 Welcome to this CUBE conversation. I'm Lisa Martin. I'm joined by Arez Berkner, the CEO and co-founder of Lumigo. Arez, welcome to the program. Hey, Lisa, thank you for having me. Great to be here. We're excellent. We're going to have a great conversation. We're going to be talking about the growing trend of using cloud native and serverless. But before we do Arez, give our audience an overview of Lumigo. Excellent. So Lumigo is an observability platform, basically allowing developer architects, the technology person in organization, to understand what's going on with his modern cloud, with his serverless, with his cloud native application. So at the end of the day, Lumigo as a SaaS platform allow you to know what's happening, get visibility, and be able to get to the root cause of issues many times before they actually hit your production. I saw on your website in terms of speed getting up and running quickly in four minutes with four clicks. Tell me how developers do this that quickly. Yeah, that's actually a great point because in general, when we talk about the modern clouds, people are really fed up with deploying agents, long processes of servers. And more and more we see the trend towards APIs, toward code libraries. At the end of the day, at the heart of Lumigo, we build a very strong automation engine based on APIs, based on Lambda layer integration. And this allows a developer to basically connect Lumigo via the APIs in couple of clicks, doesn't require code changes, deployment of agents, deployment of services. And this is why it's so fast because it's lightweight. And that's a trend of many services of serverless. And Lumigo is another stone in that wall. Excellent, lightweight key there. Define serverless, what is considered serverless? Don't get me involved in dispute of those definitions, but I can share my view, but this is anyone I would say have its own definition. But the main concept that I see serverless is at the end of the day, really like it says, serverless, you don't deploy a server. You don't rent a server, you don't manage a server, you don't deploy an operating system, you don't patch a server, you don't take care of scalability, of high availability. Basically all the chores of managing, of maintaining a server basically go away. Now, they don't really go away. Somebody else is dealing with them. So there is a server, but it's not your server to manage. And that someone is a cloud provider, is Amazon, is Microsoft, is Google, is IBM. And this is how I view serverless. Basically a managed service that doesn't require to deploy or manage a server and you use it via APIs. And if you think about that, in the past, when serverless started 2015, serverless was function of the service, Lambda's AWS started that. But today in 2021, serverless, yeah, it's function of the service, it's Lambda's, but it's also storage of the service, like S3 and data as a service, like Snowflake, like DynamoDB and Q as a service, like SNS, like Eventbridge, like Kinesis and even Stripe, payment of the service and Twilio and SendGrid. So all these API-based services that you just consume and they're like Lego pieces that you connect together and you just connect and you go and you start working in the app and running, this is how I define serverless today. And that's basically allowing you to run any application today with zero servers. That's a great definition, that nice and clean. And I think the Lego bricks really kind of clicked in my mind when you talked about that. Let's talk now about for business-critical production applications. What are you seeing in terms of adoption of serverless for those cases? That's a great question because I think that we're in a critical point of time in cloud native, in modern cloud, in serverless market. And I think it's an evolution. When we started again, back in 2015, serverless were just one or two services, but we got to a critical mass of services, including DynamoDB as an S3 and Lambda as an event, all the other services and step function that basically allow you to build your application based on serverless. And this critical point of the architecture of serverless being mature enough, being wide enough to allow you to do what you want, to have the confidence running serverless in production, to know that you have the tooling that you used to have in the past to monitor, to debug, to secure it, to understand cost. All of this are really coming together this year. We actually say this year, a bit of an end of last year, but this is what's driving a trend in the industry. I think it's still not known enough to many of the organization or not wide enough or not public enough, but our customers are focused on cloud native and serverless and we've seen a dramatic change in the last six months. And the main change is organizations that used to play around with serverless, that used to do non-business critical usage of serverless because it's easy because it makes sense because it fast. All of a sudden they got the confidence to do that with their business critical application in production. And this is a shift that we're seeing and that goes many times with a technology maturity. You start, you play around with something, it makes sense, it makes sense, you get confidence and boom, this become more and more mainstream technology and we're at the verge of that. In terms of a catalyst for that confidence, do you think that the events, the world events of the last 12 months and this acceleration of digital transformation, has that played any part in the maturation of the technology that's giving customers the confidence to adopt serverless? Yeah, I think it's fascinating what we're seeing because I think the last events really push organization to innovate because of different reason, because they don't have the headcounts or they need to reduce the maintenance they do, they need to reduce the developer headcount, the DevOps headcount, they need to reduce costs. Serverless is running only when it need to run. So you pay only for what you use. So this is another method that our customer, for example, reduce their costs. So I think beyond the maturity of the architecture, the push forward for optimization for lower usage or lower usage of engineering force really pushed serverless forward. And this paradigm, once it worked for one team, it's viral. It's viral within organization and across organization. So this team managed to reduce 50% of the cost and 70% of the developers that need to maintain the production, let's duplicate that. And let's do that four times and five times and 10 times. And this is the point in time that we are. So that's a trend and I think it's very much impacted by the world economics. Interesting that trend of virality. Let's dig into, you mentioned a couple of benefits. I heard reduction in total cost of ownership or costs. Talk to me about the Lumigo solution, the technology and what some of those key benefits are that it is consistently delivering to your customers. So I think the basic is that serverless makes a lot of sense, economical maintenance. That's why the cloud providers are putting so much effort and power in delivering more and more serverless maturity. One of the challenges that we see for almost any organization adopting the new technology it goes back to we understand the values but at the end of the day, I need to make sure that if something goes wrong in production I will know about it and I will know how to react and fix it in a matter of minutes. Cause that's my service, that's my business. And I know how to do it in a server world where there's one server or three servers and everything running in the same server. I have the tools for that. And I want to go serverless. I want to not go cloud native but all of a sudden there are dozens of services that I consume via APIs and they are part of a bigger picture of my application. So I'm lacking many times the confidence, the tools, awareness of something goes wrong, I'll know about it and I'll be able to fix it. And this is where Lumigo comes in. So we build Lumigo from the ground up to be very much focused on the modern cloud, on serverless. And that means two main things that we provide for customers. One is, I would say one thing, we provide confidence. You can use serverless in production and you can rest assure that if something goes wrong, we will be the one alerting and we'll give you all the information to debug it. Then we do it with two main things. One is the visibility that we create. Because we're connected to the environment, we alert on things that are relevant to serverless. It's not about CPU, it's not about IO, it's about concurrency limits. It's about cold start, it's about timeouts. It's about a reaching duration limits. These are the things that we know to alert you about. It's very specific to the serverless services. And it's not a generic metrics, it's serverless metrics. So that's number one, visibility, get an alert whenever something is about to go wrong. But what do you do then? Let's say I have one million invocations a day and one of them is actually, I have a trigger, something went wrong. And this is where Lumigo allow the developers to debug. Basically, you click on a specific issue and Lumigo tell you the entire story of what happened from the very beginning in the API gateway, triggering a lambda, writing to DynamoDB, triggering a lambda. It tells you the entire story end-to-end of what happened with that specific request with inputs, with outputs, with environment rivals, all the things that developer need in order to debug, to find the root cause and then fix it in matter of minutes. And that's the game changer that allow those organizations to run serverless with confidence. You talk about confidence, it's a word that I hear often when I'm talking with customers of vendors. It's not something to be underestimated. It's incredibly important that technology provide that confidence, especially given the events in the last year and a half that we've seen where suddenly folks couldn't get into data centers for example. Talk to me a little bit about some of the customers I saw from your website, some great brand names but talk to me about a customer that you think really not only has that confidence that Lumigo is delivering but is really changing their business and their approach to modern monitoring with Lumigo. Yeah. So there are several interesting, I'll choose maybe one of the more interesting cases a company called Metronic. It's one of the largest medical devices companies in the US and it's very interesting because they have an IoT backend. Basically they have medical devices around the world that send IoT information back to their cloud and they get metrics, they run machine learning on that and they took a strategic decision to run the system with serverless because it can scale automatically because it can deploy one more million devices and they don't need to change anything in many, many other benefits of serverless. And we met them back in the end of 2019. They were looking for exactly a solution that allows them to get issues and drill down to analyze those issues. And they were just in the beginning, in the early days they had 20 million invocations request per month. They knew they're gonna scale, they knew that when they scale they cannot correlate logs and try to understand what happened manually, they need a professional tool. And this is where they started using Lumigo. And today, a year and a half after they reached one billion invocations a month. Again, the same concept, IoT devices, medical devices, sending metrics and information for the backend for processing. And today, Lumigo is monitoring everything in that environment and alerts them from you're about to have a problem or you have an application error or you have high latency, you have spike of cost, all of that are covered by Lumigo. And the developers, once they get this to slide to PagerDuty, we're just able to click on it and drill down and see one by one request that created the trigger that alert. And they can understand, again, the inputs, the output, the logs, the return values, everything I call it, debugging heaven. Because it's always there, it's always postmortem. You don't need to do anything. At the same time, you get the visibility and you can fix it because this is their production. This is their business critical application. Debugging heaven, I love that. That's for developers, that is probably a nirvana state. I want to wrap up Arrez, just giving our folks in the audience an overview of the relationship that Lumigo has with AWS. AWS is one of our strongest partner. I think there's a great synergy working with AWS. We've been partners for the last three years. And I think the reason for this, we're still, AWS has tens of thousands of partners. I think that this partnership is specifically strong because there is a win-win relationship over here. On the one hand side, Lumigo is very much invested on Amazon. Our customers, mostly Amazon customers and we're providing confidence for those customers to run serverless in production and answering the need of the customer. And this is also the win for Amazon. Amazon is basically have a great, great technology of serverless, but the lack of visibility, the lack of confidence is hindering the adoption. And Amazon decided to work with Lumigo saying we'll develop the core, we'll develop the services, we'll develop the serverless architecture and you can use Lumigo for monitoring, for debugging for everything that you need in order to run that in production. And that's have been very, very strong relationship that just grows as we develop together. And it's been on working together, with customers, introducing customers, but also on the technology level. For the audience who sees Amazon announcement on serverless, many times Lumigo is a design partner, is part of the announcement of Lumigo was a design partner and a launch partner and support the new feature out of the box. This is because we wanna get the support as soon as possible, as soon as new features are released. So that's what we are today. It sounds like a very collaborative and symbiotic relationship. Arez, thank you for joining me on the program today, talking to us about some of the trends in serverless, some of the things that are catalyzing adoption, that visibility, that confidence that Lumigo delivers to its customers. We thank you for your time. Excellent, thank you very much Lisa, have a good day. You too, for Arez Berkner, I'm Lisa Martin. Thanks for watching this CUBE conversation.