 exchange for media. A name synonymous with the latest news about the advertising industry in India. The exchange for media group set up in 2000 has the most credible media platforms covering the entire advertising, media and marketing domain with its highly acclaimed digital, print and on-ground assets. The group's flagship news portal exchangeformedia.com reaches over 6 lakh subscribers who are the first to receive breaking news in the industry. The buzzing website not only covers the news but goes beyond the obvious to bring in a fresh point of view. Impact, the weekly news magazine from the group is the most widely read business magazine in the advertising trade within depth analysis and news based features providing perspective to key happenings in the industry. The monthly pitch magazine provides a ringside view of events unfolding in the marketing landscape along with media and advertising. Another monthly magazine Realty Plus is a market leader in repertoire on the real estate industry. Today exchange for media is not only a leading publisher in the domain but owns the IP of more than 50 events spread across Mumbai, Delhi and Bangalore making it a powerhouse of information and knowledge sharing. Exchange for media has curated and launched some of the most successful IPs across marketing, digital, TV, print, radio, mobile, OOH and PR. The impact person of the year, exchange for media conclave, Indian digital marketing awards, tech munch, rich CMO summit, India marketing awards, prime time awards, Indian content marketing awards, golden mics and bar are some of the group's top notch events in addition to niche bespoke events and round tables curated especially for discerning clients. Exchange for media events attract stalwarts as speakers along with the loyal audience comprising of leaders, trendsetters and opinion makers. They are the perfect networking platform for the entire media and advertising industry. No wonder exchange for media group publications and events have high credibility and reach and are the destination of choice for agency, brand and media professionals across the industry. Exchange for media Covering a range of topics, BW Business World events look to create a strong narrative around smart cities, digital India, healthcare, Swachh Bharat, human resource issues, education, banking and finance among others. The world is first changing, best practices are available now on the net because development has become a focus in the whole of politics. BW Business World events provide a speaking platform to the voices that matter. You don't have to be a technologist, you need to understand how technology influences the world. Mahatma Gandhi was a great man, he was the leader of the freedom struggle. We believe that e-governance and IoT will play a very, very important role. BW Business World is an excellent exhibition platform that helps you showcase your services to the right audience. To be a part of our legacy, write into us at partnerattheraidbusinessworld.in. Good evening. Well, let me start again. Ladies and gentlemen, these are the biggest awards, the inaugural edition. So let me once again welcome all of you. Good evening, very warm welcome to all of you here to the inaugural edition of Exchange for Media's Mark Tech India Awards 2021. These awards aim to recognize companies transforming the landscape and possibilities of marketing through technology. The nomination is open for technology companies, technology providers, solution providers, vendors, agencies, brands, consultants, client-side marketers, as well as working towards making more effective. So it is that time. My name is Khyati Kawa and I will be the host through this evening, with all of you celebrating the martech. And now I would request, we have with us Mr. Nawal Ahuja and I would like him to come forward for the inaugural edition of Exchange for Media, Martech Awards. As some of you who are part of the industry might know, this initiative of engaging with the marketing technology industry through marketing martech practices was started by us pre-COVID in 2019. I remember 2019, August was our first initiative on martech. And, you know, we all talk about digital, we all talk about digital advertising technology and how the world around us has become so digital and tech focused. What has also increasingly happened is that over the last three, four years, the roles of marketing brand manager, a CMO and the CTO have kind of become very joined together. I recall in 2019, when we did the first martech conference, a large number of brands said to us that their role these days incomplete without significant intervention from a CTO or a CIO. And many presentations at the conference were joint initiatives of a marketer and a CTO because both of them complete the entire sort of approach towards data analytics and marketing and technology. Marketing has become so dependent upon data and analytics and technology. Today, I was reading a story about how Droga 5, the world famous advertising agency started by David Droga many years back, was acquired by Accenture. And recently, Droga was, David Droga was appointed the CEO of Accenture Interactive, which is many times bigger than Droga 5. And the fact remains that a lot of advertising agency which have been working with brands, with marketers are now also finding themselves being completely sucked into this technology ecosystem of data analytics and the associated tools. So here we are with our first edition of martech awards. Last year, while you know, COVID was in full force, we started our, this is the only initiative which we sort of did regularly under a banner called martech Fridays. We have our colleague and our president Mr. Sunil Kumar to thank for this. It was his idea to create a series of initiatives. And I think that's initiative ran for, if I'm not mistaken, four and a half months, we did almost 20 or 22 martech Friday initiatives where we covered almost every topic under the sun. And as I said, martech has become so synonymous with the, you know, what's happening in the tech space. This year, as you will know, from the awards, we have broadly three categories. One is technology providers, the other is for industry and people and third is for user martech. So pretty much they cover large number of initiatives that are happening in this domain, or the companies and people who are behind these. Some of the categories which got a lot of traction naturally are related to AI, a best use of artificial intelligence, best use of martech or social or influencer marketing, influencer marketing, as we've all been seen, all seen in the last year and a half has really taken off. In fact, as exchange for media, we've launched a fresh event on influencer marketing, which is taking place on the 17th of this month, virtually again, we have a day long conference followed by awards. And in the first year that initiatives managed to get almost 600 plus entries. So that tells you the kind of, kind of money attention that influencer marketing is gaining. The third category that we've seen a lot of traction this year is the, is best use of martech for consumer engagement. So these three broad buckets in which we've got a lot of traction naturally, a lot of work is going in those categories. And as we move into the next year, we will look to expand these categories, cover more work, martech is a area where significant and very rapid expansion is happening in terms of the work that is being done. So every few months you need, you see new kind of work coming in. And our aim is to naturally cover a lot of those initiatives, look at and recognize the best work and best practices that are happening in the domain. So with that, thank you again for joining us. I also like to thank all the jury members who gave us their time to judge the entries, starting especially with Abhay Singhal, the chair of the jury and co-founder of InMobi. He's right now in the US, so he's not joining here live, but I'm told there's a recorded video from him. We kept him awake whole night, almost the entire night on the jury day. Thank you to all the other jury members who spent time and some of whom we are who are here. And my congratulations to all the winners. And I look forward to enjoying the evening and felicitating the winners. Thank you so much, Kyaati, back to you. Thank you so much, Mr. Ahuja. So you've just heard from the co-founder of Exchange for Media Group, Mr. Ahuja, taking you through the first inaugural martech awards, the categories, what we are expecting, and of course, the awards. Ladies and gentlemen, before we move forward, we will take you through a short audio version of the awards and doing process. Can you have the audio version, please? Welcome to the inaugural edition of the Exchange for Media, Martech India Awards 2021, and one of its kind virtual commemorations. The awards aim to recognize companies and people who are transforming the landscape and possibilities of marketing through technology. The nominations were open for technology companies, technology platforms, solution providers, vendors, agencies, brands, consultants, client-side marketers, individuals working towards making Martech more effective. The nominations were received under three broad categories, namely technology providers, industry and people, and use of Martech. The grand jury went through all the shortlisted entries and chose the winner of the gold, silver, and bronze awards in each sub category. The Exchange for Media Martech India Awards 2021 probably presents the jury. The jury was led by Mr. Abhay Singal, co-founder, in-mobi group and CEO, in-mobi marketing club, and it consisted of some of the biggest names of the industry who are respected and have in-depth knowledge and understand the role technology plays to make marketing efforts more effective. Abhishek Joshi, CMO, Emmitt's player, Adrian Watkins, growth and marketing director, ad colony, Amit Rella, director and co-founder, M-Filteret, Ashwin Belode, partner, Deloitte Digital, Netindhapra, India lead, growth markets, Oracle, Swati Bhadacharya, chief communication and brand officer, Bajaj Group, Sai Narayana, CMO, Ayesha Bazar, Tarun Jha, head of marketing, Shkoda, Anil Chilla, chief digital and data officer, Laurel India, Atin Jhabra, VP, marketing, Schneider Electric, Gaurav Mehta, CMPO, Zupin, Nachike Deon, head of sales, India, double verifying, and the amazing Oberoi, director, agency partnership and sales, Google. Exchange for media, Matic India Awards and the duty board congratulates all the winners. Now, ladies and gentlemen, we would like you to address your Mr. Abhishek, the co-founder in Mobi to share his thoughts on and his perspective. We begin by welcoming you all and congratulating all the participants and the winners. Unfortunately, I am unable to be with you live due to time zone challenges. However, I hope to be able to share my excitement and communicate my appreciation through this message. From the chair of the jury, I had the opportunity to witness some really remarkable work all around. Thank you all very much for your efforts in pushing the boundaries of what is possible. Having created in Mobi over the last 14 years, I have had an incredible opportunity to witness and contribute to the phenomenal growth of Matic in the world. Marketing and advertising today sits at a perfect confluence of creativity, technology, and analytics. Matic is truly democratizing what is possible and it is powering the new abilities for the brand to connect to its consumers. In an extremely cluttered and noisy world, it has become even more important to be extremely precise and effective in the way we communicate. Thanks to all the platforms and the solutions that are available to us, marketers can be the true entrepreneurs in reimagining the present and planning the future and bringing the meaningful impact to their businesses. It was an incredible chance for me to witness and see some of these examples up close. Members of the jury and I had an incredibly tough time to select the winners amongst equal and to ensure that every innovation, every effort, and every outcome is duly considered and rightly represented. I would like to thank all members of the jury for supporting me in this extremely difficult process and would again like to congratulate all the winners. In the end, I would like to conclude by congratulating Anurag and the entire Exchange for Media team for organizing this much needed event to highlight the creativity and impactful work in this space. The more we celebrate the winners and their achievement, the better it is for our industry. As a country that is growing at its seams, we need to find solutions to our own problems and celebrating the unique Indianness in our solutions is a great beginning. So with that, thank you very much to all of you and congratulations to all the winners and carry forward with the great work. Thank you. Thank you. Thank you so much, Mr. Singhal. Firstly, for sharing your thoughts while sitting away. And now, ladies and gentlemen, the moment you all have been waiting for. But before starting with the awards night, of course, we would like to request all of you to create the buzz as this is the inaugural edition of the Martek India Awards. So use the hashtag E4M Martek India Awards, tweet to us, put out your winning shots on Instagram or any other social media platform, but join us in the celebration. The jury of course had the cruelling task of crowning the winners from a marketplace so vibrant, relatively new and full of innovations and evolving with each passing day. The jury as we mentioned was an independent panel of professionals from across industry categories. We are thankful of course to all our jury members for giving their precious time and valuable inputs in the judging process. And here, ladies and gentlemen, we have with us one of our jury members who's joined us live. And it is a pleasure to welcome Mr. Nithin Thaburiya. Request you to please switch on your camera and mic, sir. Hi. Hi, Cathy. How are you doing? Very well, sir. Very warm welcome. Thanks. Thanks a lot. I really appreciated the time that we spent on the jury. The jury process was very involved, involving in complex because the contestant really went above and beyond. And as Abhay said, Martek is the casper where it is giving people that flexibility and the options to go above and beyond and really make a difference to the world. While we deliberated on a lot of cases and decision making was very difficult, but we looked at all pros and cons and it was definitely a very involving and invigorating discussions with fellow jury members. Finally, congratulations to all the winners and whoever did not make the cut in no way their entries were any lesser. We just had to make a decision. Thank you. Thank you so much, Mr. Thaburiya. Firstly, for being part of this independent jury panel and for being here and giving your encouraging words. Thank you so much. Yes, ladies and gentlemen, to start with our first Martek India Awards 2021, we're going to start with the first broad category, which is technology providers. We're going to start with our first category under it, which is India founded Martek Wender of the Year. I hope all of you are ready and excited. Like I've mentioned, do not forget to create the buzz online. We are talking about Martek, of course. We need to create the buzz online with the hashtag E4M Martek India Awards. Let's see who is taking away the India founded Martek Wender of the Year Award. Can we have the A.V. please? Our first broad category of the evening is technology providers. The first category in the segment is India founded Martek Wender of the Year. The special jury mention of what goes to and the gold of what goes to. Thank you, exchange for media. On behalf of the entire living age team, it's a pity we're not able to walk up to the stage to hold up the trophy. We're really excited about the impact we're making with all of our clients and partners. The Martek Awards are a great platform to bring these ideas to the mainstream. I'm sure we'll together drive a lot of action for more brands to engage better with their customers, retain them and grow profitably. Cheers to the entire E4M team for having pulled this off. Thank you. Many, many congratulations to the winners. And yes, we do miss the thrill of being around each other and walking up on the stage. But the circumstances are such that we stay in the safety of our homes and still create the impact. So with that, ladies and gentlemen, we're going to move forward to our next category, which is marketing automation vendor of the year. Let's have a look at who the winner is in this category. Next in line is marketing automation vendor of the year. And the special jury mention award in this category goes to and the gold award goes to. Hi, everyone. I just want to express my heartfelt gratitude from Team Web Engage to the E4M team for organizing such a spectacular award and event, which is the E4M Martek 2020. It also gives me immense pleasure to see that marketing technology is finally coming of age in India. And brands are realizing the importance of retention marketing. So we'll continue to help scale brands and educate them more on the retention marketing space. And thanks once again to the entire team for recognizing Web Engage's efforts in building out a company to help brands grow faster. Thank you. Thank you and many congratulations to the winners here. With that, ladies and gentlemen, I hope all of you are already tweeting using the hashtag E4M Martek India Awards. If you haven't yet, then start it right away. While I welcome one of our jury members here, Mr. Anil Cheela, Chief Digital and Data Officer, L'Oreal, who will talk about the jury process and advice to the industry. Can we have the audio visual, please. It's very interesting. I must say, you know, the kind of entries that we've seen, you know, obviously, you know, some good, some very good and some not so. And I mean, what's what's really, for me, good to see as a marketer is the evolution that we are seeing in in this space, right, in the Martek space. So the quality of entries is really, really good. So I really, you know, enjoyed going through some of the, you know, the case studies that were entered in here. And I think as a part of the jury had quite a bit of discussion around which ones should be the ones that should that sort of are a notch above and which ones aren't. So really interesting. Yeah, I'll say on on an average, you know, I think really, really good in terms of, you know, the depth and the quality and the effort put in by a lot of the entrants in here. Having said that, you know, I think we did see close contests in a couple of categories. But then, you know, in others, you know, there was a very clear difference between the winner and the rest, right. So yeah, I'll say it depended on the category. And yeah, so some of these actually had, you know, very, very close, let's say contest. Well done. I think keep up the good work. You're showing why, you know, India is, you know, sort of going or evolving so fast and maturing so fast within the Martek space, right. And I think you are the examples of that. For the people who have not won, I think I'll say, you know, you made a good effort. Having said that, I think, you know, the difference between you and the winners was not a lot. There are a few areas where, you know, the concepts, the ideas and the benefit and then the actual impact, you know, if, you know, these three, four areas, you know, that they can, you know, sort of further work on. And then, you know, I'm sure they will be on the podium next year. Thank you. Thank you so much, Mr. Chulal for those kind words. And with that, ladies and gentlemen, we are moving to our next award, which is Enterprise Martek Wender of the Year. Let's take a look at who the winner is in this category. Our next award is for Enterprise Martek Wender of the Year, and the gold award goes to everyone. My name is Aditya Bhamati Party. I'm the founder CEO of First Hype. First Hype is a full-stack customer data platform that helps consumer marketing companies take control of their customer data to drive delightful customer experiences. I would like to thank the jury for nominating us for the Enterprise Martek Wender of the Year award. You know, thank you Exchange for Media for organizing this wonderful event. And I'd like to thank our customers, our entire First Hype team for making this happen. And it means a lot to us coming at this juncture as a young platform company that's in our early days of global growth. So thanks again. Thank you and many congratulations to you. I hope all of you are sending out your best wishes to the winners and the winners are taking those victory shots and tweeting using the hashtag E4M Martek India Awards. Moving forward, we'd like to call in another jury member who is Mr. Gaurav Mehta, CMO Zupi, to join us and tell us his views on the charging process. Martek, like people's understanding of Martek, I'm like, you know, there's a lot of fancy terms flying around. I'm like, you know, that can go from like, you know, from an expert level to a novice level. And there's a lot of like space in between. There's a lot of gray area. So till the time somebody doesn't come up with a platform where the right view of Martek is being discussed and appreciated and honored, people will have like, you know, 10 different views of what we are discussing about. So I think what Exchange for Media has done in order to bring a uniform understanding of Martek is admirable and much needed. So that's why I liked this particular award. I think it's much needed. I think in a couple of categories, it was very unanimous. I think the winners kind of just outshone everyone else. I mean, their understanding and deployment of Martek or what they're building was way superior to others. And I think, as a jury, all of us were on the same page almost instantly. Or a lot of others, I think there was a lot of subjectivity because of our own individual experiences of how we looked at the case studies. And that's where I think we needed a little bit of cajoling from each other. But I think it is quite interesting. There's a lot of places we were absolutely, absolutely unanimous. And there were a couple of places where we were not in line with each other. But then that's the fun. I mean, we were looking at things from our own point of view. And he had tried to understand what the other person's point of view on the same point was. So it is quite interesting, especially the one where we were just getting into a discussion with each other where we didn't agree with each other. I think that taught us much more than the unanimous choices. Just the fact that people are trying their hand at becoming a better growth professional, better marketer by using what Martek has given us is a win-win for me. So the color of the medal or the positions really don't sift the winners versus the also rants for me. The fact that they are starting to experiment with this is like the single biggest takeout for me. Because the interesting bit wasn't that was that we didn't only see entries from digital businesses, there were a lot of offline businesses also that were coming in. And that is so heartening for us to see that people who are not necessarily born into the whole technology era are also trying to embrace technology. So I think I'm like, there's a lot of inspiration to take from people who are participated, more from people who are not digital natives. Thank you so much, Mr. Mehta, for those very encouraging words and putting the context of the judging process as well. Moving forward, we are going to our next category, which is marketing analytics or reporting vendor of the year. Let's take a look at who the winner is in this category. We have marketing analytics or reporting vendor of the year. The gold award in this category goes to... Hi, I'm Sanjay Dressel, general manager for India, Southeast Asia and ANZ at Epspire. First of all, I'd like to congratulate Exchange for Media for doing an amazing job over the years for this ecosystem around this region. I would like to thank the entire jury for choosing Epspire and awarding us as the marketing analytics and the tech stack provider for the year. This is really a proud for me and my team. I express my sincere gratitude to the jury and all the decision makers. Last but not the least, I would also like to express my gratitude to the entire team at Angel One, especially Prabhakar Sir, Dinesh Bhai and the entire team for showing amazing amount of faith and trust on Epspire, our products and services. This wouldn't have been possible without the patronage and support that we have had from you. Thank you for choosing us and partnering with us over the years. Thanks a lot, Exchange for Media once again. Thank you. Many congratulations to the winners. With that, we're moving to our next subcategory. They say content is the star. And why not? These days, content is the star of every marketing strategy. Well, which is why our next subcategory is content marketing tech vendor of the year. Let's take a look at who the winner is in this category. Next up is the important award for content marketing tech vendor of the year and the gold award goes to Many congratulations to the winners Zirka here. With that, we're moving forward to our next category. Ladies and gentlemen, do not forget it is the inaugural edition. So we'd love for you to help us create the buzz online as it is the Martek Awards. And of course, if you're winning it, do not forget to share the winning shots and let us join in the celebration by using the hashtag E4M Martek India Awards. With that, we're moving on to the next set of awards. Coming up next is the category emerging vendor of the year. Let's take a look at who the winner is. Next up is the emerging vendor of the year. Less than three years old on July 31st, 2020. And the gold award goes to Again, many congratulations to the emerging vendor of the year. Moving forward to the next category, which is MSME Martek vendor of the year. Let's take a look at who the winner is. Our next award is for MSME Martek vendor of the year. The gold award in this category goes to Thank you, exchange for media. On behalf of the entire living age team, it's a pity we're not able to walk up to the stage to hold up the trophy. We're really excited about the impact we're making with all of our clients and partners. The Martek Awards are a great platform to bring these ideas to the mainstream. I'm sure we'll together drive a lot of action for more brands to engage better with their customers, retain them and grow profitably. Cheers to the entire E4M team for having pulled this off. Thank you. Thank you and many congratulations to the entire team of web engage. Many awards taken already and let's see if they're going to win more. But till then we're moving forward to our next category. Of course, is the biggest one. We're talking about social media. We are on social media all the time. Here it is, the social media tech vendor of the year. Let's take a look at who the winner is. Our final category in this segment is social media tech vendor of the year and the gold award goes to I'm delighted to hear that affinity answers has won the award for MSME Martek vendor of the year. Thanks to exchange for media and the jury for this recognition, particularly at this moment when businesses and industries look to recover lost traffic while identifying new prospects. Thanks to our client, great learning for giving us the opportunity to boost their campaigns and congratulations to the entire affinity answers team on this great achievement. Thank you. All right, moving on. Let's find out the next category and the winner with this audio visual. Can we have the AV please? Martek is the future and AI and VR and AR are really all the things that we are now depending on to make sure that our marketing campaigns are successful. So this is a great move, much needed in today's day and time. So actually it's a great thing that you've done. Yes, absolutely some really, really great entries. And if you've been in the room, you've seen that most of the jury kind of confused about what to do on some of the categories. So some really great entries, great quality, especially for the first time, I think you've got some really, really great entries. So I'm really enjoying doing that. I'm learning a lot in the process. So thank you. It's actually a great session that we're having. Well, not everybody can win. And that doesn't in any way mean that the person who didn't win is any less, because you know, it's a process, there are analytics around how we do these things. But I think every single entry is fabulous. And I would encourage them to try again. I would encourage them to carry on doing the wonderful work they're doing and congratulations and all that they've achieved. Thank you so much, Ms. Bhattacharya. You've just heard from one of our jury members, Ms. Swati Bhattacharya, Chief Communications and Brand Officer, the charge group. Thank you so much for those kind words to the winners and to those who couldn't make it this year. But don't worry, this is just the inaugural edition of the Martek India Awards 2021. While I say that do not forget to tweet to us using the hashtag. Moving forward to our second broad category, ladies and gentlemen, this is the use of Martek. In this category, the first subcategory we're going to award is the best use of analytics. Can we have the AV please? Moving forward to our next broad category of the evening, which is use of Martek. The first category in this segment is best use of analytics, best use of productive analytics or intent technology. The goal award in this category goes to exchange for media and Martek awards for this recognition. A chance of approval is basically solving the matchmaking problem, matching the right customer to the right bank. This model is built on the backbone of credit bureau and demographic information, which allows us to accurately assess the credit risk of each customer. This award is again a validation of our customer centric ethos, where we are trying to solve real-life customer problems using data. Thank you again for this recognition. Thank you and many congratulations to Pesha Bazar. Moving forward to our next category, which is best use of Martek for customer engagement. Really important one right here. Let's see who takes away the award. Our next award is for best use of Martek for customer engagement. The silver award goes to gold award goes to big hearty congratulations to both the silver and gold award winner. Many congratulations to you. Moving forward ladies and gentlemen to our next category, which is best use of Martek for demand generation. Let's take a look at who takes away this award. Next we have the best use of Martek for demand generation and the gold award goes to exchange for media and the jury members for awarding us gold for the best use of Martek for demand generation for sport India. The problem statement given to us by Ford was to digitize their dealer network so that the demand which is there on digital channels can be channelized and sent these dealers directly. Now to deploy this at scale is very very challenging because they have 300 dealers all spread throughout the country so through our product spotlight we were able to build thousands of micro target campaigns which were able to capture this demand at a local level and channelize this demand to dealers directly without any delay or lag in the capture of intent to actual conversation with the dealership. When we deployed this at scale we were able to bring efficiencies which is the best award. Thank you and many congratulations to the winners. Guys do not forget to keep tweeting using the hashtag eforummartekindia awards and congratulate all our winners. Now this platform in fact this event itself is a testimony to the way things are moving forward how we are creating impact with different marketing strategies through events and rather with the best use of Martek for live events online or real world and that is exactly what our next category is. Let's see who takes away the award in the best use of Martek for live events online or real world. Can we have baby please? Please. Felicitating the category of best use of Martek for live events online or real world. The bronze award in this category goes to and the silver award goes to. Congratulations to both the winners. Yes moving forward we are going to our next category which is the best use of virtual reality or artificial reality the VR AR. Let's take a look at who takes away this award. Can we have baby please? Next up is the best use of VR or AR. The bronze award goes to and the silver award goes to. Many congratulations to both the winners right here. Moving forward to our next category which is the best use of artificial intelligence. Let's take a look at who's done this the best in the last year. Moving forward to our next category best use of AR. Let's see who the winner is. Our next award is for best use of AI. The bronze award goes to. There are two silvers in this category. The first silver award goes to and the second silver award goes to. Gold award goes to. On behalf of the team at Hansa Security, I would like to thank Extreme for Media and the esteemed jury members of the E4M Martek India Awards 2021 for the gold and the best use of AI category for Mahindra and Mahindra Auto. We at Hansa Security are committed to provide Martek enable connected customer experiences for brands and organizations. Thank you once again E4M for the honor. Thank you. Hi I'm Shailesh Putran from Mahindra and Mahindra. I would like to take a moment here to thank Exchange for Media Martek Awards 2021 for this prestigious award. At Mahindra we are committed to leverage the power of Martek for improving customer experience. My congratulations to both the teams at Mahindra and at Hansa Security for winning gold for best use of AI. Thank you once again. Stay safe. Once again our biggest congratulations to all the winners till now. What an amazing time that we are living in. We are using AI. We are and what not during these times. We are revolutionizing the marketing landscape. Moving forward we are going to invite another jury member here. We're going to hear from Mr. Tanveer Singh Ubroy, Director, Agency Partnership and Sales Google. Can we have the AB please? Firstly I think thank you for the opportunity to be part of the jury here. Extremely innovative in terms of the award categories that have been set up and clearly give an opportunity for all the nominees to actually put up their best foot forward with respect to the entries. We had some very very innovative entries that really came in and I'm glad that we have a platform of this nature that Exchange for Media is providing for us to showcase some of the work that brands as well as partners are doing in the front of Martek. Well for Google obviously both marketing and technology pretty much formed the DNA of our organization and it was extremely heartening to see the diversity of entries that we actually saw today. Some of the categories were very very closely contested primarily on the back of the fact that they were very innovative. So there was some out-of-the-box thinking both when it came to communication as well as the usage of technology and what we really appreciated or I definitely did appreciate is the blend that that most of the entrants really tried to form during the course of their nominations right and highlighting the fact that they were not thinking in the reams of what they see day to day but actually thinking beyond was definitely a very encouraging to the entries that we saw today. Well I think participation is the key. We had a reasonably high number of entries which is great for the award even this was the first phase of the award. Congratulations to all the winners you truly deserve having won what you have. Keep innovating and we're hoping for even stronger entries in the future for those who didn't win I would say don't get disappointed. The fact is that you were in the final shortlist of the entries and I'm glad that you got an opportunity to actually contest an award of this nature. I'm sure you will develop technologies and communications which will be stronger in the years ahead so keep innovating and success will follow. Absolutely thank you Mr. Tanveer Singh Oberoi and of course take his word for it keep innovating and success will follow. Moving forward to the next category for the night which is best use of marketing automation. Let's take a look at who takes away the silverware. Next up is the important award for best use of marketing automation and the silver award goes to the gold award goes to Hi everyone I just want to express my heartfelt gratitude from team web engage to the E4M team for organizing such a spectacular award and event which is the E4M Motec 2020. It also gives me immense pleasure to see that marketing technology is finally coming of age in India and brands are realizing the importance of retention marketing so we'll continue to help scale brands and educate them more on the retention marketing space and thanks once again to the entire team for recognizing web engages efforts in building out a company to help brands grow faster. Thank you. Thank you and many congratulations to Randstad and web engage. Moving forward ladies and gentlemen do not forget to send out your best wishes and congratulatory messages using the hashtag E4M Motec India Awards. Moving forward the next category is the best use of Motec for customer experience. Customer experience becomes the heart of anything that we do and let's see who takes away this award for best use of Motec for customer experience. Our next award of the evening is for best use of Motec for CX and the silver award goes to the gold award goes to Hi everyone Lakmi has been at the forefront of creating the color cosmetics category in this country making great products and giving the greatest experience to consumers at every touch point. As more and more consumers started shopping online we realized it was critical for us to translate that offline experience in the online world as well and that's why we created beauty tech as a way to give consumers the same experience as we've always given in the offline stores and also personalizing the experience at each and every touch point. We as team Lakmi are super happy to get this award and we would continue on this journey to enhance every single consumer experience on Lakmi in future as well. From a technology standpoint what's worked really well for us has been a deep curation and a judicious selection of which interventions to apply and once deployed a focused drive towards ensuring maximum impact and an effective scale up. Once again many thanks to Motec India and to exchange for media for this award. Many congratulations to our winners and I hope all of you are celebrating wherever you are moving forward to our next category which is the best use of Motec for sales enablement. Sales has to be done to let the business grow so here it is the best use of Motec for sales enablement. Let's take a look at who the winner is. Next we have the best use of Motec for sales enablement where there are two silver winners as well. The first silver award winner is and the second silver award goes to Motec. We are totally business services always believe in customer centricity and transforming customer experience. With customer experience platform we have virtualized product demo experience of customer in seamless manner. We are delighted to receive this award which recognizes our efforts towards creating best in class customer experience. Thank you very much. In today's world experience before you buy a mindset is reshaping in customer for purchase of tech products. There is nothing more powerful than allowing a customer to understand, configure it by itself and then experience the benefit of the product in their own setup and build the confidence that how it is going to work if they purchase this particular product or solution. Customer experience portal does just that. It allows the customer to understand the product thoroughly, configure it by themselves in their own setup then experience it and build the confidence that how it is going to solve their daily business challenges or the issues they are facing. We are happy to be recognized with this award and it only reinforces our commitment to deliver transformational customer experiences. Thank you. Thank you and many congratulations once again to all our winners still now. Moving forward I'd like to welcome another jury member here from whom we'll hear about the jury process. So let's welcome Nachi K. Deol head of sales India Double Verify. I think with pandemic the way we do business has changed and market is no longer an option but it's a necessity for businesses to not take it and I'm really happy that Exchange for Media has taken this initiative to recognize the best of the work in market space which can literally become a benchmark for others in the industry to follow and will encourage everyone to adopt the technology to build better businesses in these times. It's impressive to see the kind of work that's been produced here in India and across so many different categories. It's not one technology which has been followed but a use of multiple technologies right from consumer engagement to demand generation to virtual events. It's a brilliant piece of work that's been produced and I'm really glad that India has really stood up to the global brands and producing such an exemplary work. Yes there is a lot to be done but I think we are on the right path and with all the bright minds in the industry that we have we should see more and more superior work coming in in coming months. I think everyone who has entered is a part of their lead list. It's not a easy space to crack. It takes a lot and it takes a village to get more going. So my super congrats to all the winners winning or and as we discussed within the jury also right winning and losing doesn't matter. All that matters is the intent and the efforts that has gone behind developing something which is so new and so unique for each brand and each organization. So I wish the very best for everyone who is planning to deploy market solutions. Take a clue from all these entries this is really really significant piece of work that's been done and my congrats to all the winners. Thank you. Thank you so much Mr. Dior for sharing those thoughts with us. Moving forward to our next category which is the best use of marketing for social or influencer marketing. The big market that is the influencer marketing let's see who takes away this award. The best use of marketing for social or influencer marketing. Our next award is for best use of marketing for social or influencer marketing. The bronze award goes to again we have two silver winners. The first silver award goes to and the second silver award goes to and the gold award goes to. Thank you for the gold at the Martek India 2021 by exchange for media. I think Aage Ki Sooj was one of the first marketing campaigns post lockdown where we remotely coordinated, shot and executed the entire campaign. Little bit we know that this is one of your norms so it to some extent work like a trendsetter. Big congratulations to all the winners in the category of best use of Martek for social or influencer marketing. With that we're moving forward to the final award in the best use of Martek. Here we have Martek transformation or acceleration project of the year. Let's take a look at who the winner is. Our final award in the segment is for Martek transformation, acceleration project of the year and the silver award goes to and the gold award goes to. Thank you exchange for media and the jury for awarding as the marketing transformation project of the year award in the gold category. I humbly accept this on behalf of the marketing automation team. Providing best in class customer experience has always been a key focus area for us at Tata Daily Services and this project is an important milestone for us in that journey. A great and consistent customer experience across various touch points and various channels will differentiate us from the competition and make us the partner of choice for our customers. Many congratulations to the winners and while we move on to our next I want to once again urge all of you to create the much deserved buzz for all our winners of the Martek awards 2021. Do not forget to use the hashtag E4M Martek India awards. Moving forward, I'd like to welcome another jury member here. Please welcome Mr. Amit Raylan, director and co-founder and filter it. Well, I think it's a I would say in a primal face it's a good initiator from a marketing tech standpoint and with digital bound to grow many fold. I think right now it is about 22, 25,000 crores and essentially with a 20, 25% CAGR, I think it's a great initiator with tech definitely will play a very, very major role and navigating the tech for marketing as a making it simple is something what most of the industry should look for and navigating this challenge and putting up the right stack is the key what I feel and this would definitely help building up talent and also help building up the right companies in this space. I think that's how it should be and one of your colleague was saying almost about 29% of the media spends go to tech vendors. So I mean it's a it's a great opportunity for all the entire ecosystem. So I think the message is I think I think it's a marketing tech is is the future and it is important that optimizations across the marketing tech is done and this would help us to help them to increase their reach towards the consumers and also help them in more effective communication and elements and then more things will come as we go along. Thank you, thank you so much Mr. Rilan and with that ladies and gentlemen we're moving forward to the last category of awards. Before we do that I just want to quote Dr. Goldsmith who said that you don't have to be a technologist. All you need to do is understand how technology influences the world and this is what the next category is all about. This is the last leg of the awards moving on to the next set of awards which is the third broad category which is industry and people. Recognizing some outstanding individuals in this space look out for these talents as we start with our first one in-house marketing technologist of the year. Let's see who takes away this award. Our last and the prestigious segment of this evening is industry and people. Now, felicitating excellence in the category of in-house marketing technologist of the year. The gold award in this category goes to Bhuvna Subramanya, chief marketing officer, Rant Stad India. Thank you so much E4 team for the gold award in the market category. Marketing and technology are like peace in a pod they go together without saying. As a CMO one key part of the job is to help pick the right market stack. It is fundamental to building a robust marketing strategy. In an increasingly complex environment putting together the right set of tools and technology is very challenging. However, once that is done it can help optimize the campaigns, improve the experience, multi-fold and therefore deliver the ROI. I'm thankful to my team at Rant Stad for supporting my digital forward concept that aligns with the to the take and touch vision of the organization. I'm thankful to my team in marketing for supporting that vision as well. Thank you once again E4 team for this recognition in the market category. Congratulations to all the other winners as well. Thank you. Thank you and many congratulations to you Bhuvna. Moving forward ladies and gentlemen we are going to the final award for the evening. So here once again urging all of you if you haven't yet go ahead and tweet using the hashtag E4 MRTEC India Awards and congratulate all the winners. If you are one of the winners then do celebrate. Put out those winning shots and join us in the celebration. Moving forward to the final award for the evening which is the MRTEC Visionary of the Year. Let's take a look at who is the MRTEC Visionary of the Year. Can we have Devi please? And finally honouring individual achievement is the next award MRTEC Visionary of the Year and the gold award goes to Projol Banerjee Founder and Chief Product Officer Zeota. Hi I'm Projol Banerjee Founder and Chief Product Officer of Zeota. I'm grateful to the judges and organizers of the MRTEC India Awards 2021 for this incredible honour of MRTEC Visionary of the Year. It's been a difficult 18 months and we are one of the fortunate few to have landed on our feet. I'd like to thank all my wonderful colleagues around the world who have been simply incredible. Team Zeota for the win. Thank you and congratulations Mr. Banerjee. Moving forward ladies and gentlemen I want all of you to go ahead and congratulate all the winners. This is from all of us at E4M. We'd like to once again congratulate all the winners out there and those who couldn't make it as well thank you for your participation and for all the great work that you're doing in MRTEC. Moving forward this brings us to the end of the inaugural edition of Exchange for Media. India MRTEC Awards 2021. See you next year. Do not forget to stay safe, stay secure and stay happy. Thank you so much. This is Khyatika Vairu signing off till we see you next year.