever. All we're looking for is this little home button at the top, right? So if we click on that home, it's gonna bring you over here to the news feed and then on the left-hand side, you're gonna see ads manager. So again, by default, everyone has an ads manager. So as you click on ads manager, that's gonna bring you straight over here, right? So this is what's connected to your personal profile. It's what's connected to your business page. You can for sure run ads out of here, but again, you just don't get all the settings. You don't get all the features. You don't get the ability to put your Pickful on anything. You don't get any of the tracking functions that you need to know and that you need to implement to be successful with your ads, right? Facebook ads, Instagram ads, right? This is where all the magic happens in the ads manager. But what we wanna do is we wanna take it up a step further, right? We wanna take it a step further and we wanna create a business manager. So we do have all those functions, right? Cause we're gonna need it. We're gonna need a pixel for our landing page. We're gonna need to customize our domain of those landing pages, right? So we could integrate it with Facebook and create custom audiences and we can create custom conversions, right? So those are the advantages of a business manager. We can do all that and that's the most important when it comes to tracking your Facebook ads and your ROI. So over here, as we come over here, right? All we wanna do is click on the three lines and go to business settings. And this is how you know that you do not have a business manager set up because as you click on business settings, let's see where it takes me. So it's taking me straight over here, right? So as you see the screen right here, we already know we don't have a business manager. So it's this simple. All we're gonna do is click on this blue button right here to the right, create account. And this is where we simply put down our business name. Now you can always change this. You could edit this, you can always change it but that's what I'm gonna do right here. I'm gonna just simply leave that name but then I'm gonna name this Alex realtor. And then Alex can always go in and change it. So this should be an email that you use to conduct business. We'll send an email to verify it. So let's see if I can get through it without that, yeah, okay. So let me put this in really quick, I'll be right back. Okay, so once you simply verify that email, right? You put your email in, you check Facebook right away, you verify that email, super, super important. Then it's gonna bring you to the new suite which let me just confirm this, allow, okay. So go ahead and confirm this. So as I'm coming in here, you guys definitely wanna confirm all of this. You can put your password in there which I'll do that part later. But yeah, if you have your Instagram account, make sure everything gets connected there. Okay, so by default, by default, this is where they end up bringing you. Now where you wanna be in my professional opinion, you wanna be back in the ads manager. I'm gonna show you today's tutorial, 2022. This is how people are still crushing it through the business manager. This is the new business suite and you can see certain stats here but as we go back to the personal page and we click on the home at the top and we go back to the news feed, right? So let me pull this back over here and over here on the left, again, we're gonna see ads manager. Now, here's what we wanna do. We wanna go back into the ads manager. We wanna go back into the ads manager and now on the top left, the top left, we're gonna see the three lines. So I'm gonna close out that other Facebook business suite. I'm gonna close that out. I'm gonna come over here back to the ads manager. I'm gonna click on the three lines and I'm gonna go to business settings. Now it's gonna bring me into a whole another page, right? Which I didn't have before, right? I didn't have it with my ads manager. So now look, now I come here. This is your business manager. So boom, I just set this up, right? To the top left, Alex Router. Now you can always change that and I'm gonna show you, you can always change that and I'll show you where to change that but that's the name of the business manager. So now as I hit this dropdown, now I hit this dropdown, we got the business account and then we have the personal account, right? So again, the personal account is simply the ads manager by default that is tied to the personal page, to you, to your business page, to you, to one account. That's one account, that's you. Now we have a business manager and again in the business manager, we now have the ability to add different ad accounts. So let's say for example, I wanna run ads for one business and then I wanna run ads for a different business. I can separate those accounts, those credit cards and those that ads spent and I can have it charged on multiple accounts. I can create multiple ad accounts. There's my Instagram account. There's where I wanna connect my Instagram account. The data sources now, boom, there's my pixel, right? There's my pixel. So as I go in and create landing pages, which is what you guys wanna do, you guys wanna for sure create landing pages, okay? As you go into 2022 and your marketing online, stop sending traffic to your pretty website. Your pretty website's not gonna do it for you in 2022. You gotta be taking people to a landing page. So whatever your offer is, you own a restaurant, you own a restaurant, start running ads to your local area on a free download. Hey, click here to download your free hamburger. One free hamburger on us, click now to download, right? You start running ads to get people to download something for free. You're an insurance broker, okay, run ads to get people a free download on insurance and what it takes to purchase and the pros and cons. You're a real estate agent, okay, great. Run ads and give away a free PDF of a buyer's guide and teach people in five pages on a PDF what it takes to buy, right? Simple, like this is our bait, right? So as you start to put out ads, as you start to make them enticing, as you get people to download free offers from your coupon access to a webinar, access to a PDF download, a free buyer's guide, a free seller's guide, that's gonna happen from a landing page, okay? So a landing page, simple webpage. Here's an example for real estate. Like if I was on Facebook, if I was on Facebook and I'm just kinda scrolling through Facebook, scrolling through Facebook and let's say I'm running an ad for, I don't know, for a property. Let's say I have an open house coming up this weekend and I'm running a Facebook ad. I'm running a Facebook ad and my whole objective is to capture leads. Let's get some people to this open house this weekend. Let's capture some leads. Let's get some name and emails. Let's get people to schedule appointments. Let's get people to schedule private showings. That all can happen from a simple page, a simple webpage, a simple landing page. So for example, as an individual is on the news feed, right? They're scrolling through the news feed on their computer, on their cell phone, whatever. And they're just scrolling through, scrolling through. And then all of a sudden we come across a sponsored ad. When that sponsored ad is here in the news feed and I click, I'm coming straight to a basic page like this. It's not my website. There's not a million things to click on. In fact, there's only one. And it's a yellow button, right? Simple page. This could be an open house. This could be a listing page, right? I'm promoting a listing. I'm running a Facebook ad. They see the ad, they click. They come straight to this one page. This is a landing page. So now, and so this is what you guys wanna be doing, man. No matter what the hell, whatever business, real estate, whatever. If you're trying to drive traffic online, you're trying to build a brand online, any type of personal brand, any type of business, you're driving them to a landing page. So I've been using Cartra since 2018. I use it for my landing pages, for my email automation. I use it for my online calendar. I use it for my digital courses. I use it to host videos. I use it for affiliate marketing. And that's pretty much all I use it for. And then I also use it to package up funnels and give them to clients. So that's why I have a lot of these pages already done. That's a listing. This other one is a seller guide. So anyone that jumps on Cartra with me, if you're in the real estate space, I have these funnels that I just give you. So there's a link in the description. ProfitwithCartra.online, activate a 14-day trial. I'll email you right away with all my contact information. We'll jump on a call. I'll literally take you by the hand and help you get off to a fast start. We'll transfer some funnels to your account for free and it'll help you crush it because this is how we capture leads, right? Driving traffic to a simple page like this where I'm giving away something of value upfront for free and exchange for that person's name and number, right? So that's how you capture leads, man. And that link at the top, that link at the top, if you're running ads, Facebook ads, Instagram ads, that link at the top has to be yours, your custom domain. And that's what you now integrate inside of Facebook. So inside of Facebook in the business manager, that's another advantage. Another benefit is that now over here, you can connect your domain. Okay, super powerful, super, super important. This is how Facebook starts tracking what's going on with your links. It starts tracking who's landing on your links, who's landing on specific links, right? It could be alexriltor.com forward slash buyer guide, alexriltor.com forward slash seller guide, alexriltor.com forward slash open house 777 Blue Ivy Road. These links need to be tracked. And so in Facebook, it's very, very basic, very, very simple. You integrate your domain and you start creating custom audiences around every specific domain, right? So I have a ton of videos, you guys. So if you're new to my channel, subscribe. My name is David. I'm out here in San Diego, been building a social media agency since 2017 and really just documenting what I do, social media marketing, Facebook advertising, landing pages. And so, yeah, cartridge just happens to be a great one that I've been on forever. And I run my entire online business. So this is what you wanna be doing with Facebook is integrating that domain. And then for sure, integrating it through your software provider, through in this case, it's Cartra. And then I have a whole video for that. So in fact, I'll link that at the bottom, how to connect the domain. But that's what you wanna do for sure. And then over here, over here in the business info, this is where I can change out alexriltor. So if I wanna change out that name, I can for sure change out that name. What I wanna do right here is I wanna make sure that the business page is connected. So I wanna make sure that this page is connected to the primary page, which let me pull that one up. Yeah, we'll use this one. We'll use this one. Okay, here's the middle of our question. The middle of our question is, okay, we're running an ad. What is the most important page that we're trying to get them to? So there's the ad. What is their number one, number one, number one objective? Is it to get me to stop and read it? Is it to get me to comment? Is it to get me to share it? Is it to get me to click? So I'm gonna book now or I'm gonna learn more. That one says book now. Let's see if we can find a different call to action button. Here's Kerbio. There's get offer, right? That's a get offer. Let's see if we can find another one. Here's a better help sponsored ad. This is a learn more, right? So again, the middle of our question is what is your number one objective? What is the most important objective? What are you trying to get that person to do? If I, which I am, I'm asking you guys, but if I just asked somebody one-on-one and I said, hey man, what's the most important page? Nine out of 10 times that person would say, well, David, it's to get them to click. Okay, so you're telling me the most important page to get people to. Is this one? The most important thing to get someone to do is click. Okay, interesting. Interesting. I would disagree. I would disagree. I would disagree. That's not the most important page that I'm trying to get people to. The most important page I'm trying to get them to is the next page. Is what page do they land on after they have just completed the action? So, showing you this real estate one, for example, let's say I'm running an ad on a listing, right? Let's say I'm running an ad on an open house. Let's say this is, boom, there's my listing right there, right? Or let's just say, yeah, yeah, yeah, let's go with, let's go with the listing example because I have a listing page here. Okay, let's go back. There's my listing. There's my listing. I'm running a Facebook ad. I'm running an Instagram ad. There's the text. They're sponsored. There's the image of the listing. They click. They come straight to this one page. So if you're telling me the most important objective, the most important thing that we're trying to get them to do is click. Here's what I'm saying. The most important objective, number one, the only reason why I'm running the dam ad is to not just get them to click, but to get them to click, opt in and land and specifically land on this next page. That's the second page. That's what we call a thank you page. It's what we call a confirmation page. It's a page that a lead lands on after they completed the action, right? And the action was to opt in. So that could have been an opt in for a free coffee. That could have been an opt in for a free seller guide. That could have been an opt in for a free listing, information on a listing if you're into real estate. That could have been an opt in to download your free health insurance guide, seven things to avoid before you get your life insurance policy, right? And that's a five page PDF and you're trying to get people to download it. You're running ads to capture leads and get people to download it, right? They land on this page. This is your custom conversion. So again, back to over here, that's why the business manager is so, so important because now we're able to really take it a step further and really, really, really leverage and maximize these ads. We get to tell Facebook, hey man, no dude, the number one objective is not to give them a click, no. Because if they click, you're telling me, okay, that's my number one objective. If they click and that's all they do. So I clicked, I landed here. That's all you asked for, right? That's what's gonna happen. So that's a traffic ad. A lot of people run traffic ads. That is a traffic ad with a traffic ad as you come over here to the ads manager and you go three lines and you go back to the ads manager and you run that ad, you click the green button and you run that ad and you run traffic. Traffic is telling Facebook, hey man, I'm just getting people to click. I'm just getting people to click. No dude, I don't need them just to click. I need them to fill out the damn form. I need them to land on the confirmation page because anybody that lands on the confirmation page, that's a lead, right? You can't land here by Googling it. You ain't gonna find this page, right? You only get to it once someone opts in. So I'm able to take this link, give it to Facebook, call it a custom conversion. And so as I go and run my ad, I specifically link that custom conversion to that ad set. And now Facebook knows, hey man, okay, David's not looking just to give people to click. He's not looking just to give people to the landing page. He's trying to get people to the confirmation page. He's looking for leads, he's looking for sales. So anyone that were to set up a custom conversion, it really is these three main objectives. So if your main objective as a business owner is to capture a lead, that's custom conversion. If your objective, so capture a lead, getting someone to download your PDF, getting someone to register for a webinar, right? That's mainly what the top marketers put out is either a free webinar or they're giving away some free PDF, some e-book, some free download, right? Okay, so that's number one. Number one, you're trying to get, you're trying to give me to download something. You're getting me to a webinar. You're capturing a lead, right? You're getting me to opt in for your listing. You're getting me to opt in for your open house. Your objective is to capture lead. To capture lead, that's number one. So if that's you, custom conversions. Number two, if you're in the business of making sales, you have a website, you sell products online. So physical products, right? You have a Shopify store. You have any type of online commerce website where you're selling products, necklaces, hats, hoodies, microphones, cell phone cases, whatever, right? And you're trying to drive traffic to make sales. That's custom conversion. That's number two. Number three, it's appointments. So if your main objective is to run ads to get people to schedule appointments with you, right? Custom conversion. Again, it's something you couldn't access with just your ads manager. That's why the business manager is so, so, so powerful. Okay, so now we got that out the way. That's the custom conversion. Once you have landing pages, then you take the link of the confirmation page and you simply integrate it. You set up a custom conversion. I'll tie that video down below as well, how to create a custom conversion. And you can definitely learn through that as well, but you wanna have your landing pages up. So prop it with cartridge.online, activate a 14-day trial and I'll help you with all the landing pages. It's the landing pages, the email automation and your online calendar. And then all these other bells and whistles, but really, again, if you're driving traffic online, it's mainly those three tools. Okay, so that's all in Cartra. So, and then also, yeah, there's the domain. So you would integrate the domain, get a domain through GoDaddy. Very, very simple. What you can do is just go into incognito window. So just click right here, go into new incognito window, go to Google and type in cheap domains. Cheap domains. Oh, shit, I can't even spell, dude. Happy New Year's, guys. And then as you come into incognito, what I'm looking for is I'm actually looking for GoDaddy, which I'm pretty sure on your end, I've done it a million and one times. So maybe GoDaddy is already flagging my ass. But when you go cheap domains in incognito, go straight from Google, you'll see an ad up here at the top for 99 cents for GoDaddy. There's 2.99, which is still only 2.99, right? I'm just a cheap ass and I'm trying to get it as cheap as possible. So I always would hack it and get it for 99 cents. So what I always do is make sure whatever name you're trying to bring to the marketplace, go and get the dot com. Go and get the dot com because you're gonna need that dot com to tie to your landing pages and to integrate with Facebook. Okay, so whatever dot com, whatever domain you wanna use for your ads, that's what you wanna do there. And then you could do your payment method here as well, you could put your credit card in. But really, I do the credit card through the ad account. Okay, so as I'm setting up the ad account, I do it through there. So now as we come up here to the top, click on the three lines, now we go back to ads manager. So that's the business manager, you guys. That's the business manager. I'll tie a bunch of videos in the description on how to set up the custom audience, how to install the pixel, how to set up the custom conversion. I'll tie those three videos down at the bottom because that's really what's next. But again, to really maximize those features, which are 1,000% required necessary mandatory, you have to be utilizing those features when you're scaling your ads. But before you even set all that up, you wanna have your landing pages. So again, profitwithculture.online, that link is in the description. Activate a four-day trial and I'll help you, I'll help you with all that. So now as I come to the ads manager, right now, I have these two different accounts. Now I have the top one, now I have the bottom one, and now I am ready to party. Now I'm ready to freaking crush it. Come in here, click on create, and then that's when we're gonna simply account info needed. So this right here, the email was sent, so hopefully she confirms that soon. That's why you wanna, once you've put in that email, make sure you verify it right away. And then as you come over here and set up that ad, what you guys wanna do, what you wanna do is you want 99.999% of the time you wanna be running conversion ads, okay? And that's again, mainly for those of you that are looking to capture leads, make appointments or make sales. If that's your number one objective with online advertising, then that's for sure what you wanna be doing, okay guys? So over now, that is your business manager. What I would do is I would bookmark it for sure, I would bookmark it from the business settings. So now as you come over here to business settings, you can bookmark it from over here and then you can just kind of have it here at the top and come straight into this part as you rock and roll. So in here again, you got your pages tied, you got the people, make sure the names right there and then you got pages right here. So there's the actual page, it's still pending, which is fine. And that we should have got access to that right away, but that's okay. So actually, yeah, she'll see it on her and that's fine. And then again, set up your ad account, set up your ad account, connect your Instagram account, the data sources, there's a pixel for your landing pages, there's your custom conversions for your thank you pages, the confirmation pages in your funnel, and then there's the brand safety to integrate the domain. I recommend getting the domain through GoDaddy and then down here, you can put your payment info here for sure and then business info, make sure you update all of this information right here. All right guys, so now actually, yeah, and then make sure you verify the email at the bottom. So that's it you guys, that is a Facebook business manager in 2022 and beyond. So again, if you guys are new to the channel, make sure you subscribe, my name is David. I'm out here just documenting, dropping day in the life content of what I'm doing for either my business or other clients. And a lot of times that's real estate agents setting up Facebook ads for the first time, setting up landing pages and sales funnels for the first time and really trying to scale their business online. So if that's you, if you're new to the channel, subscribe, smash the bell for notifications and drop me a comment below. Let me know where you guys are coming from and let me know how I can bring value to what you got going on. All right guys, over now.