 Welcome to JSA TV and JSA podcast where we're covering the latest stories trends and innovations from leaders and global connectivity Real estate and the networks within I'm Candice Ipo's with JSA and I'm here with Duke ask on sales director with at north one of the Great Nordic data center leaders. So we're really excited to chat with them today. Duke. Thanks for joining us Thank you for having us here. Yeah, absolutely. It's a pleasure So first of all we know that you're about to give a case study presentation in a couple hours here at the event So we were hoping you can give us a bit of a preview It's about kind of the intersection between Sustainability and profitability. So if you could just chat through that a little bit with us Well, yeah, we're gonna hold a little case study here What we're really looking at is long-term profitability and cost efficiency together Short-term your cost could be a little bit higher, but your long term cost will be much lower That's that's the goal of it and when we're talking about the costs. We're also talking about Holistic costs not only the cost of running an efficient data center But the cost of customer acquisition is we seeing that the consumer demand is for long-term solutions Yeah, and you can't cut our future generation's costs. Yeah. Yeah investment. We're doing. Yeah, absolutely I love that so so one line that really kind of stands out from that case study with BMP Is that it proves that green means cost efficient, which is what you're chatting about So and at north is really able to achieve both which is impressive. So could you tell us any more about that? Well, what we're seeing is that if we can work on the circular economics and ensure that we have a respectful use of Our national resources human resources and think about the future. Not only our short-term gains We've got a much better proposition to the market I appreciate it and when we can quantify it Customers can buy it. Yeah Okay, love that and in other recent news out of at north the company recently acquired Compu, which is the very exciting this had just happened at the end of August So we were hoping that you could just give us a little bit of an update on that I know a several new hires came as part of that And and tell us what our audience can expect from at north over the next year or so well at north We're in a tremendous growth phase Acquiring compute gives us more human resources in the HPC as a service part they add Value to our stack higher up above the above the bare bones infrastructure So we're really glad to have them on board and we see some great value coming there With the new hires what we've added some more talent to our human resource pool as Any company it's about the people so you have the right people people that want to drive things They can make things happen. That's where the magic is and the overall the company well I think keep an eye on us. We're gonna be a power player in the Nordics It's gonna take us two three years, but we've put all the puzzle pieces in place So stay tuned for using our services. Yeah, absolutely. Hey more human Resources is always a good thing, right? Excellent so great chatting with you. We'll see you around the conference and good luck on your case study presentation here in a few hours and To our audience as always happy networking Thank You Candice