 Hello, my name is Jeffrey Fetridge. I want to thank you for considering me for the National Design Awards. You're looking at my work and my application now. And I thought this video was a chance to talk about what I think is really important to my work, which is the way I work. And I touched upon it in my statement that from the beginning I called myself a designer and ran my studio as a design studio. And early on that decision came out of not just the type of work, because of the type of work I was doing, but because I knew that I wanted to reach deeper into the creative process. That instead of just meeting briefs, I wanted to participate in writing the brief for projects. And being a designer, I saw as a way to work really autonomously and to really work in any way that I wanted. But it didn't really mean anything, that the benefit of graphic design being kind of a vague description of working as a visual artist, I saw that as a real benefit. So I've always kind of functioned in that way and worked in various, my studio's basically just been me an assistant at the most. And it's given me the ability to really change and adapt as my work has grown. And I've seen where the work is leading me and I can let the work really lead what I chose to do in my career. And I think that is probably what I've given most to design in my time. And that I feel like I've been someone who's helped define what being an independent designer, working alone or in a small studio means in our time. So anyway, thank you again.