 There's times where you actually throw out the nutritional science and biological science out the window because the behavioral science comes in. It's another factor. That's what makes this really difficult for the consumer is that somebody can be, you know, touting the right nutritional science, right? Or the right exercise, exercise science or biological science or physiological science, like they could be touting the right information in regards to that, but if they're not factoring in the behavioral psychology that's connected to that person, it's still not complete. There's many times where the behavioral psychology is going to trump that. If somebody asks you what's the best form of cardio for me to, let's say, I want to get in better cardiovascular shape. What's the best piece of cardio I can use? My question to them, which one do you like the most? As an experienced trainer, I know consistency over long periods of time is that's the biggest challenge. So let's first start with what you like the most. That's probably the one that we're going to pick because it's the one that you're going to do.